M RahmanPESTEL analysis of Kenya This is a detailed PESTEL analysis of Kenya. It examines and produces valuable insights from a number of macro environmental perspectives.…
Differences between price penetration and price skimming This article explores the differences between price penetration and price skimming. Pricing is a complex issue for any…
Stakeholders of Lidl (Stakeholder Analysis) This is a detailed assessment of the stakeholders of Lidl (Stakeholder Analysis). Lidl is a German supermarket chain with thousands…
PESTEL analysis of London (City Profile) This is a comprehensive PESTEL analysis of London (City Profile). London is one of the most influential cities in…
Competitive advantage – definition and meaning Competitive advantage is ‘anything that a firm does especially well compared to rival firms’ (David, 2002, p. 6). It…
Key roles within the front office department in a hotel This article identifies the key roles within the front office department in a hotel. The…
Competitors of Lidl (competitor analysis) This article offers a detailed analysis of the competitors of Lidl. Lidl is a popular grocery retailer in Europe. It…
PESTEL analysis of the construction industry This is a detailed PESTEL analysis of the construction industry. It explores how this industry is influenced by several…
Marketing mix of Waitrose (4Ps of Waitrose) This is a detailed assessment of the marketing mix of Waitrose. It assesses how the retailer uses the…
Advantages and disadvantages of group decision making This comprehensive article examines some of the advantages and disadvantages of group decision making. Collective decisions can be…