4Ps of marketing

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Last updated: October 2016 Image: Pixabay What is marketing mix? The marketing mix is one of the most famous and widely discussed marketing topics. A number of elements together constitute a marketing mix, however, Edmund McCarthy has identified the four key elements of the mix namely product, price, place and promotion. The marketing mix actually is the set of actions that companies develop and implement in order to promote their products and services to the target audience. A brief history of the marketing mix The term marketing mix was first […]

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What is sustainable tourism?

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Sustainable tourism has its roots in sustainable development. The latter refers to the development that meets the needs of the people today without compromising the ability of future generations to meet their own needs (World Commission on Environment and Development, 1987). The world developed incredibly fast in the last 60 years. This rapid development has heavily impacted on the socio-cultural and environmental spectrums worldwide. Consequently, an awareness has been developed that any development must be sustainable. This article briefly focuses on definitions and principles of sustainable tourism. Definition of sustainable […]

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What is Maslow’s hierarchy of needs theory?

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Last updated: October 2016 Maslow’s hierarchy of needs theory The hierarchy of needs theory was developed by Abraham Maslow in 1954 even though the origin of the theory dates back in 1943 when Maslow wrote a paper ‘A Theory of Human Motivation’ for a scientific journal called Psychological Review. Maslow was a psychologist and worked as a psychology professor as well. Maslow’s theory has five stages as shown in the diagram above. According to Maslow, human beings are wanting-animals and their needs come one after another. Once a need is […]

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