Differences between deductive and inductive approaches to research

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Differences between deductive and inductive approaches to research One of the most important issues in research is the research approach. Researchers usually use one of the two widely known research approaches i.e. deductive and inductive. Both of the approaches have their advantages and disadvantages and both impact on many aspects of a research. The aim of this article is to explore the differences between deductive and inductive approaches to research. What is deductive approach? According to Gratton and Jones (2009) deductive approach involves testing of a pre-determined theory, explanation or […]

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SWOT analysis of Apple – Apple SWOT analysis

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What is SWOT analysis? Strategic planners use a number of tools to audit their organisations.  SWOT analysis is one of the tools which many of them find extremely useful. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors (Needham et al, 1995). The use of SWOT analysis may play a very important role in the strategic planning of any organisations. SWOT analysis of Apple – Apple SWOT analysis We have carried out a concise SWOT analysis of Apple for […]

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4Ps of marketing

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Last updated: October 2016 Image: Pixabay What is marketing mix? The marketing mix is one of the most famous and widely discussed marketing topics. A number of elements together constitute a marketing mix, however, Edmund McCarthy has identified the four key elements of the mix namely product, price, place and promotion. The marketing mix actually is the set of actions that companies develop and implement in order to promote their products and services to the target audience. A brief history of the marketing mix The term marketing mix was first […]

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What is sustainable tourism?

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Sustainable tourism has its roots in sustainable development. The latter refers to the development that meets the needs of the people today without compromising the ability of future generations to meet their own needs (World Commission on Environment and Development, 1987). The world developed incredibly fast in the last 60 years. This rapid development has heavily impacted on the socio-cultural and environmental spectrums worldwide. Consequently, an awareness has been developed that any development must be sustainable. This article briefly focuses on definitions and principles of sustainable tourism. Definition of sustainable […]

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What is Maslow’s hierarchy of needs theory?

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Last updated: October 2016 Maslow’s hierarchy of needs theory The hierarchy of needs theory was developed by Abraham Maslow in 1954 even though the origin of the theory dates back in 1943 when Maslow wrote a paper ‘A Theory of Human Motivation’ for a scientific journal called Psychological Review. Maslow was a psychologist and worked as a psychology professor as well. Maslow’s theory has five stages as shown in the diagram above. According to Maslow, human beings are wanting-animals and their needs come one after another. Once a need is […]

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