SWOT analysis of easyJet

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SWOT analysis of easyJet This detailed SWOT analysis of easyJet aims to analyse the strengths and the weaknesses of easyJet. It also aims to explore the opportunities the airline should explore and the threats it should keep an eye on. easyJet is a British airline, headquartered in London Luton Airport. SWOT analysis of easyJet Strengths of easyJet easyJet is a low-cost European point-to-point airline. It is based in London Luton Airport which is one of the busiest airports in the UK. It operates from 27 bases across the UK and […]

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PESTEL analysis of the UK

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  PESTEL analysis of the UK This detailed PESTEL analysis of the UK aims to address some of the political, economic, social, technological, environmental, and legal issues affecting the UK today. PESTEL analysis is a very useful tool that helps business strategists to understand the impact of the macro-environmental factors on their businesses. It also helps them in making strategic decisions. PESTEL analysis is usually conducted in the context of an industry; however, it can also be conducted on a country in general. Political factors affecting the UK The UK […]

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SWOT analysis of Sainsbury’s

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  This article is about a brief SWOT analysis of Sainsbury’s. It examines the strengths and the weaknesses of Sainsbury’s. It also examines the opportunities and the threats facing the company. SWOT analysis of Sainsbury’s As mentioned above, it is a brief SWOT analysis of Sainsbury’s. However, it addresses the key issues as follows: Strengths Sainsbury’s is one of the oldest super market chains in the UK. It was founded in London in 1869. It is also the 3rd largest supermarket chain in the UK with 15.8% market share (as […]

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PESTEL analysis of Subway

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Many of you already know that Subway is one of the biggest fast food restaurants in the world. It operates in 112 countries  and comes under different socio-political and legal systems. The purpose of this article is to examine political, economic, social, technological, environmental and legal factors affecting Subway, with particular references to the UK, EU and USA. Political factors (in the PESTEL analysis of Subway) We all know that certain political factors impact on businesses. For example, the UK and EU are going through some changes due to the […]

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Top 10 supermarket chains in the UK in 2017

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According to IGD, a research and training charity with experts based in the UK, Asia and North America, the estimated value of the UK grocery market is to reach £206bn by 2018. The current value is approximately £192.6bn (Statista, 2017). This is in fact far greater than the GDP of many small countries together. The key players in the UK grocery market are Tesco, Sainsbury’s, ASDA, and Morrisons. However, others are coming up the ladder very well. The growth and success of discounters such as Aldi & Lidl is very […]

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Top 10 largest countries in the world by population

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According to the U.S. Census Bureau (2017) the total population of the world is 7,441,067,942 as of 16th December 2017. It is interesting that more than half of the population of the world come from just 10 countries. So, let’s explore those top 10 largest countries in the world by population. Top 10 largest countries in the world by population China: 1,379,302,771   India: 1,281,935,911   United States: 326,625,791   Indonesia: 260,580,739   Brazil: 207,353,391   Pakistan: 204,924,861   Nigeria: 190,632,261   Bangladesh: 157,826,578   Russia: 142,257,519   Japan: 126,451,398 […]

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10 largest countries in the world by area

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There are 195 countries in the world as of 2017. It is quite interesting that 10 out of these 195 countries occupy 49% of the earth’s entire land. The total land of the earth is approximately 149 million square kilometres. The aim of this mini article is to explore the top 10 largest countries in the world, measured in square kilometres of land area. However, it is worth mentioning that geopolitical boundaries may change dramatically as decades and centuries pass. Therefore, we cannot predict which countries will certainly be in […]

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PESTEL analysis of the USA

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PESTEL analysis of the USA This PESTEL analysis of the USA aims to address some of the political, economic, social, technological, environmental, and legal issues concerning the USA. The United States of America (USA) is commonly known as the United States (U.S.). It is an economic and political superpower. In terms of nominal GDP, it is the largest economy in the world. The USA contributed immensely to the founding and development of institutions such as the United Nations, World Bank, and international Monetary Fund. It is a highly developed country […]

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Performance appraisal – objectives and process

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What is performance appraisal? ‘Performance appraisal is the process whereby an individual’s performance is reviewed against previously agreed goals, and whereby new goals are agreed which will develop the individual and improve performance over the forthcoming review period’ (BPP Learning Media, 2010, p.166). It is a process which you can apply as a manager (and/or with performance appraisal responsibility) to carry out a systematic evaluation of the performance of your employees. Objectives of performance appraisal You may ask why organisations should carry out performance appraisals. Well, there are certainly many […]

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How to become airline cabin crew

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Have you ever considered working as airline cabin crew? Many people perceive the job of cabin crew being glamorous and easy; however, like all other professions, being a flight attendant has its own challenges. Well, putting the challenges aside, this article focuses on how to become airline cabin crew. How to become airline cabin crew Different airlines have different requirements for air cabin crew. While some airlines require cabin crew to have previous face to face customer service experience, many others don’t. However, there are some usual requirements you need […]

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