What is Force Field Analysis?

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Change management is not an easy task. It requires a rigorous plan, and managers need to use a number of techniques and tools as well. It is good that there are a number of tools and theories available which can be used in change management. One of these highly cited tools is called Force Field Analysis. Definition of Force Field Analysis ‘A force field analysis provides an initial view of change problems that need to be tackled, by identifying forces for and against change’ (Johnson, Whittington & Scholes, 2006, p.514). […]

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