SWOT analysis of the USA’s Information Technology (IT) industry

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SWOT analysis of the USA’s Information Technology (IT) industry This detailed SWOT analysis of the USA’s Information Technology (IT) industry aims to provide readers with a comprehensive insight into the strengths and the weaknesses of the USA’s Information Technology (IT) industry. It also aims to examine the tech opportunities the country should explore and the threats it needs to keep an eye on. Strengths of the USA’s Information Technology (IT) industry The USA is one of most technologically advanced countries and houses some of the hottest and biggest tech companies […]

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Competitors of Amazon (Competitor analysis of Amazon)

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Competitors of Amazon (Competitor analysis of Amazon) This article aims to explore the main competitors of Amazon in different markets. Amazon is one of the most valuable brands in the world. It is an American multinational technology company, headquartered in Seattle, Washington (the USA). It was founded in 1994 by Jeff Bezos. It competes neck and neck for market share with some of the largest companies in the world. It was recognized in 2019 as a LinkedIn Top Company (most desirable place to work) in nine countries i.e. the U.S., […]

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Competitors of Facebook (Competitor analysis of Facebook)

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Competitors of Facebook (Competitor analysis of Facebook) This article aims to explore the main competitors of Facebook in the UK, the USA, and beyond. Facebook is a California-based online social media and social networking service company. It is one of the top five technology companies in the world. It has offices in 70 cities worldwide (Facebook, 2020). Who are Facebook’s main competitors? In order to identify the main competitors of Facebook, this article looks into Facebook from two perspectives i.e. social media, and online advertising. Competitors of Facebook in the […]

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Marketing mix of Netflix

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Marketing mix of Netflix This is a detailed analysis of the marketing mix of Netflix. It explores the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence) of Netflix and explains the company’s business & marketing strategies. Netflix, Inc. is the world’s leading provider of the Internet entertainment, headquartered in California, the USA. Products of Netflix Netflix offers its customers an extensive list of programmes e.g. features films, TV shows, documentaries, Netflix originals and many more. It has three major categories of contents i.e. licensed non-first-window content, licensed original […]

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SWOT analysis of Yahoo

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SWOT analysis of Yahoo This detailed SWOT analysis of Yahoo aims to provide the readers with a comprehensive insight into the strengths and the weaknesses of Yahoo. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Yahoo is a global Internet services provider based in California, the USA. It was founded by Jerry Yang and David Filo in 1994. Both founders were graduate students of Stanford University – one of the best and most recognised universities in the world. […]

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SWOT analysis of YouTube

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SWOT analysis of YouTube This SWOT analysis of YouTube aims to provide the readers with a comprehensive insight into the strengths and the weaknesses of YouTube. It also aims to examine the opportunities the company should explore and the threats it needs to keep an eye on. YouTube is the largest video-sharing website in the world, headquartered in California, the USA. Strengths of YouTube YouTube was originally developed by three former employees of PayPal – Jawed Karim, Steve Chen, and Chad Hurley. The trio’s understanding and experience of the industry […]

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SWOT analysis of Facebook

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SWOT analysis of Facebook This article is about a detailed SWOT analysis of Facebook. It examines the strengths and the weaknesses of Facebook. It also examines the opportunities and the threats facing the company. Facebook is a California-based online social media and social networking service company. Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin launched Facebook on February 4, 2004. Mark Zuckerberg is the current Chairman and Chief Executive Officer of the company. Strengths of Facebook It goes without saying that Facebook is the biggest social media […]

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Google AdSense Auto Ads: an Introduction

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What are Google AdSense Auto ads? You may have heard that Google has introduced new AdSense ad formats called Auto ads. Auto ads are in fact a family of ad formats that offer a simple and innovative way for publishers to monetise their content (Google, 2018). Google understands that developing content is a time-consuming job, and sometimes publishers spend more time on content development than monetisation. Therefore, Google has introduced Auto ads so that publishers do not need to worry about ads any more as Google will take care of […]

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5 Online marketing strategies for small businesses

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Last updated: December 2016 Online marketing is very vital for companies of any size. As long as the aims and objectives are concerned, online marketing does not differ from traditional marketing. Creating brand awareness, increasing sales, and retaining existing customers are some of the objectives pursued by both types of marketing. However, the issue of concern relates to the effectiveness of the campaigns. This article focuses on 5 online marketing strategies that are very effective for small businesses. Search engine marketing Search engine marketing is very important for small businesses. […]

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Differences between CPM and CPC

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Last updated: December 2016 Companies (advertisers) run online advertising campaigns to create brand awareness and persuade customers to purchase their products and services. There are a variety of methods which advertisers can chose with regards to how to pay for the campaigns. Two most widely used methods are called CPC and CPM. Advertisers usually run their ad campaigns through ad networks. Ad networks use  websites and blogs of their registered publishers to run the campaigns. The discussion that follows touches on the definitions of both CPC and CPM and the […]

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