5 Online marketing strategies for small businesses

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Last updated: December 2016 Online marketing is very vital for companies of any size. As long as the aims and objectives are concerned, online marketing does not differ from traditional marketing. Creating brand awareness, increasing sales, and retaining existing customers are some of the objectives pursued by both types of marketing. However, the issue of concern relates to the effectiveness of the campaigns. This article focuses on 5 online marketing strategies that are very effective for small businesses. Search engine marketing Search engine marketing is very important for small businesses. […]

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Differences between CPM and CPC

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Last updated: December 2016 Companies (advertisers) run online advertising campaigns to create brand awareness and persuade customers to purchase their products and services. There are a variety of methods which advertisers can chose with regards to how to pay for the campaigns. Two most widely used methods are called CPC and CPM. Advertisers usually run their ad campaigns through ad networks. Ad networks use  websites and blogs of their registered publishers to run the campaigns. The discussion that follows touches on the definitions of both CPC and CPM and the […]

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How to make money online

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Last updated: October 2016 Image: Pixabay The Internet is a great place to make money from the comfort of within your own  home. Many people have turned themselves into millionaires with the blessings of the Internet. However, making money online requires passion, patience and commitment. Making quick money; being millionaire overnight are the thoughts that should be questioned. But, then again consistent efforts online should pay us all off. 5 nice ways to make money online There are many nice and easy ways available now-a-days to make money online; however, […]

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Advantages and disadvantages of doing business online

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Last updated: October 2016 Image: Pixabay The Internet has brought about revolutionary changes in everything we do. Most of the things that we need in life are or can be done online. One of the areas where we see the Internet is playing a magnificent role is business. There was never a better or easier time in history than today as long as running a business is concerned. However, an entrepreneur running his/her business online may face some challenges as well. This article will highlight some of the advantages and […]

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