Marketing mix of Netflix

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Marketing mix of Netflix This is a detailed analysis of the marketing mix of Netflix. It explores the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence) of Netflix and explains the company’s business & marketing strategies. Netflix, Inc. is the world’s leading provider of the Internet entertainment, headquartered in California, the USA. Products of Netflix Netflix offers its customers an extensive list of programmes e.g. features films, TV shows, documentaries, Netflix originals and many more. It has three major categories of contents i.e. licensed non-first-window content, licensed original […]

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SWOT analysis of Yahoo

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SWOT analysis of Yahoo This detailed SWOT analysis of Yahoo aims to provide the readers with a comprehensive insight into the strengths and the weaknesses of Yahoo. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Yahoo is a global Internet services provider based in California, the USA. It was founded by Jerry Yang and David Filo in 1994. Both founders were graduate students of Stanford University – one of the best and most recognised universities in the world. […]

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SWOT analysis of YouTube

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SWOT analysis of YouTube This SWOT analysis of YouTube aims to provide the readers with a comprehensive insight into the strengths and the weaknesses of YouTube. It also aims to examine the opportunities the company should explore and the threats it needs to keep an eye on. YouTube is the largest video-sharing website in the world, headquartered in California, the USA. Strengths of YouTube YouTube was originally developed by three former employees of PayPal – Jawed Karim, Steve Chen, and Chad Hurley. The trio’s understanding and experience of the industry […]

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SWOT analysis of Facebook

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SWOT analysis of Facebook This article is about a detailed SWOT analysis of Facebook. It examines the strengths and the weaknesses of Facebook. It also examines the opportunities and the threats facing the company. Facebook is a California-based online social media and social networking service company. Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin launched Facebook on February 4, 2004. Mark Zuckerberg is the current Chairman and Chief Executive Officer of the company. Strengths of Facebook It goes without saying that Facebook is the biggest social media […]

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Google AdSense Auto Ads: an Introduction

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What are Google AdSense Auto ads? You may have heard that Google has introduced new AdSense ad formats called Auto ads. Auto ads are in fact a family of ad formats that offer a simple and innovative way for publishers to monetise their content (Google, 2018). Google understands that developing content is a time-consuming job, and sometimes publishers spend more time on content development than monetisation. Therefore, Google has introduced Auto ads so that publishers do not need to worry about ads any more as Google will take care of […]

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5 Online marketing strategies for small businesses

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Last updated: December 2016 Online marketing is very vital for companies of any size. As long as the aims and objectives are concerned, online marketing does not differ from traditional marketing. Creating brand awareness, increasing sales, and retaining existing customers are some of the objectives pursued by both types of marketing. However, the issue of concern relates to the effectiveness of the campaigns. This article focuses on 5 online marketing strategies that are very effective for small businesses. Search engine marketing Search engine marketing is very important for small businesses. […]

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Differences between CPM and CPC

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Last updated: December 2016 Companies (advertisers) run online advertising campaigns to create brand awareness and persuade customers to purchase their products and services. There are a variety of methods which advertisers can chose with regards to how to pay for the campaigns. Two most widely used methods are called CPC and CPM. Advertisers usually run their ad campaigns through ad networks. Ad networks use  websites and blogs of their registered publishers to run the campaigns. The discussion that follows touches on the definitions of both CPC and CPM and the […]

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How to make money online

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The Internet is a great place to make money from the comfort of within your own  home. Many people have turned themselves into millionaires with the blessings of the Internet. However, making money online requires passion, patience and commitment. Making quick money; being millionaire overnight are the thoughts that should be questioned. But, then again consistent efforts online should pay us all off. 5 nice ways to make money online There are many nice and easy ways available now-a-days to make money online; however, this article will focus on five […]

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Advantages and disadvantages of doing business online

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The Internet has brought about revolutionary changes in everything we do. Most of the things that we need in life are or can be done online. One of the areas where we see the Internet is playing a magnificent role is business. There was never a better or easier time in history than today as long as running a business is concerned. However, an entrepreneur running his/her business online may face some challenges as well. This article will highlight some of the advantages and the disadvantages of running a business […]

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