M RahmanHow consumer trends are changing due to the impact of digital technology? This article aims to explore how consumer trends are changing due to the…
Marjana ChowdhuryDecision-making is a very important part in life. It is also a part and parcel of the business world. We make a variety of decisions…
The decision making unit The article aims to provide the readers with insights into the decision making unit that is often talked about in consumer…
Decision making unit (DMU) This article aims to explore the concept of decision making unit (DMU) in detail. It goes without saying that business decisions…
While a customer’s decision to amend or cancel a buying decision is influenced by a number of factors, one of the main factors is the…
5 factors which affect buyer behaviour There is no doubt that a number of factors may affect the buying decision of a customer. It is…
What is consumer buying behaviour? According to Kotler et al (2009), consumer behaviour is the study of how individuals or groups buy, use and dispose…
Definition of consumer behaviour Consumer behaviour is defined as ‘the acts of individuals directly involved in obtaining and using economic products and services, including the…