Differences between deductive and inductive approaches to research

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Last updated: November 2016 Image: Pixabay Differences between deductive and inductive approaches to research One of the most important issues in research is the research approach. Researchers usually use one of the two widely known research approaches i.e. deductive and inductive. Both of the approaches have their advantages and disadvantages and both impact on many aspects of a research. What is deductive approach? According to Gratton and Jones (2009) deductive approach involves testing of a pre-determined theory, explanation or hypothesis. This approach helps researchers ascertain a hypothesis by using existing […]

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Sampling strategies in research

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What is sampling? According to Gratton & Jones (2009) a sample can be defined as a subset of a specific population. Its purpose is, in most cases, to gain information about the overall population by selecting a smaller number of individual cases from the population. Researchers need to have good sampling strategies  for their research. Why taking a sample? There are a number of reasons as to why a sample should be taken for the purpose of research. Firstly, total population is sometimes too large and collecting data from everyone […]

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What are the advantages and disadvantages of primary and secondary research?

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Last updated: September 2016 Image: Pixabay Research can be categorised into different types. However, this article will focus on primary and secondary research only. They are different from each other because of the way they are carried out and have their own advantages and disadvantages. Differences between primary and secondary research The main differences between primary and secondary research are as follows: Primary research Primary research is also called field research. According to Gratton & Jones (2009) primary research refers to research that has involved the collection of original data […]

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What is literature review?

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Last updated June 2016 Researchers need to become familiar with the appropriate concepts and the past work concerning their chosen subject. This is where a literature review becomes relevant and important. Definition of literature review A literature review is the background to the research, where it is important to demonstrate a clear understanding of the relevant theories and concepts, the results of past research into the area, the types of methodologies and research designs employed in such research, and areas where the literature is deficient (Gratton & Jones, 2009). According […]

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What are the steps in research process?

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Last updated August 2016 Image: Pixabay There is no doubt that research is a systematic process. Although different models of research process exist, each containing different numbers of stages, most include the same general elements (Gratton & Jones, 2009). The research process outlined below is a generalized way of carrying out research: Define the problem Specify the objectives Literature review Research Design Methods Sample Timing Costs Data collection and analysis Present findings and conclusion Define the Problem The research process begins with identifying and defining the problems facing the researcher. […]

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What is research?

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Last updated June 2016 Image: Pixabay Definition of research ‘Research is a systematic process of discovery and advancement of human knowledge’ (Gratton & Jones, 2009, p.4). According to Theodorson and Theodorson (1969) research refers to any honest attempt to study a problem systematically or to add to man’s knowledge of a problem. Based on the definitions above, there are few characteristics of research. Firstly, research is a systematic (stage by stage) process. An appropriate process must be followed in order to conduct research which is valid. Secondly, any research is […]

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