Joe DavidPorter’s five forces analysis of the U.S. airline industry This is a detailed Porter’s five forces analysis of the U.S. airline industry. The market size…
M RahmanValue chain analysis of Starbucks This article aims to carry out a detailed value chain analysis of Starbucks. The value chain of a business explains…
Value chain analysis of Tesco This is a comprehensive value chain analysis of Tesco. Tesco is one of the largest retailers in the world. It…
Competitive advantage – definition and meaning Competitive advantage is ‘anything that a firm does especially well compared to rival firms’ (David, 2002, p. 6). It…
Advantages and disadvantages of franchising This article examines some of the advantages and disadvantages of franchising. Franchising is a business model in which a company…
SWOT analysis of Coca-Cola (Coca-Cola Company) This detailed SWOT analysis of Coca-Cola aims to provide the reader with a comprehensive insight into Coca-Cola. It aims…
Definition of organic growth There are certainly many paths to business growth. Organic growth is one of them. It is the primary method of growth…
Ansoff growth matrix is a well-known strategic planning tool. The matrix identifies four potential growth strategies for businesses of any size, and these are market…
Definition of strategic alliance A strategic alliance is a very useful market entry strategy. It can surely help a company expand into a new market…
Michal Porter’s five forces is an important strategic planning tool. It is a powerful tool that helps strategy analysts understand how competitive their industries…