Brand identity and brand image

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Brand identity and brand image The aim of this article is to identify the key differences between brand identity and brand image. Many people use the terms brand identity and brand image interchangeably and often do not consider the differences between the two. However, these two terms are quite different even though they build on one another. What is a brand? According to Kotler et al. (2009) a brand is a name that is given to a particular product or service or range of products and services. It basically exists […]

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SWOT analysis of Nestle

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SWOT analysis of Nestle This article is about a detailed SWOT analysis of Nestle. It examines the strengths and the weaknesses of Nestlé. It also explores the opportunities and the threats facing the company. Nestlé is a Swiss transnational food and beverage company headquartered in Vevey, Switzerland. The company started its journey more than 150 years ago. Strengths of Nestle Nestlé is the world’s largest food and beverage company. It operates in 191 countries around the world.  As of January 2019, it has 2000 brands consisting of both global and local […]

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SWOT analysis of Netflix

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SWOT analysis of Netflix This article is about a detailed SWOT analysis of Netflix. It examines the strengths and the weaknesses of Netflix. It also explores the opportunities and the threats facing the company. Netflix, Inc. is the world’s leading Internet entertainment service. It is an American company, headquartered in California. It was founded by Reed Hastings and Marc Randolph in 1997. Strengths of Netflix The Netflix subscribers can watch TV shows and movies instantly with a streaming-only plan. Undoubtedly, Netflix is a global name for online streaming content. It […]

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Marketing mix of Amazon

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Marketing mix of Amazon (4Ps of Amazon) This is a detailed analysis of the marketing mix of Amazon. It analyses the 4Ps (Product, Price,Place, and Promotion) of Amazon and explains the company’s business & marketing strategies. Amazon (Amazon.com, Inc.) is an American e-commerce and cloud computing company headquartered in Washington, the USA. It was founded by Jeff Bezos in 1994. Amazon products Though Amazon started its journey with books only, it now offers millions of products under different categories. Some of the top Amazon product categories are clothing, shoes & […]

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SWOT analysis of Morrisons

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SWOT analysis of Morrisons This article is about a detailed SWOT analysis of Morrisons. It examines the strengths and the weaknesses of Morrisons. It also examines the opportunities and the threats facing the company. Morrisons is a British born and value-led grocer headquartered at Bradford in England. Strengths of Morrisons Morrisons is the 4th largest supermarket in the UK. It has 10.3% market share of the UK grocery industry (Kantar Worldpanel, 2018). It is very well-known for its offering of good quality products at low prices. Being a food specialist […]

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SWOT analysis of Google

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SWOT analysis of Google This article is about a detailed SWOT analysis of Google. It examines the strengths and the weaknesses of Google. It also examines the opportunities and the threats facing the company. Google is an American multinational company. It was founded by Larry Page and Sergey Brin in 1998. Strengths of Google Google is No. 1 search engine in the world. As of July 2018, it has 86.28% of the global market share of the internet search engines (Statista, 2018). It is far ahead of its nearest competitors […]

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Marketing mix of PepsiCo

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Marketing mix of PepsiCo This is a detailed analysis of the marketing mix of PepsiCo. It analyses 4Ps (Product, Price, Place, and Promotion) of PepsiCo and explains the company’s business & marketing strategies. PepsiCo is a multinational food, snack, and beverage corporation headquartered at New York in the United States. PepsiCo products PepsiCo offers customers a wide range of products. Its products are available around the world. Its portfolio includes 22 brands and these brands come under four broad categories i.e. global brands, good-for-you brands, fun-for-you brands, and better-for-you brands […]

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SWOT analysis of Adidas

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SWOT analysis of Adidas This detailed SWOT analysis of Adidas aims to examine the strengths and the weaknesses of Adidas. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Adidas is a multinational company founded by Adi Dassler at the small town of Herzogenaurach in Germany. Strengths of Adidas Global presence of Adidas is noteworthy. As of March 2018, the company employs 56,888 people from over 100 countries. The total number of stores worldwide is 2464 (Adidas 2018). With […]

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SWOT analysis of Duke Energy

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SWOT analysis of Duke Energy This SWOT analysis of Duke Energy aims to provide the readers with a comprehensive insight into the strengths and the weaknesses of Duke Energy. It also aims to examine the opportunities the company should explore and the threats it needs to keep an eye on. Strengths of Duke Energy Duke Energy is one of the largest electric power holding companies in the USA. It is a Fortune 125 company and listed in New Your Stock Exchange. It supplies electricity to around 7.4 million U.S. customers. […]

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SWOT analysis of British Gas

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SWOT analysis of British Gas This SWOT analysis of British Gas aims to provide the readers with a comprehensive insight into the strengths and the weaknesses of British Gas. It also aims to examine the opportunities the company should explore and the threats it needs to keep an eye on. Strengths of British Gas British Gas is the largest energy supplier in the UK. It dominates the gas and electricity market in the country with 20% market share in the domestic electricity supply market and 31% market share in the […]

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