How And What

SWOT analysis of Waitrose (Waitrose & Partners)

By: M Rahman | Tags: Marketing Essentials

SWOT analysis of Waitrose This detailed SWOT analysis of Waitrose examines the strengths and the weaknesses of Waitrose & Partners. It also examines the opportunities and the threats facing the company. Waitrose & Partners, simply called ‘Waitrose’, is a British retailer of groceries, headquartered in Bracknell, Berkshire, England. It was founded by Wallace Waite, Arthur Rose and David Taylor in 1904. John Lewis Partnership is the parent company of Waitrose. SWOT analysis of Waitrose Strengths of Waitrose Waitrose has been in the market since 1904; hence a great market experience. […]

SWOT analysis of Huawei

By: Jo David | Tags: Marketing Essentials

SWOT analysis of Huawei This detailed SWOT analysis of Huawei aims to examine the strengths and the weaknesses of Huawei. It also aims to examine the opportunities the company should explore and the likely threats it should keep an eye on. Huawei Technologies Co., Ltd is a Chinese multinational technology company headquartered in Shenzhen. It was founded in 1987. Strengths of Huawei Huawei has already reached out to more than 170 countries and regions with a relatively short period of time and serves more than 3 billion people around the […]

Advantages and disadvantages of branding

By: Jo David | Tags: Marketing Essentials

Advantages and disadvantages of branding This article aims to explore some of the advantages and disadvantages of branding. As marketplaces are extremely competitive now-a-days, drawing the attention of prospective customers, and retaining them in the long run are very difficult jobs. However, one of the ways organisations can deal with this is by turning to branding for assistance. Branding makes a product or service identifiable in the marketplace. What is branding? ‘A brand is a name that is given to a particular product or service or range of products and […]

Definition and nature of marketing

By: M Rahman | Tags:

Definition and nature of marketing This article ‘definition and nature of marketing’ aims to explore some of the definitions of marketing. It also aims to explore the nature of marketing. Certainly, there has been a lot of research in the field of marketing and a good number of marketing intellectuals and relevant organisations have attempted to define marketing. It is almost unanimously agreed that at its core, marketing is about understanding customers. Definition of marketing According to the Chartered Institute of Marketing (CIM) UK (2019), marketing is the management process […]

Advantages and disadvantages of sales promotion

By: M Rahman | Tags: Marketing Essentials

Advantages and disadvantages of sales promotion This article aims to explore some of the advantages and disadvantages of sales promotion. There is no doubt that companies use different types of sales promotion very often to increase sales and beat competition. However, like all other marketing techniques, sales promotion has its own disadvantages too. It may turn out to be too costly if done too much without careful planning. Definition of sales promotion According to the Institute of Sales Promotion UK as cited in BPP Learning Media (2010), sales promotion refers […]

SWOT analysis of Toyota (Toyota SWOT)

By: M Rahman | Tags: Marketing Essentials

SWOT analysis of Toyota (Toyota SWOT) This detailed SWOT analysis of Toyota aims to provide readers with a comprehensive insight into the strengths and the weaknesses of Toyota Motor Corporation. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Toyota is a Japanese multinational automotive manufacturer which was founded on the 28th of August 1937. Strengths of Toyota Toyota is the largest automotive manufacturer in the world. Its global car market share for the year 2018 was 9.46% (Wagner, […]

SWOT analysis of Ford Motor Company

By: Jo David | Tags: Marketing Essentials

SWOT analysis of Ford Motor Company This detailed SWOT analysis of Ford Motor Company aims to provide readers with a comprehensive insight into the strengths and the weaknesses of Ford Motor Company. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Ford Motor Company is an American multinational automotive company headquartered in Dearborn, Michigan (the USA). It was founded by Henry Ford and incorporated in 1903. Strengths of Ford Motor Company Ford Motor Company has operations in over 125 […]

SWOT analysis of General Motors (GM)

By: M Rahman | Tags: Marketing Essentials

SWOT analysis of General Motors (GM) This detailed SWOT analysis of General Motors (GM) aims to provide readers with a comprehensive insight into the strengths and the weaknesses of General Motors company. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. General Motors is an American multinational automotive company headquartered in Detroit, Michigan. It was founded in 1908 by William C. Durant. Strengths of General Motors (GM) General Motors is one of the biggest and most successful car manufacturers […]

SWOT analysis of Volkswagen (Volkswagen Group SWOT)

By: Jo David | Tags: Marketing Essentials

SWOT analysis of Volkswagen (Volkswagen Group SWOT) This detailed SWOT analysis of Volkswagen aims to examine the strengths and the weaknesses of Volkswagen Group. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Volkswagen Group is a German multinational automotive company headquartered in Wolfsburg, Germany. It was founded in 1937. Strengths of Volkswagen Volkswagen Group has twelve brands in its portfolio which puts it far ahead of all its competitors. These brands are Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, […]

Advantages and disadvantages of trade fairs

By: M Rahman | Tags: Marketing Essentials

Advantages and disadvantages of trade fairs This article aims to identify and explain some of the advantages and disadvantages of trade fairs. A trade fair is an exhibition where manufacturers show their products to other people in industry and try to get business (Harper Collins Publishers, n.d.). Trade fairs are organised so that companies in a particular industry can display their products and services to the potential buyers, study activities of competitors, and explore current market trends and opportunities. A trade fair is also known as trade show, exhibition, or […]