Marketing mix of ASDA – ASDA marketing mix

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You may already know that marketing mix is a very important topic in marketing. Edmund McCarthy has identified four key elements of the marketing mix namely product, price, place and promotion. This is also known as the 4Ps of marketing. However, the extended marketing mix consists of 7Ps. This article focuses on the marketing mix of ASDA. Introduction to ASDA ASDA is the second largest supermarket in the UK. It has over 525 stores across the UK and has been part of the Wal-Mart family since 1999; however, the company’s […]

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Marketing mix of Tesco – Tesco marketing mix

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What is marketing mix? The marketing mix is one of the most widely discussed marketing topics. A number of elements together constitute a marketing mix, however, Edmund McCarthy has identified the four key elements of the mix namely product, price, place and promotion. The marketing mix actually is the set of actions that companies develop and implement in order to promote their products and services to the target audience. This article focuses on the marketing mix of Tesco. Introduction to Tesco Tesco is a leading retailer in the world. Approximately […]

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Personal selling – definition and examples

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Definition of personal selling Personal selling is one of the major elements of promotional mix. It is a face-to-face activity which takes place between the sales force of a company and the customers. According to Lancaster, & Reynolds (2004), it  is about personal communication of information with a view to persuading customers to purchase, so it is a major communications tool. Examples of personal selling Personal selling is of different types. For example, many companies send their sales executives to make sales presentations at prospective customers’ homes or businesses on […]

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Product life cycle – What is product life cycle?

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Last updated: January 2017 Definition of the product life cycle The product life cycle is a very important topic in marketing literature. According to Lancaster & Reynolds (2004), the product life cycle refers to various stages a product goes through in its life from the time it is conceived to the time it is removed during the decline stage. It has four stages namely introduction (launch), growth, maturity and decline. What are the main stages of the product life cycle? The main stages of the product life cycle are as […]

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Sales promotion – techniques of sales promotion

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There is no doubt that competition is very intense almost in all industries. In such situations, marketers apply different techniques to persuade customers to purchase their products and services. Sales promotion is one of those techniques. When used appropriately in line with other elements of the marketing mix, sales promotion can turn out to be very effective in acquisition of new customers and retention of the existing ones. What is sales promotion? According to the Institute of Sales Promotion, sales promotion refers to ‘a range of tactical marketing techniques, designed […]

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SWOT analysis of Apple Inc.

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What is SWOT analysis? Strategic planners use a number of tools to audit their organisations.  SWOT analysis is one of the tools which many of them find extremely useful. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors (Needham et al, 1995). The use of SWOT analysis may play a very important role in the strategic planning of any organisations. SWOT analysis of Apple Inc. The following is a SWOT analysis of Apple Inc: Strengths Apple has an invaluable […]

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Marketing mix- The additional elements

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Last updated: November 2016 Image: Pixabay A brief history of the marketing mix A number of writers have contributed to the development of the concept of marketing mix. The term marketing mix was first used by Neil Borden back in 1949. However, it is widely accepted that Edmund Jerome McCarthy, a marketing professor at the Michigan State University, is the architect of the first 4Ps of the marketing Mix. Booms and Binter have built on the work of McCarthy and suggested an extension of the mix in 1981 making it […]

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4Ps of marketing

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Last updated: October 2016 Image: Pixabay What is marketing mix? The marketing mix is one of the most famous and widely discussed marketing topics. A number of elements together constitute a marketing mix, however, Edmund McCarthy has identified the four key elements of the mix namely product, price, place and promotion. The marketing mix actually is the set of actions that companies develop and implement in order to promote their products and services to the target audience. A brief history of the marketing mix The term marketing mix was first […]

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Marketing key role

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Last updated: October 2016 Image: Pixabay Marketing Key Role: Marketing is a very important business function. It is extremely difficult (if not impossible) for a company to survive in today’s fiercely competitive business world without implementing appropriate and effective marketing strategies. In fact, no marketing equals to no business. What is marketing? The Chartered Institute of Marketing defines marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitably. The marketing key roles function Marketing plays a number of important roles in business. Market research, product development, […]

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What is Marketing?

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Last updated: October 2016 What is marketing? The Chartered Institute of Marketing defines the management process responsible for identifying, anticipating and satisfying customer requirements profitably. It has been defined by the American-Marketing-Association (2013) as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The definition  given by the Chartered Institute of Marketing focuses on the aims of marketing, whereas the definition given by the American Marketing Association identifies the methods through which it can achieve […]

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