Marketing mix of Facebook

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Marketing mix of Facebook This is a detailed analysis of the marketing mix of Facebook. It analyses 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence) of Facebook and explains the company’s business & marketing strategies. Facebook is a California-based online social media and social networking service company. It was launched on February 4, 2004. Products of Facebook It goes without saying that Facebook is in service industry, and as a service it is a brand name itself. The mission of the company is to ‘give people the power […]

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SWOT Analysis of Pepsi (PepsiCo)

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SWOT Analysis of Pepsi (PepsiCo) This is a detailed SWOT analysis of Pepsi (PepsiCo). It aims to look into the strengths and the weaknesses of PepsiCo. It also aims to look into the opportunities the company should explore and the threats it should keep an eye on. PepsiCo is a multinational food, snack, and beverage corporation headquartered at New York in the United States. Strengths of Pepsi (PepsiCo) PepsiCo is one of the most famous companies in the world. It has 22 brands that generate more than $1 billion each […]

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SWOT analysis of Sports Direct

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SWOT analysis of Sports Direct This is a detailed SWOT analysis of Sports Direct. It aims to analyse the strengths and the weaknesses of Sports Direct. It also aims to explore the opportunities and the threats facing the company. Sports Direct International Plc is the UK’s largest sporting goods retailer. It was founded in 1982 by Mike Ashley in Maidenhead, England. Strengths of Sports Direct Sports Direct operates in over 20 countries and as of March 2019, has 757 stores in the UK and abroad. It operates throughout the UK, […]

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SWOT analysis of Primark

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SWOT analysis of Primark This is a detailed SWOT analysis of Primark. It aims to analyse the strengths and the weaknesses of Primark. It also aims to explore the opportunities and the threats facing the company. Primark is an Irish fast fashion retailer headquartered in Dublin, Ireland. It was founded in 1967 in Dublin under the name ‘Penneys’ by Arthur Ryan on behalf of the Weston family. Associated British Foods (ABF) is the parent company of Primark. Strengths of Primark Primark has grown quite rapidly over the years and success […]

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Brand identity and brand image

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Brand identity and brand image The aim of this article is to identify the key differences between brand identity and brand image. Many people use the terms brand identity and brand image interchangeably and often do not consider the differences between the two. However, these two terms are quite different even though they build on one another. What is a brand? According to Kotler et al. (2009) a brand is a name that is given to a particular product or service or range of products and services. It basically exists […]

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SWOT analysis of Nestle

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SWOT analysis of Nestle This article is about a detailed SWOT analysis of Nestle. It examines the strengths and the weaknesses of Nestlé. It also explores the opportunities and the threats facing the company. Nestlé is a Swiss transnational food and beverage company headquartered in Vevey, Switzerland. The company started its journey more than 150 years ago. Strengths of Nestle Nestlé is the world’s largest food and beverage company. It operates in 191 countries around the world.  As of January 2019, it has 2000 brands consisting of both global and local […]

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SWOT analysis of Netflix

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SWOT analysis of Netflix This article is about a detailed SWOT analysis of Netflix. It examines the strengths and the weaknesses of Netflix. It also explores the opportunities and the threats facing the company. Netflix, Inc. is the world’s leading Internet entertainment service. It is an American company, headquartered in California. It was founded by Reed Hastings and Marc Randolph in 1997. Strengths of Netflix The Netflix subscribers can watch TV shows and movies instantly with a streaming-only plan. Undoubtedly, Netflix is a global name for online streaming content. It […]

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Marketing mix of Amazon

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Marketing mix of Amazon (4Ps of Amazon) This is a detailed analysis of the marketing mix of Amazon. It analyses the 4Ps (Product, Price,Place, and Promotion) of Amazon and explains the company’s business & marketing strategies. Amazon (Amazon.com, Inc.) is an American e-commerce and cloud computing company headquartered in Washington, the USA. It was founded by Jeff Bezos in 1994. Amazon products Though Amazon started its journey with books only, it now offers millions of products under different categories. Some of the top Amazon product categories are clothing, shoes & […]

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SWOT analysis of Morrisons

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SWOT analysis of Morrisons This article is about a detailed SWOT analysis of Morrisons. It examines the strengths and the weaknesses of Morrisons. It also examines the opportunities and the threats facing the company. Morrisons is a British born and value-led grocer headquartered at Bradford in England. Strengths of Morrisons Morrisons is the 4th largest supermarket in the UK. It has 10.3% market share of the UK grocery industry (Kantar Worldpanel, 2018). It is very well-known for its offering of good quality products at low prices. Being a food specialist […]

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SWOT analysis of Google

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SWOT analysis of Google This article is about a detailed SWOT analysis of Google. It examines the strengths and the weaknesses of Google. It also examines the opportunities and the threats facing the company. Google is an American multinational company. It was founded by Larry Page and Sergey Brin in 1998. Strengths of Google Google is No. 1 search engine in the world. As of July 2018, it has 86.28% of the global market share of the internet search engines (Statista, 2018). It is far ahead of its nearest competitors […]

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