Marketing mix of Sainsbury’s

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The marketing mix is a very important topic in marketing. It is often called ‘4Ps of Marketing’. Product, price, place, and promotion are the 4Ps in the mix. However, the purpose of this article is not to explore the concept of marketing mix. It rather aims to focus on the marketing mix of Sainsbury’s. Introduction to Sainsbury’s Sainsbury’s was founded in London in 1869. According to the most recent data (as of December 2017) published in a number of sources, it is the third largest supermarket chain in the UK. […]

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SWOT analysis of Walmart

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This is a brief SWOT analysis of Walmart. It aims to examine the strengths and the weaknesses of Walmart. It also aims to explore some of the opportunities and the threats facing the company. Walmart Inc. is a multinational retailer, headquartered at Arkansas in the USA. SWOT analysis of Walmart As mentioned above, this is a brief SWOT analysis of Walmart. However, it addresses some of the key issues as follows: Strengths Walmart is the largest retailer in the world. It operates in 28 countries under 59 different names and […]

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SWOT analysis of Sainsbury’s

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  This article is about a brief SWOT analysis of Sainsbury’s. It examines the strengths and the weaknesses of Sainsbury’s. It also examines the opportunities and the threats facing the company. SWOT analysis of Sainsbury’s As mentioned above, it is a brief SWOT analysis of Sainsbury’s. However, it addresses the key issues as follows: Strengths Sainsbury’s is one of the oldest super market chains in the UK. It was founded in London in 1869. It is also the 3rd largest supermarket chain in the UK with 15.8% market share (as […]

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Marketing mix of Lidl

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This article is on the marketing mix of Lidl. It aims to examines 4Ps i.e. product, price, place, promotion strategies of Lidl. If you are interested to learn about marketing mix in general, please read 4Ps of Marketing and Marketing mix – the additional elements. Marketing mix of Lidl (4Ps of Lidl) We have conducted a quick and mini marketing mix of Lidl as follows: Products (in the marketing mix of Lidl) Lidl offers fresh fruit & vegetable, meat, fish, bakery, frozen food, health and beauty products, cleaning and household […]

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SWOT analysis of Lidl

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This article is about a brief SWOT analysis of Lidl. It examines strengths and weaknesses of Lidl. It also examines the opportunities and the threats facing the company. If you are interested to learn about SWOT analysis in general, please read SWOT analysis – how to use SWOT analysis. SWOT analysis of Lidl We have conducted a quick and mini SWOT analysis of Lidl as follows: Strengths (in the SWOT analysis of Lidl) Lidl is a German grocer. It was founded in 1973. It is now one of the leading […]

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Marketing mix of Apple

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This article is on the marketing mix of Apple. It aims to examine the 4Ps of marketing mix in relations to Apple Inc. If you would like to know about marketing mix in general, please read our articles 4Ps of marketing and Marketing mix – additional elements.  Marketing mix of Apple 4Ps stand for product, price, place, and promotion. Let’s now look at how Apple applies these elements in its operations. Products in the marketing mix of Apple Apple has a number of excellent products in its portfolio. MacBook, MacBook […]

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SWOT analysis of Tesco

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This article is on the SWOT analysis of Tesco. It aims to examine the strengths and weaknesses of Tesco. Likewise, it aims to explore opportunities and threats facing the company. If you are interested, please read our article on SWOT analysis to learn more about SWOT analysis in general. SWOT analysis of Tesco We have conducted a quick and somewhat mini SWOT analysis of Tesco. Let’s have a look at it now. Strengths Tesco is a leading retailer in the world. It is No.1 in the UK and has 27.8% […]

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Marketing mix of Coca-Cola – Coca-Cola marketing mix

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This article is on the marketing mix of Coca-Cola. It aims to examine the 4Ps i.e. products, price, place, and promotional strategies of the Coca-Cola Company. If you would like to know about marketing mix in general, please read 4Ps of Marketing. Let us  now examine the marketing mix of Coca-Cola. Products in the marketing mix of Coca-Cola The Coca-Cola Company has a wide product range. It has more than 500 sparkling and still brands and sells approximately 1.9 billion servings a day globally. It offers 80 drinks across 20 different […]

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Product life cycle marketing strategies

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A product typically goes through a number of stages in its life cycle. Each stage offers opportunities as well as challenges, and therefore, you need to devise a range of marketing strategies to use in each stage of the product life cycle. This article aims to help you explore a variety of product life cycle marketing strategies. Stages in the product life cycle There are four stages in the product life cycle i.e. introduction, growth, maturity, and decline. According to Kotler et al. (2009) when a product is introduced into […]

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Marketing mix of ASDA – ASDA marketing mix

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You may already know that marketing mix is a very important topic in marketing. Edmund McCarthy has identified four key elements of the marketing mix namely product, price, place and promotion. This is also known as the 4Ps of marketing. However, the extended marketing mix consists of 7Ps. This article focuses on the marketing mix of ASDA. Introduction to ASDA ASDA is the second largest supermarket in the UK. It has over 525 stores across the UK and has been part of the Wal-Mart family since 1999; however, the company’s […]

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