SWOT analysis of Ford Motor Company

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SWOT analysis of Ford Motor Company This detailed SWOT analysis of Ford Motor Company aims to provide readers with a comprehensive insight into the strengths and the weaknesses of Ford Motor Company. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Ford Motor Company is an American multinational automotive company headquartered in Dearborn, Michigan (the USA). It was founded by Henry Ford and incorporated in 1903. Strengths of Ford Motor Company Ford Motor Company has operations in over 125 […]

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SWOT analysis of General Motors (GM)

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SWOT analysis of General Motors (GM) This detailed SWOT analysis of General Motors (GM) aims to provide readers with a comprehensive insight into the strengths and the weaknesses of General Motors company. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. General Motors is an American multinational automotive company headquartered in Detroit, Michigan. It was founded in 1908 by William C. Durant. Strengths of General Motors (GM) General Motors is one of the biggest and most successful car manufacturers […]

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SWOT analysis of Volkswagen (Volkswagen Group SWOT)

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SWOT analysis of Volkswagen (Volkswagen Group SWOT) This detailed SWOT analysis of Volkswagen aims to examine the strengths and the weaknesses of Volkswagen Group. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Volkswagen Group is a German multinational automotive company headquartered in Wolfsburg, Germany. It was founded in 1937. Strengths of Volkswagen Volkswagen Group has twelve brands in its portfolio which puts it far ahead of all its competitors. These brands are Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, […]

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Advantages and disadvantages of trade fairs

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Advantages and disadvantages of trade fairs This article aims to identify and explain some of the advantages and disadvantages of trade fairs. A trade fair is an exhibition where manufacturers show their products to other people in industry and try to get business (Harper Collins Publishers, n.d.). Trade fairs are organised so that companies in a particular industry can display their products and services to the potential buyers, study activities of competitors, and explore current market trends and opportunities. A trade fair is also known as trade show, exhibition, or […]

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SWOT analysis of Samsung – Samsung SWOT analysis

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SWOT analysis of Samsung This detailed SWOT analysis of Samsung aims to examine the internal and the external environments of Samsung. It aims to examine the strengths and the weaknesses of the company. It also aims to examine the opportunities Samsung should explore and the likely threats it should keep an eye on. Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It was founded by Lee Byung-Chul in 1938. Strengths of Samsung Samsung is a diversified company that has three core areas of business i.e. consumer […]

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SWOT analysis of Uber

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SWOT analysis of Uber This detailed SWOT analysis of Uber aims to examine the strengths and the weaknesses of Uber. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Uber Technologies Inc. is a transportation network company (TNC) headquartered in San Francisco, California (USA). Strengths of Uber As of April 2019, Uber operates in 65 countries and over 600 cities worldwide. Its major US offices are in New York City, Chicago, Washington D.C, Seattle, and Los Angeles. The major […]

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SWOT analysis of Nike

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SWOT analysis of Nike This detailed SWOT analysis of Nike aims to examine the strengths and the weaknesses of Nike. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Nike, Inc. is an American multinational corporation headquartered in Oregon, USA. It was founded by Phil Knight and, Bill Bowerman in 1964 and was originally named as Blue Ribbon Sports (BRS). Strengths of Nike As of March 2019, Nike operates more than 1100 retail stores worldwide, and its products are […]

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Marketing mix of Facebook

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Marketing mix of Facebook This is a detailed analysis of the marketing mix of Facebook. It analyses 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence) of Facebook and explains the company’s business & marketing strategies. Facebook is a California-based online social media and social networking service company. It was launched on February 4, 2004. Products of Facebook It goes without saying that Facebook is in service industry, and as a service it is a brand name itself. The mission of the company is to ‘give people the power […]

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SWOT Analysis of Pepsi (PepsiCo)

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SWOT Analysis of Pepsi (PepsiCo) This is a detailed SWOT analysis of Pepsi (PepsiCo). It aims to look into the strengths and the weaknesses of PepsiCo. It also aims to look into the opportunities the company should explore and the threats it should keep an eye on. PepsiCo is a multinational food, snack, and beverage corporation headquartered at New York in the United States. Strengths of Pepsi (PepsiCo) PepsiCo is one of the most famous companies in the world. It has 22 brands that generate more than $1 billion each […]

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SWOT analysis of Sports Direct

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SWOT analysis of Sports Direct This is a detailed SWOT analysis of Sports Direct. It aims to analyse the strengths and the weaknesses of Sports Direct. It also aims to explore the opportunities and the threats facing the company. Sports Direct International Plc is the UK’s largest sporting goods retailer. It was founded in 1982 by Mike Ashley in Maidenhead, England. Strengths of Sports Direct Sports Direct operates in over 20 countries and as of March 2019, has 757 stores in the UK and abroad. It operates throughout the UK, […]

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