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Marketing mix of Walmart – Walmart Marketing mix

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This marketing mix of Walmart analyses 4Ps (Product, Price, Place, and Promotion) of Walmart and explains the company’s business & marketing strategies. Marketing mix of Walmart – Walmart Marketing mix Walmart products Walmart offers customers a wide range of products and its products are listed in different departments. The main departments in Walmart are Electronics & Office, Movies, Music & Books, Home, Furniture & Appliances, Home Improvement & Patio, Clothing, Shoes & Jewellery, Baby & Toddler, Toys & Video Games, Food, Household & Pets, Pharmacy, Health & Beauty, Sports, Fitness […]

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SWOT analysis of IKEA – IKEA SWOT analysis

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This article is about a concise SWOT analysis of IKEA. It aims to look into the strengths and the weaknesses of IKEA. Similarly, it aims to examine the opportunities the company should explore and the threats it should keep an eye on. Introduction to IKEA Founded in 1943 by a 17 year Swedish, Ingvar Kamprad, IKEA is now the world’s largest furniture retailer. It operates its business from Netherlands. The name IKEA was coined by using initials of founder, his house name and hometown; Ingvar Kamprad (name of the founder), […]

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SWOT analysis of Marks and Spencer (M&S)

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This concise SWOT analysis of Marks and Spencer (M&S) aims to explore the internal and the external factors that affect Marks and Spencer (M&S). We will look into the strengths and the weaknesses of the company. We will also look into the opportunities the company should explore and the threats it should keep an eye on. SWOT analysis of Marks and Spencer (M&S) As mentioned above, it is a brief analysis; however it addresses some of the key issues as follows: Strengths of Marks and Spencer (M&S) Market experience Marks […]

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SWOT analysis of Sobeys – Sobeys SWOT analysis

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This concise article on the SWOT analysis of Sobeys examines the strengths and the weaknesses of Sobeys. It also explores the opportunities and the threats facing the company. Introduction to Sobeys Sobeys Inc. is the second largest national grocery retailer in Canada. It was founded in 1907 by John W. Sobey as a meat delivery business. The business started expanding as a full grocery business in 1924. Sobeys Inc. is a wholly-owned subsidiary of Empire Company Limited (Sobeys Inc., 2018). SWOT analysis of Sobeys – Sobeys SWOT analysis Strengths of […]

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Pricing strategies in marketing

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Price is a very important element in the marketing mix. It is perhaps the most flexible element in the mix and companies use it to produce revenues and achieve other business objectives. The purpose of this article is to explore pricing strategies in marketing. Definition of price Price is the amount of money companies charge customers for their products or services.  According to Kotler et al. (2009, p.574) ‘price is not just a number on tag. Price comes in many forms and performs many functions’. According to Lancaster & Reynolds […]

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SWOT analysis of Amazon – Amazon SWOT analysis

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This article is about a brief SWOT analysis of Amazon. It examines the strengths and the weaknesses of Amazon. It also examines the opportunities and the threats facing the company. Amazon is the trading name of Amazon.com, Inc. The company began its journey in 1994. It was founded by Jeff Bezos, and is based at Seattle in Washington. SWOT analysis of Amazon – Amazon SWOT analysis We have conducted a quick and mini SWOT analysis of Amazon for you as follows: Strengths of Amazon Amazon has made some great success […]

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Marketing mix of Aldi – 4Ps of Aldi

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This article is on the marketing mix of Aldi. It aims to examine the 4Ps i.e. product, price, place, promotion strategies of Aldi. Aldi is a German discount supermarket chain and has operations in many countries around the world. Marketing mix of Aldi (4Ps of Aldi) We have conducted a quick and mini marketing mix of Aldi for you as follows: Product Aldi offers customers a wide range of products. Fresh food, bakery, drinks, household, health & beauty, pet care, and whole foods are some of the key product categories […]

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Marketing mix of Sainsbury’s

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The marketing mix is a very important topic in marketing. It is often called ‘4Ps of Marketing’. Product, price, place, and promotion are the 4Ps in the mix. However, the purpose of this article is not to explore the concept of marketing mix. It rather aims to focus on the marketing mix of Sainsbury’s. Introduction to Sainsbury’s Sainsbury’s was founded in London in 1869. According to the most recent data (as of December 2017) published in a number of sources, it is the third largest supermarket chain in the UK. […]

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SWOT analysis of Walmart – Walmart SWOT analysis

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This is a brief SWOT analysis of Walmart. It aims to examine the strengths and the weaknesses of Walmart. It also aims to explore some of the opportunities and the threats facing the company. Walmart Inc. is a multinational retailer, headquartered at Arkansas in the USA. SWOT analysis of Walmart – Walmart SWOT analysis As mentioned above, this is a brief SWOT analysis of Walmart. However, it addresses some of the key issues as follows: Strengths of Walmart Walmart is the largest retailer in the world. It operates in 28 […]

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SWOT analysis of Sainsbury’s

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  This article is about a brief SWOT analysis of Sainsbury’s. It examines the strengths and the weaknesses of Sainsbury’s. It also examines the opportunities and the threats facing the company. SWOT analysis of Sainsbury’s As mentioned above, it is a brief SWOT analysis of Sainsbury’s. However, it addresses the key issues as follows: Strengths Sainsbury’s is one of the oldest super market chains in the UK. It was founded in London in 1869. It is also the 3rd largest supermarket chain in the UK with 15.8% market share (as […]

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