Reasons why someone might want to start a new business

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Reasons why someone might want to start a new business This article aims to explain some of the main reasons why someone might want to start a new business. Starting a new business is undoubtedly a challenge as it is always associated with risks. So, why should someone do that? Well, there are a number of answers to this question which this article explores in detail. What are the main reasons for starting a new business? Starting a business is a life-long dream of many people. It gives them the […]

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Ansoff Matrix in Tesco (How Tesco used Ansoff matrix)

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Ansoff Matrix in Tesco This article explores the application of Ansoff Matrix in Tesco. It examines how Tesco has implemented market penetration, market development, product development, and diversification strategies over the years to expand its operations. Tesco is one of the largest retailers in the world. It is headquartered in Hertfordshire, the UK. Market penetration strategies of Tesco By using market penetration strategies i.e. selling existing products to existing markets, Tesco has been able to expand its business well since its inception. This strategy has helped it increase its market […]

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Competitors of McDonald’s (Competitor analysis of McDonald’s)

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Competitors of McDonald’s (Competitor analysis of McDonald’s) This article aims to explore the main competitors of McDonald’s in different markets. McDonald’s is an American company, headquartered in Chicago. It moved its global headquarters, which is housed at a $250 million building, from Illinois to Chicago in early 2018. It has an estimated 36,889 restaurants across 120 countries and territories and faces a great number of direct and indirect competitors. List of the Competitors of McDonald’s in the USA McDonald’s has a great number of competitors in the USA ranging from […]

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Porter’s five forces analysis of Tesco

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Porter’s five forces analysis of Tesco This is a detailed Porter’s five forces analysis of Tesco. It aims to examine the impact of the five forces i.e. competitive rivalry, supplier power, buyer power, threat of substitutes, and threat of new entrants on Tesco which operates in the supermarket industry. Tesco is the market leader in the UK and operates in a number of countries. Bargaining power of the buyers/customers of Tesco Tesco serves millions of customers every week, in its stores and online (Tesco, 2020). The bargaining power of the buyers in the UK […]

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Porter’s five forces analysis of the UK supermarket industry

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Porter’s five forces analysis of the UK supermarket industry This is a detailed Porter’s five forces analysis of the UK supermarket industry. It aims to examine the competitiveness and attractiveness of the UK supermarket industry which is worth approximately £181 billion and is expected to grow well in coming years. To this end, this article explores how the five forces i.e. competitive rivalry, supplier power, buyer power, threat of substitutes, and threat of new entrants can impact on the industry and can erode the profitability of the existing market players. […]

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Stakeholders of McDonald’s (An analysis of McDonald’s stakeholders)

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Stakeholders of McDonald’s (An analysis of McDonald’s stakeholders) This is a detailed analysis of the stakeholders of McDonald’s. It aims to examine the main stakeholders of McDonald’s and how it engages with them. McDonald’s is one of the largest quick service restaurants in the world. Its operations are spread across 118 countries and territories. It serves more than 69 million people every day worldwide (McDonald’s, 2019). Main stakeholders of McDonald’s McDonald’s regards its customers, suppliers, and employees as its main stakeholders (McDonald’s, 2019). These stakeholders have impact on the operations […]

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Competitors of Coca-Cola (Competitor analysis)

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Competitors of Coca-Cola (Competitor analysis of Coca-Cola Company) This article aims to explore the main competitors of Coca-Cola Company in different markets. The Coca-Cola Company is an American multinational corporation. It offers over 500 brands in more than 200 countries and territories (The Coca-Cola Company, 2019). It is headquartered in Atlanta, Georgia, the USA. Who are the competitors of Coca-Cola Company? Coca-Cola is the largest non-alcoholic beverage company in the world. Its main competitor is PepsiCo, and unsurprisingly, both companies have been dominating the non-alcoholic beverage industry in many countries […]

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Stakeholders of Asda (An analysis of Asda’s stakeholders)

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Stakeholders of Asda (An analysis of Asda’s stakeholders) This detailed analysis of the stakeholders of Asda aims to examine both the internal and the external stakeholders of Asda. It also aims to identify how Asda communicates with its stakeholders. Asda is one of the biggest supermarket retailers in the UK. It is headquartered in Leeds, West Yorkshire. Internal stakeholders of Asda The main internal stakeholders of Asda are the Executive Board, employees, managers, and shareholders. Asda is owned by the US retail giant Walmart. Its Executive Board consists of six […]

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Competitors of Apple (Competitor analysis of Apple)

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Competitors of Apple (Competitor analysis of Apple) This article aims to explore the main competitors of Apple in different markets. Apple Inc. is an American multinational technology giant, founded in 1976 by Steve Jobs, Steve, Wozniak, and Ronald Wayne. It is headquartered in California, the USA. Who are the main competitors of Apple in the smartphone market? As of October 2019, Apple is second largest smartphone company in the world with 22.09% global market share. However, it faces a number of powerful competitors in its global smartphone markets. According to […]

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Definitions of corporate social responsibility (CSR)

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Definitions of corporate social responsibility (CSR) This article aims to explore some of the definitions of corporate social responsibility (CSR). It also aims to explore the importance of CSR for businesses. Certainly, there has been extensive research in the field of corporate social responsibility. Consequently, a wide variety of definitions have been developed. However, there is little consensus among researchers as to what corporate social responsibility is as the conflicting expectations of different stakeholders have impacted on the ideas and concepts of CSR. Definitions of corporate social responsibility (CSR) Howard […]

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