What is Ansoff growth matrix?

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Last updated: January 2017 What is Ansoff growth matrix? Ansoff growth matrix is an important planning tool that helps organisations determine their growth strategies. There are a number of growth strategies an organisation may pursue and Ansoff has outlined four of them. They are called market penetration, market development, product development and diversification. Who is Ansoff? Harry Igor Ansoff was born in 1918 and passed away in 2002. He was a Russian American mathematician. He is one of the greatest thinkers in strategic management. Many would argue that he is […]

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SWOT analysis of SUBWAY

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Last updated: January 2017 SWOT analysis is one of the tools which many strategic planners find very useful to analyse business environment. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors (Needham et al, 1995). The discussion that follows includes an analysis of SUBWAY’s business environment by using SWOT model: SUBWAY is an American fast food restaurant. The business has adopted franchising as its growth model. It sells submarine sandwiches (subs) and salads. Tea, coffee, and a variety of […]

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SWOT analysis of ASDA

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Last updated: December 2016 Organisations use a variety of analytical tools to determine their business strategies (Hitt et.al., 2007). One of the most popular such tools is SWOT. SWOT stands for strengths, weaknesses, opportunities and threats. SWOT deals with both external and internal environments of a business. Success and sustainability of an organisation depends on its ability to audit external environment where it operates (Kotler and Armstrong, 2009).  External environment also indicates the opportunities and threats for a business. However, strengths and weaknesses of an organisation are internal aspects. SWOT […]

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What is a mission?

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Last updated: September 2016 Image: Pixabay There is no doubt that each business organisation has a mission to achieve regardless of whether the mission is written or not. Most companies develop their mission statements which actually guide their aims and objectives. This article will focus on mission and some relevant issues. Definition of mission The mission of an organisation is the explicit expression of its central and common purpose, its reason for existing (Plunkett & Attner, 1994). It clearly talks about why an organisation exists. Definition of a mission statement […]

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What is stakeholder mapping/analysis?

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Last updated: August 2016 It is important for organisations to understand the expectations of their stakeholders. According to Johnson, Scholes, and Whittington (2006), stakeholders refer to individuals or groups who depend on an organisation to fulfil their own goals and on whom, in turn, the organisation depends. Types of stakeholders Stakeholders can be divided into different groups. According to BPP Learning Media (2010), there are three broad types of stakeholders in an organisation as follows: Internal stakeholders Connected stakeholders External stakeholders Examples of internal stakeholders are employees and management. Customers, […]

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What is business environment?

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Last updated: August 2016 Understanding business environment is important for any business organisations. Environment can play a very significant role in the ups and downs of a business. However, understanding business environment may sometimes be difficult due to the interconnections of a number of separate issues within it. Business environment can be divided into two groups: macro environment and micro environment. The micro environment refers to the forces which are very close to the company, whereas the macro environment includes wider societal forces which can impact on the micro environment. […]

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What is strategy?

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Last updated: August 2016 People praise or blame strategies when anything goes right or wrong with a company. No doubt that there has been an extensive research on the meaning and nature of strategy. The discussion which follows will focus on the definition and nature of strategy from a business point of view. Definition of strategy ‘Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and […]

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