Competitors of Apple (Competitor analysis of Apple)

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Competitors of Apple (Competitor analysis of Apple) This article aims to explore the main competitors of Apple in different markets. Apple Inc. is an American multinational technology giant, founded in 1976 by Steve Jobs, Steve, Wozniak, and Ronald Wayne. It is headquartered in California, the USA. Who are the main competitors of Apple in the smartphone market? As of October 2019, Apple is second largest smartphone company in the world with 22.09% global market share. However, it faces a number of powerful competitors in its global smartphone markets. According to […]

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Definitions of corporate social responsibility (CSR)

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Definitions of corporate social responsibility (CSR) This article aims to explore some of the definitions of corporate social responsibility (CSR). It also aims to explore the importance of CSR for businesses. Certainly, there has been extensive research in the field of corporate social responsibility. Consequently, a wide variety of definitions have been developed. However, there is little consensus among researchers as to what corporate social responsibility is as the conflicting expectations of different stakeholders have impacted on the ideas and concepts of CSR. Definitions of corporate social responsibility (CSR) Howard […]

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Stakeholders of Tesco (An analysis of Tesco’s stakeholders)

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Stakeholders of Tesco (An analysis of Tesco’s stakeholders) This detailed analysis of the stakeholders of Tesco aims to examine both the internal and the external stakeholders of Tesco. It also aims to explore their influence on the company. Tesco is a British retailer headquartered in Welwyn Garden City, Hertfordshire, England. Its journey started in 1919 with its founder, Jack Cohen selling groceries from a stall in the East End of London. Internal stakeholders of Tesco The main internal stakeholders of Tesco are employees, managers, board and executive committee, and shareholders. […]

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Ansoff Matrix in Apple Inc.

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Ansoff Matrix in Apple Inc. This article explores the application of Ansoff Matrix in Apple Inc. It examines how market penetration, market development, product development, and diversification strategies have been implemented by Apple Inc. over the years. Apple Inc. is an American multinational technology giant headquartered in California, the USA. Ansoff Matrix was introduced in 1957 by Igor Ansoff, a Russian American mathematician. It is a very useful tool that businesses can use to devise four alternative growth strategies i.e. market penetration, market development, product development, and diversification. Market penetration […]

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Competitors of Tesco

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Competitors of Tesco This article aims to explore the main competitors of Tesco. Tesco is a British multinational retailer headquartered in Hertfordshire, England. It was founded by Jack Cohen 1919. It serves millions of customers every week in its stores and online. Approximately 440,000 people work in Tesco. Tesco is the leader in the food and grocery market in the UK. As of March 2019, it has over 3,400 stores that employ 300,000 people in the UK. Tesco employs 13,000 people in Ireland where it has 151 stores. It also […]

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Big Six energy suppliers in the UK

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Six companies dominate the energy market in the UK, and they are often called the ‘Big Six’. The Big Six comprises of British Gas, EDF, SSE, npower, E.ON UK and ScottishPower. The Electricity Act 1989 opened the door to the world of privatisation of the energy industry and consequently, we saw the emergence of the Big Six companies in the market. Let us now explore a bit more about the Big Six energy suppliers in the UK. Big Six energy suppliers in the UK British Gas British Gas is the […]

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Advantages and disadvantages of a private limited company

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What is a private limited company? An important factor to consider when you decide to open a business is the legal structure of your business. As you may know that setting up a private limited company is a very popular way to start running a business in the UK. A private limited company is often a small business. Private limited companies have limited liabilities. Advantages and disadvantages of a private limited company There are a number of advantages and disadvantages of a private limited company as follows: Advantages a private […]

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How to do a SWOT analysis

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What is SWOT analysis? A SWOT analysis is a very useful technique to analyse and understand both internal and external factors affecting a business. According to Johnson, Scholes, and Whittington (2006, p.102) ‘a SWOT analysis summarises the key issues from the business environment and the strategic capability of an organisation that are most likely to impact on strategy development’. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors (Needham et al, 1995). This article is on how to do […]

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PEST analysis

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A PEST analysis is a very useful framework which helps organisations identify and understand external factors. These factors (also called macro-environmental factors) impact on organisations significantly; therefore, understanding them is very important for strategic managers. A PEST analysis helps managers explore potential risks specific to their industry and organisation, and in fact, they can the tool in a number of situations. History of PEST analysis PEST model has been developed over the years and has a number of variations e.g. STEP, PESTEL, STEEPLE etc. However, Francis Aguilar (a Harvard professor) […]

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Understanding Ansoff matrix – an example of Coca-Cola

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What is Ansoff matrix? Organisations often need to decide on the best strategy for growth. Although a number of options are available, not all strategies are suitable for every organisation. Factors such as market demand, capabilities of organisations and their willingness to take or avoid risks impact on the choice of strategies. Ansoff matrix guides organisations in their pursuit of strategies. Harry Igor Ansoff, a Russian American mathematician, developed the Matrix in 1957. The matrix outlines four possible growth strategies available for an organisation. These strategies are market penetration, market […]

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