How And What

SWOT analysis of Morrisons

By: M Rahman | Tags: Marketing Essentials

SWOT analysis of Morrisons This article is about a detailed SWOT analysis of Morrisons. It examines the strengths and the weaknesses of Morrisons. It also examines the opportunities and the threats facing the company. Morrisons is a British born and value-led grocer headquartered at Bradford in England. Strengths of Morrisons Morrisons is the 4th largest supermarket in the UK. It has 10.3% market share of the UK grocery industry (Kantar Worldpanel, 2018). It is very well-known for its offering of good quality products at low prices. Being a food specialist […]

SWOT analysis of Google

By: M Rahman | Tags: Marketing Essentials

SWOT analysis of Google This article is about a detailed SWOT analysis of Google. It examines the strengths and the weaknesses of Google. It also examines the opportunities and the threats facing the company. Google is an American multinational company. It was founded by Larry Page and Sergey Brin in 1998. Strengths of Google Google is No. 1 search engine in the world. As of July 2018, it has 86.28% of the global market share of the internet search engines (Statista, 2018). It is far ahead of its nearest competitors […]

Marketing mix of PepsiCo

By: M Rahman | Tags: Marketing Essentials

Marketing mix of PepsiCo This is a detailed analysis of the marketing mix of PepsiCo. It analyses 4Ps (Product, Price, Place, and Promotion) of PepsiCo and explains the company’s business & marketing strategies. PepsiCo is a multinational food, snack, and beverage corporation headquartered at New York in the United States. PepsiCo products PepsiCo offers customers a wide range of products. Its products are available around the world. Its portfolio includes 22 brands and these brands come under four broad categories i.e. global brands, good-for-you brands, fun-for-you brands, and better-for-you brands […]

What is productivity?

By: M Rahman | Tags: Economics

What is productivity? Productivity refers to the rate of output per worker or per machine in a factory (Bateman & McAdam, 2006). It describes a variety of measures of efficiency of production. In a simpler language, productivity refers to the amount of work produced either per worker or per hour worked. There are different kinds of productivity e.g. labour productivity, multi-factor productivity, and capital productivity. In a time of intense competition, organisations need to be highly productive in everything they do. In fact, productivity is a crucial factor not only […]

Opportunity cost: definition and meaning

By: M Rahman | Tags: Economics

There is no doubt that resources are limited. This scarcity of resources often makes the lives of decision makers very difficult. Therefore, economists focus on the optimal use of scare resources. Whenever there is scarcity, you need to make a choice. If you have £10, you can perhaps spend it on buying an economic textbook, or enjoying a meal in a restaurant. You cannot do both! Definition of opportunity cost Opportunity cost is one of the most fundamental ideas in economics. It refers to ‘the cost of a scarce factor […]

Types of economy (economic systems)

By: M Rahman | Tags: Economics

Economists recognize different types of economy (economic systems) and classify them in a number of ways. According to Hill (2012, p.52), there are ‘three broad types of economic systems – a market economy, a command economy, and a mixed economy’. However, in addition to these three systems, there is also another system called traditional economic system. Let’s now explore what these economic systems are. Types of economy (economic systems) Traditional economy Traditional economies are the most basic type of economy. In a traditional economy, tradition (customs, belief etc.) determines the […]

PESTEL analysis of South Africa

By: M Rahman | Tags: Global Business Issues

PESTEL analysis of South Africa This PESTEL analysis of South Africa aims to address some of the political, economic, social, technological, environmental, and legal factors that affect South Africa today. South Africa is one of the most powerful countries in Africa and plays a considerable role in global economy and politics. Political environment in South Africa South Africa is a parliamentary republic with the president being both the head of state and the head of government. The president appoints a Deputy President and Ministers to form the Cabinet to administer […]

SWOT analysis of Facebook

By: M Rahman | Tags: Internet Marketing

SWOT analysis of Facebook This article is about a detailed SWOT analysis of Facebook. It examines the strengths and the weaknesses of Facebook. It also examines the opportunities and the threats facing the company. Facebook is a California-based online social media and social networking service company. Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin launched Facebook on February 4, 2004. Mark Zuckerberg is the current Chairman and Chief Executive Officer of the company. Strengths of Facebook It goes without saying that Facebook is the biggest social media […]

SWOT analysis of Singapore Airlines

By: M Rahman | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Singapore Airlines This is a detailed SWOT analysis of Singapore Airlines (SIA) that provides a comprehensive insight into the strengths and the weaknesses of Singapore Airlines. It also aims to investigate the opportunities the airline should explore and the threats it should keep an eye on. Strengths of Singapore Airlines Singapore Airlines is a world-renowned airline. It is the flag carrier airline of Singapore. Singapore Changi Airport is the hub of the airline. The airline is majority-owned by the government of Singapore; and therefore, enjoys a strong […]

PESTEL analysis of Japan

By: M Rahman | Tags: Global Business Issues

PESTEL analysis of Japan This PESTEL analysis of Japan aims to address some of the political, economic, social, technological, environmental, and legal factors that affect Japan today. Japan is often called the ‘land of the rising sun’. It is a powerful country in the world. Political environment in Japan Japan is a constitutional monarchy with the emperor being the head of state. Like many other monarchs in the world, Japanese monarch has very limited say concerning the political affairs of the country. However, the people and the constitution of the […]