How And What

SWOT analysis of Marks and Spencer (M&S)

By: M Rahman | Tags: Marketing Essentials

This concise SWOT analysis of Marks and Spencer (M&S) aims to explore the internal and the external factors that affect Marks and Spencer (M&S). We will look into the strengths and the weaknesses of the company. We will also look into the opportunities the company should explore and the threats it should keep an eye on. SWOT analysis of Marks and Spencer (M&S) As mentioned above, it is a brief analysis; however it addresses some of the key issues as follows: Strengths of Marks and Spencer (M&S) Market experience Marks […]

PESTEL analysis of China

By: M Rahman | Tags: Global Business Issues

This is a generic PESTEL analysis of China. As you know, China is an economic and political superpower. Over the years, it has implemented a number of significant programmes of change and made spectacular improvements in many fields. In terms of nominal GDP, it is the 2nd largest economy in the world. PESTEL analysis of China The aim of this article is to explore some of the political, economic, social, technological, environmental, and legal factors affecting China. Political factors affecting China China is one of the most powerful countries in […]

Advantages and disadvantages of interviews

By: M Rahman | Tags: Human Resource Management

Definition of Interview Hiring the right people for a business is a challenging task. Therefore, HR professionals often use a variety of techniques to attract and select the most suitable candidates. Interview is indeed one of those techniques. According to Soanes (2002) an interview is a spoken examination of an applicant for a job or college place. Advantages and disadvantages of interviews HR professionals use different types of interviews e.g. structured, semi-structured, and unstructured interviews. However, this article explores some of the advantages and disadvantages of interviews in general. Advantages […]

Pricing strategies in marketing

By: M Rahman | Tags: Marketing Essentials

Price is a very important element in the marketing mix. It is perhaps the most flexible element in the mix and companies use it to produce revenues and achieve other business objectives. The purpose of this article is to explore pricing strategies in marketing. Definition of price Price is the amount of money companies charge customers for their products or services. According to Kotler et al. (2009, p.574) ‘price is not just a number on tag. Price comes in many forms and performs many functions’. According to Lancaster & Reynolds […]

Starbucks Marketing mix – Marketing mix of Starbucks

By: M Rahman | Tags: Marketing in Tourism & Hospitality

This article is about Starbucks marketing mix in brief. It aims to address the 7Ps of Starbucks. The 7Ps stand for product, price, place, promotion, process, people, and physical evidence. Introduction to Starbucks Starbucks is the biggest coffee house chain in the worldwide in terms of number of stores. It is an American coffeehouse chain which was founded in Seattle in 1971. It operates in 70 countries and has over 24,000 stores (Starbucks Corporation, 2017). Starbucks Marketing mix – Marketing mix of Starbucks As mentioned above this article explores the […]

SWOT analysis of Amazon – Amazon SWOT analysis

By: M Rahman | Tags: Marketing Essentials

This article is about a brief SWOT analysis of Amazon. It examines the strengths and the weaknesses of Amazon. It also examines the opportunities and the threats facing the company. Amazon is the trading name of Amazon.com, Inc. The company began its journey in 1994. It was founded by Jeff Bezos, and is based at Seattle in Washington. SWOT analysis of Amazon – Amazon SWOT analysis We have conducted a quick and mini SWOT analysis of Amazon for you as follows: Strengths of Amazon Amazon has made some great success […]

PESTEL analysis of India

By: M Rahman | Tags: Global Business Issues

As you may know that PESTEL analysis is usually conducted in the context of a particular industry/company; however, you can also carry it out on a country. When conducted on a country, the analysis becomes generic. This article is about a brief and generic PESTEL analysis of India. It should be useful for anyone currently running or wishing to set up business operations in India. Students also should find the article useful. PESTEL analysis of India This PESTEL analysis of India aims to address some of the political, economic, social, […]

SWOT analysis of Walmart – Walmart SWOT analysis

By: M Rahman | Tags: Marketing Essentials

This is a brief SWOT analysis of Walmart. It aims to examine the strengths and the weaknesses of Walmart. It also aims to explore some of the opportunities and the threats facing the company. Walmart Inc. is a multinational retailer, headquartered at Arkansas in the USA. SWOT analysis of Walmart – Walmart SWOT analysis As mentioned above, this is a brief SWOT analysis of Walmart. However, it addresses some of the key issues as follows: Strengths of Walmart Walmart is the largest retailer in the world. It operates in 28 […]

Top 10 coffee producing countries in the world

By: M Rahman | Tags: Top 10 countries

According to the International Coffee Organisation (2017) the total world coffee production in 2016/17 was about 157.69 million bags (each bag contains 60-kg). It is interesting that almost one third of this production takes place in Brazil. Although there are a number of countries which have made their name and fame in coffee production, they are no way close to Brazil! The aim of this article is to explore the top 10 coffee producing countries in the world. On this note, we have produced the following list by extracting data […]

SWOT analysis of British Airways

By: M Rahman | Tags: Marketing in Tourism & Hospitality

This article is about a brief SWOT analysis of British airways (BA). It aims to explore the strengths and the weaknesses of BA. It also aims to examine the opportunities and the threats facing the airline. SWOT analysis of British Airways As mentioned above, it is a brief SWOT analysis of British Airways. However, it addresses some of the key issues as follows: Strengths British Airways is one of the top airlines in the world. It is in fact the largest airline in the UK in terms of fleet […]