How And What

Stakeholders of Tesco (An analysis of Tesco’s stakeholders)

By: M Rahman | Tags: Business Environment & Strategy

Stakeholders of Tesco (An analysis of Tesco’s stakeholders) This detailed analysis of the stakeholders of Tesco aims to examine both the internal and the external stakeholders of Tesco. It also aims to explore their influence on the company. Tesco is a British retailer headquartered in Welwyn Garden City, Hertfordshire, England. Its journey started in 1919 with its founder, Jack Cohen selling groceries from a stall in the East End of London. Internal stakeholders of Tesco The main internal stakeholders of Tesco are employees, managers, board and executive committee, and shareholders. […]

SWOT analysis of Toyota (Toyota SWOT)

By: M Rahman | Tags: Marketing Essentials

SWOT analysis of Toyota (Toyota SWOT) This detailed SWOT analysis of Toyota aims to provide readers with a comprehensive insight into the strengths and the weaknesses of Toyota Motor Corporation. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Toyota is a Japanese multinational automotive manufacturer which was founded on the 28th of August 1937. Strengths of Toyota Toyota is the largest automotive manufacturer in the world. Its global car market share for the year 2018 was 9.46% (Wagner, […]

Positive and negative impacts of tourism

By: M Rahman | Tags: Tourism Industry

Positive and negative impacts of tourism This article aims to explore some of the positive and negative impacts of tourism on the economy, infrastructure, culture, and environment of a country. Tourism is one of the fastest-growing industries in the world. Mostly developed nations used to benefit from tourism in the past; however, developing nations are now-a-days becoming popular destinations as well. Tourism creates employment opportunities for local people and contributes to the GDP of a country. However, mass tourism (when large numbers of tourists go to one place) has both […]

Butler’s Tourism Area Life Cycle Model (TALC)

By: M Rahman | Tags: Tourism Industry

Butler’s Tourism Area Life Cycle Model (TALC) Tourism is one of the biggest industries in the world. It is a very dynamic industry and changing constantly. Tourist attractions are often fragile and therefore require careful management. A good number of writers have initiated conversations concerning the carrying capacity and sustainability of attractions over the years. One of the most prominent ones is Professor Richard W. Butler, a geographer and professor of tourism. He came up with a model called Tourism Area Life Cycle Model (TALC) which is based on Product […]

SWOT analysis of General Motors (GM)

By: M Rahman | Tags: Marketing Essentials

SWOT analysis of General Motors (GM) This detailed SWOT analysis of General Motors (GM) aims to provide readers with a comprehensive insight into the strengths and the weaknesses of General Motors company. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. General Motors is an American multinational automotive company headquartered in Detroit, Michigan. It was founded in 1908 by William C. Durant. Strengths of General Motors (GM) General Motors is one of the biggest and most successful car manufacturers […]

Ansoff Matrix in Apple Inc.

By: M Rahman | Tags: Business Environment & Strategy

Ansoff Matrix in Apple Inc. This article explores the application of Ansoff Matrix in Apple Inc. It examines how market penetration, market development, product development, and diversification strategies have been implemented by Apple Inc. over the years. Apple Inc. is an American multinational technology giant headquartered in California, the USA. Ansoff Matrix was introduced in 1957 by Igor Ansoff, a Russian American mathematician. It is a very useful tool that businesses can use to devise four alternative growth strategies i.e. market penetration, market development, product development, and diversification. Market penetration […]

PESTEL analysis of Turkey

By: M Rahman | Tags: Global Business Issues

PESTEL analysis of Turkey This detailed PESTEL analysis of Turkey aims to explore some of the political, economic, social, technological, environmental, and legal factors affecting Turkey today. Turkey is a beautiful country. It is also a major emerging economy and a key regional power. Political factors affecting Turkey Turkey, officially known as the Republic of Turkey, is a powerful transcontinental country bordered by Greece, Bulgaria, Georgia, Armenia, Azerbaijan, Iran, Iraq, and Syria. It also borders Egypt, Cyprus, Romania, Russia and Ukraine by sea. It is a secular state and was […]

SWOT analysis of eBay

By: M Rahman | Tags:

SWOT analysis of eBay This SWOT analysis of eBay aims to provide the readers with a comprehensive insight into the strengths and the weaknesses of eBay. It also aims to examine the opportunities the company should explore and the threats it needs to keep an eye on. eBay Inc. is an American multinational e-commerce company based in California, the USA. It was founded in 1995 by Pierre Omidyar. Strengths of eBay eBay is one of the most successful stories of the dot-com bubble. In fact, the two giants that mostly […]

SWOT analysis of Airbnb

By: M Rahman | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Airbnb This article is about a detailed SWOT analysis of Airbnb. It aims to analyse the strengths and the weaknesses of Airbnb. It also aims to explore the opportunities and the threats facing the company. Air‌b‌n‌b‌‌ ‌I‌n‌c‌.‌ is an American online marketplace which was founded in 2008. Strengths of Airbnb Airbnb provides access to 6+ million unique places to stay in 100,000+ cities and 191 countries and regions (Airbnb, 2019). This is a remarkable achievement for a company that started its journey not so long ago. Airbnb’s hosts run thousands of […]

PESTEL analysis of New Zealand

By: M Rahman | Tags: Global Business Issues

PESTEL analysis of New Zealand This is a detailed PESTEL analysis of New Zealand. It aims to explore some of the political, economic, social, technological, environmental, and legal factors affecting New Zealand today. New Zealand is one of the best countries in the world. It is made up of two main islands and approximately 600 smaller islands. Political factors that affect New Zealand New Zealand is a parliamentary democracy. It is also a constitutional monarchy. Elizabeth II, the Queen of the United Kingdom and the other Commonwealth realms, is the […]