PESTEL analysis of Malaysia

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PESTEL analysis of Malaysia This detailed PESTEL analysis of Malaysia aims to address some of the political, economic, social, technological, environmental, and legal factors that affect Malaysia today. Malaysia is a powerful country and one of the most vibrant economies in Southeast Asia. Kuala Lumpur is the national capital, while Putrajaya is the seat of the federal government. Political factors affecting Malaysia Malaysia is a federal constitutional monarchy that comprises of 13 states and 3 federal territories. The elected monarch is the head of state while the Prime Minister is […]

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SWOT analysis of Waitrose (Waitrose & Partners)

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SWOT analysis of Waitrose This detailed SWOT analysis of Waitrose examines the strengths and the weaknesses of Waitrose & Partners. It also examines the opportunities and the threats facing the company. Waitrose & Partners, simply called ‘Waitrose’, is a British retailer of groceries, headquartered in Bracknell, Berkshire, England. It was founded by Wallace Waite, Arthur Rose and David Taylor in 1904. John Lewis Partnership is the parent company of Waitrose. SWOT analysis of Waitrose Strengths of Waitrose Waitrose has been in the market since 1904; hence a great market experience. […]

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PESTEL analysis of the United Arab Emirates (UAE)

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PESTEL analysis of the United Arab Emirates (UAE)  This detailed PESTEL analysis of the United Arab Emirates (UAE) aims to explore some of the political, economic, social, technological, environmental, and legal factors affecting the United Arab Emirates today. The United Arab Emirates, often simply called Emirates, is a powerful country in the Middle East. It has been making tremendous progress in many fields since its full independence in 1971. Political factors affecting the United Arab Emirates (UAE) The United Arab Emirates is a constitutional federation. It consists of seven emirates […]

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Current skills shortages in the hospitality industry

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Current skills shortages in the hospitality industry The article aims to investigate some of the current skills shortages in the hospitality industry, particularly in the UK and the USA. There is no doubt that the skills shortage in the hospitality industry is not new news to industry veterans. Many surveys have been conducted and many industry experts have been writing about it over the years; however, any significant progress to turn things around is yet to be evidenced adequately. And it is not the USA and the UK only, but […]

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PESTEL analysis of Mexico

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PESTEL analysis of Mexico This detailed PESTEL analysis of Mexico aims to explore some of the political, economic, social, technological, environmental, and legal factors affecting Mexico today. Mexico is officially known as the United Mexican States and its capital is Mexico City. It is one of the most naturally beautiful countries in the world. Political factors affecting Mexico Mexico is a presidential democracy with the President being both the Head of State and Head of Government. The President is also the Supreme Commander of the Mexican Armed Forces who is […]

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Social and cultural impacts of mass tourism on the host community

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Social and cultural impacts of mass tourism on the host community This article aims to explore some of the social and cultural impacts of mass tourism on the host community. Mass tourism has been defined in different ways over the years with notable differences; however, one definition all researchers agree on is that mass tourism refers to a large number of tourists going to the same place simultaneously (BBC, 2019). This type of tourism was pioneered by Thomas Cook during the second half of the 19th century in the UK. […]

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Different types of popular activities in beach resorts

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Different types of popular activities in beach resorts This article aims to explore different types of popular activities in beach resorts. There are millions of big and small beaches in the world and indeed many resorts have been developed in and around those beaches. Certainly, beach resorts are very popular holiday destinations for millions of visitors every year. So, what do they do when they go there? Different types of popular activities in beach resorts Beach resorts are different in terms of size, location, and services provided. Therefore, the provision […]

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Different types of resorts and their key features

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Different types of resorts and their key features This article aims to explore different types of resorts and their key features. The term ‘resort’ refers to ‘a place visited for holidays or recreation’ (Soanes, 2002, p.769). There are different types of resorts available for holiday makers to choose from; however, this article aims to explore the main four types i.e. ski, spa, beach, and golf resorts. Ski resorts and their key features A ski resort is a place where people can enjoy skiing, snowboarding, and other winter sports. They can […]

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PESTEL analysis of the European Union (EU)

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PESTEL analysis of the European Union (EU) This detailed PESTEL analysis of the European Union (EU) aims to explore some of the political, economic, social, technological, environmental, and legal factors affecting the European Union today. The European Union is the result of the European Economic Community (EEC), created in 1958. The EEC’s aim was to increase economic cooperation between six countries: Belgium, Germany, France, Italy, Luxembourg and the Netherlands. Political factors affecting the European Union (EU) The European Union is an economic and political union between 28 countries i.e. Austria, […]

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Definition and nature of marketing

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Definition and nature of marketing This article ‘definition and nature of marketing’ aims to explore some of the definitions of marketing. It also aims to explore the nature of marketing. Certainly, there has been a lot of research in the field of marketing and a good number of marketing intellectuals and relevant organisations have attempted to define marketing. It is almost unanimously agreed that at its core, marketing is about understanding customers. Definition of marketing According to the Chartered Institute of Marketing (CIM) UK (2019), marketing is the management process […]

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