How And What

PESTEL analysis of Japan

By: M Rahman | Tags: Global Business Issues

PESTEL analysis of Japan This PESTEL analysis of Japan aims to address some of the political, economic, social, technological, environmental, and legal factors that affect Japan today. Japan is often called the ‘land of the rising sun’. It is a powerful country in the world. Political environment in Japan Japan is a constitutional monarchy with the emperor being the head of state. Like many other monarchs in the world, Japanese monarch has very limited say concerning the political affairs of the country. However, the people and the constitution of the […]

Advantages and disadvantages of franchising

By: M Rahman | Tags: Strategic Management

Advantages and disadvantages of franchising Before we start talking about advantages and disadvantages of franchising, let us first look into the definitions of franchising. Franchising refers to ‘the granting of the right by a parent company (the franchisor) to another, independent entity (the franchisee) to do business in a prescribed manner’ (Czinkota, et. al 1992, p.278). According to International Franchise Association (n.d.) franchising is simply a method for expanding a business and distributing goods and services through a licensing relationship. Franchisors give franchisees the right to undertake business in a […]

SWOT analysis of British Gas

By: M Rahman | Tags: Marketing Essentials

SWOT analysis of British Gas This SWOT analysis of British Gas aims to provide the readers with a comprehensive insight into the strengths and the weaknesses of British Gas. It also aims to examine the opportunities the company should explore and the threats it needs to keep an eye on. Strengths of British Gas British Gas is the largest energy supplier in the UK. It dominates the gas and electricity market in the country with 20% market share in the domestic electricity supply market and 31% market share in the […]

SWOT analysis of Jet Airways

By: M Rahman | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Jet Airways This SWOT analysis of Jet Airways aims to examine the strengths and the weakness of Jet Airways. It also aims to investigate the opportunities the airline should explore and the threats it should keep an eye on. Strengths of Jet Airways Jet Airways is an international airline based at Mumbai in India. It is India’s largest domestic airline in the private sector (Jet Airways, 2018). While it had started full-fledged operations in 1995, the airline added international flights in its portfolio in 2004. Jet Airways […]

Big Six energy suppliers in the UK

By: M Rahman | Tags: Business Environment & Strategy

Six companies dominate the energy market in the UK, and they are often called the ‘Big Six’. The Big Six comprises of British Gas, EDF, SSE, npower, E.ON UK and ScottishPower. The Electricity Act 1989 opened the door to the world of privatisation of the energy industry and consequently, we saw the emergence of the Big Six companies in the market. Let us now explore a bit more about the Big Six energy suppliers in the UK. Big Six energy suppliers in the UK British Gas British Gas is the […]

SWOT analysis of Qatar Airways

By: M Rahman | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Qatar Airways The aim of this SWOT analysis of Qatar Airways is to examine the internal and the external environments of Qatar Airways. It aims to examine the strengths and the weaknesses of the airline. It also aims to examine the opportunities Qatar Airways should explore and the likely threats it should keep an eye on. Strengths of Qatar Airways Global presence Qatar Airways is one of the fastest-growing and youngest global airlines that serves all six continents. It flies to more than 150 destinations every day […]

SWOT analysis of Air India

By: M Rahman | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Air India The aim of this SWOT analysis of Air India is to examine the internal and the external environments of Air India. It aims to examine the strengths and the weaknesses of the airline. It also aims to examine the opportunities Air India should explore and the likely threats it should keep an eye on. Strengths of Air India Air India is one of the most extensive flight service providers in India. It is also the flag carrier airline of India. The hub of the airline […]

SWOT analysis of Etihad Airways

By: M Rahman | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Etihad Airways This concise SWOT analysis of Etihad Airways aims to examine the strengths and the weakness of Etihad Airways. It also aims to explore the opportunities for and the threats to the airline. Strengths of Etihad Airways Etihad Airways is the second largest airline of the United Arab Emirates (UAE). It was founded in 2003 by Royal (Emiri) Decree. It is the national airline of the UAE and is wholly owned by the Government of Abu Dhabi (Etihad Airways, 2018). Etihad has over 120 aircrafts which […]

How to make a difference in the world

By: M Rahman | Tags: Others

Many people think that it is virtually impossible for them to make a difference in the world. They think they are simply ordinary people, and perhaps don’t have what it takes to make a difference. They also believe that making a difference in the world is the job of great people only. Well, they are wrong. We all can make a difference in the world every day. And to do so, we do not need to carry out enormous tasks. Neither do we need thousands of pounds! How to make […]

Marketing mix of Walmart – Walmart Marketing mix

By: M Rahman | Tags: Marketing Essentials

This marketing mix of Walmart analyses 4Ps (Product, Price, Place, and Promotion) of Walmart and explains the company’s business & marketing strategies. Marketing mix of Walmart – Walmart Marketing mix Walmart products Walmart offers customers a wide range of products and its products are listed in different departments. The main departments in Walmart are Electronics & Office, Movies, Music & Books, Home, Furniture & Appliances, Home Improvement & Patio, Clothing, Shoes & Jewellery, Baby & Toddler, Toys & Video Games, Food, Household & Pets, Pharmacy, Health & Beauty, Sports, Fitness […]