How And What

PESTEL analysis of Mexico

By: M Rahman | Tags: Global Business Issues

PESTEL analysis of Mexico This detailed PESTEL analysis of Mexico aims to explore some of the political, economic, social, technological, environmental, and legal factors affecting Mexico today. Mexico is officially known as the United Mexican States and its capital is Mexico City. It is one of the most naturally beautiful countries in the world. Political factors affecting Mexico Mexico is a presidential democracy with the President being both the Head of State and Head of Government. The President is also the Supreme Commander of the Mexican Armed Forces who is […]

Social and cultural impacts of mass tourism on the host community

By: M Rahman | Tags: Tourist Resort Management

Social and cultural impacts of mass tourism on the host community This article aims to explore some of the social and cultural impacts of mass tourism on the host community. Mass tourism has been defined in different ways over the years with notable differences; however, one definition all researchers agree on is that mass tourism refers to a large number of tourists going to the same place simultaneously (BBC, 2019). This type of tourism was pioneered by Thomas Cook during the second half of the 19th century in the UK. […]

Different types of popular activities in beach resorts

By: M Rahman | Tags: Tourist Resort Management

Different types of popular activities in beach resorts This article aims to explore different types of popular activities in beach resorts. There are millions of big and small beaches in the world and indeed many resorts have been developed in and around those beaches. Certainly, beach resorts are very popular holiday destinations for millions of visitors every year. So, what do they do when they go there? Different types of popular activities in beach resorts Beach resorts are different in terms of size, location, and services provided. Therefore, the provision […]

Different types of resorts and their key features

By: M Rahman | Tags:

Different types of resorts and their key features This article aims to explore different types of resorts and their key features. The term ‘resort’ refers to ‘a place visited for holidays or recreation’ (Soanes, 2002, p.769). There are different types of resorts available for holiday makers to choose from; however, this article aims to explore the main four types i.e. ski, spa, beach, and golf resorts. Ski resorts and their key features A ski resort is a place where people can enjoy skiing, snowboarding, and other winter sports. They can […]

PESTEL analysis of the European Union (EU)

By: M Rahman | Tags: Global Business Issues

PESTEL analysis of the European Union (EU) This detailed PESTEL analysis of the European Union (EU) aims to explore some of the political, economic, social, technological, environmental, and legal factors affecting the European Union today. The European Union is the result of the European Economic Community (EEC), created in 1958. The EEC’s aim was to increase economic cooperation between six countries: Belgium, Germany, France, Italy, Luxembourg and the Netherlands. Political factors affecting the European Union (EU) The European Union is an economic and political union between 28 countries i.e. Austria, […]

Definition and nature of marketing

By: M Rahman | Tags:

Definition and nature of marketing This article ‘definition and nature of marketing’ aims to explore some of the definitions of marketing. It also aims to explore the nature of marketing. Certainly, there has been a lot of research in the field of marketing and a good number of marketing intellectuals and relevant organisations have attempted to define marketing. It is almost unanimously agreed that at its core, marketing is about understanding customers. Definition of marketing According to the Chartered Institute of Marketing (CIM) UK (2019), marketing is the management process […]

Advantages and disadvantages of sales promotion

By: M Rahman | Tags: Marketing Essentials

Advantages and disadvantages of sales promotion This article aims to explore some of the advantages and disadvantages of sales promotion. There is no doubt that companies use different types of sales promotion very often to increase sales and beat competition. However, like all other marketing techniques, sales promotion has its own disadvantages too. It may turn out to be too costly if done too much without careful planning. Definition of sales promotion According to the Institute of Sales Promotion UK as cited in BPP Learning Media (2010), sales promotion refers […]

Stakeholders of Tesco (An analysis of Tesco’s stakeholders)

By: M Rahman | Tags: Business Environment & Strategy

Stakeholders of Tesco (An analysis of Tesco’s stakeholders) This detailed analysis of the stakeholders of Tesco aims to examine both the internal and the external stakeholders of Tesco. It also aims to explore their influence on the company. Tesco is a British retailer headquartered in Welwyn Garden City, Hertfordshire, England. Its journey started in 1919 with its founder, Jack Cohen selling groceries from a stall in the East End of London. Internal stakeholders of Tesco The main internal stakeholders of Tesco are employees, managers, board and executive committee, and shareholders. […]

SWOT analysis of Toyota (Toyota SWOT)

By: M Rahman | Tags: Marketing Essentials

SWOT analysis of Toyota (Toyota SWOT) This detailed SWOT analysis of Toyota aims to provide readers with a comprehensive insight into the strengths and the weaknesses of Toyota Motor Corporation. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Toyota is a Japanese multinational automotive manufacturer which was founded on the 28th of August 1937. Strengths of Toyota Toyota is the largest automotive manufacturer in the world. Its global car market share for the year 2018 was 9.46% (Wagner, […]

Positive and negative impacts of tourism

By: M Rahman | Tags: Tourism Industry

Positive and negative impacts of tourism This article aims to explore some of the positive and negative impacts of tourism on the economy, infrastructure, culture, and environment of a country. Tourism is one of the fastest-growing industries in the world. Mostly developed nations used to benefit from tourism in the past; however, developing nations are now-a-days becoming popular destinations as well. Tourism creates employment opportunities for local people and contributes to the GDP of a country. However, mass tourism (when large numbers of tourists go to one place) has both […]