How And What

Big Six energy suppliers in the UK

By: M Rahman | Tags: Business Environment & Strategy

Six companies dominate the energy market in the UK, and they are often called the ‘Big Six’. The Big Six comprises of British Gas, EDF, SSE, npower, E.ON UK and ScottishPower. The Electricity Act 1989 opened the door to the world of privatisation of the energy industry and consequently, we saw the emergence of the Big Six companies in the market. Let us now explore a bit more about the Big Six energy suppliers in the UK. Big Six energy suppliers in the UK British Gas British Gas is the […]

SWOT analysis of Qatar Airways

By: M Rahman | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Qatar Airways The aim of this SWOT analysis of Qatar Airways is to examine the internal and the external environments of Qatar Airways. It aims to examine the strengths and the weaknesses of the airline. It also aims to examine the opportunities Qatar Airways should explore and the likely threats it should keep an eye on. Strengths of Qatar Airways Global presence Qatar Airways is one of the fastest-growing and youngest global airlines that serves all six continents. It flies to more than 150 destinations every day […]

SWOT analysis of Air India

By: M Rahman | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Air India The aim of this SWOT analysis of Air India is to examine the internal and the external environments of Air India. It aims to examine the strengths and the weaknesses of the airline. It also aims to examine the opportunities Air India should explore and the likely threats it should keep an eye on. Strengths of Air India Air India is one of the most extensive flight service providers in India. It is also the flag carrier airline of India. The hub of the airline […]

SWOT analysis of Etihad Airways

By: M Rahman | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Etihad Airways This concise SWOT analysis of Etihad Airways aims to examine the strengths and the weakness of Etihad Airways. It also aims to explore the opportunities for and the threats to the airline. Strengths of Etihad Airways Etihad Airways is the second largest airline of the United Arab Emirates (UAE). It was founded in 2003 by Royal (Emiri) Decree. It is the national airline of the UAE and is wholly owned by the Government of Abu Dhabi (Etihad Airways, 2018). Etihad has over 120 aircrafts which […]

How to make a difference in the world

By: M Rahman | Tags: Others

Many people think that it is virtually impossible for them to make a difference in the world. They think they are simply ordinary people, and perhaps don’t have what it takes to make a difference. They also believe that making a difference in the world is the job of great people only. Well, they are wrong. We all can make a difference in the world every day. And to do so, we do not need to carry out enormous tasks. Neither do we need thousands of pounds! How to make […]

Marketing mix of Walmart – Walmart Marketing mix

By: M Rahman | Tags: Marketing Essentials

This marketing mix of Walmart analyses 4Ps (Product, Price, Place, and Promotion) of Walmart and explains the company’s business & marketing strategies. Marketing mix of Walmart – Walmart Marketing mix Walmart products Walmart offers customers a wide range of products and its products are listed in different departments. The main departments in Walmart are Electronics & Office, Movies, Music & Books, Home, Furniture & Appliances, Home Improvement & Patio, Clothing, Shoes & Jewellery, Baby & Toddler, Toys & Video Games, Food, Household & Pets, Pharmacy, Health & Beauty, Sports, Fitness […]

SWOT analysis of Marks and Spencer (M&S)

By: M Rahman | Tags: Marketing Essentials

This concise SWOT analysis of Marks and Spencer (M&S) aims to explore the internal and the external factors that affect Marks and Spencer (M&S). We will look into the strengths and the weaknesses of the company. We will also look into the opportunities the company should explore and the threats it should keep an eye on. SWOT analysis of Marks and Spencer (M&S) As mentioned above, it is a brief analysis; however it addresses some of the key issues as follows: Strengths of Marks and Spencer (M&S) Market experience Marks […]

PESTEL analysis of China

By: M Rahman | Tags: Global Business Issues

This is a generic PESTEL analysis of China. As you know, China is an economic and political superpower. Over the years, it has implemented a number of significant programmes of change and made spectacular improvements in many fields. In terms of nominal GDP, it is the 2nd largest economy in the world. PESTEL analysis of China The aim of this article is to explore some of the political, economic, social, technological, environmental, and legal factors affecting China. Political factors affecting China China is one of the most powerful countries in […]

Advantages and disadvantages of interviews

By: M Rahman | Tags: Human Resource Management

Definition of Interview Hiring the right people for a business is a challenging task. Therefore, HR professionals often use a variety of techniques to attract and select the most suitable candidates. Interview is indeed one of those techniques. According to Soanes (2002) an interview is a spoken examination of an applicant for a job or college place. Advantages and disadvantages of interviews HR professionals use different types of interviews e.g. structured, semi-structured, and unstructured interviews. However, this article explores some of the advantages and disadvantages of interviews in general. Advantages […]

Pricing strategies in marketing

By: M Rahman | Tags: Marketing Essentials

Price is a very important element in the marketing mix. It is perhaps the most flexible element in the mix and companies use it to produce revenues and achieve other business objectives. The purpose of this article is to explore pricing strategies in marketing. Definition of price Price is the amount of money companies charge customers for their products or services. According to Kotler et al. (2009, p.574) ‘price is not just a number on tag. Price comes in many forms and performs many functions’. According to Lancaster & Reynolds […]