Product life cycle marketing strategies

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A product typically goes through a number of stages in its life cycle. Each stage offers opportunities as well as challenges, and therefore, you need to devise a range of marketing strategies to use in each stage of the product life cycle. This article aims to help you explore a variety of product life cycle marketing strategies. Stages in the product life cycle There are four stages in the product life cycle i.e. introduction, growth, maturity, and decline. According to Kotler et al. (2009) when a product is introduced into […]

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Marketing mix of Subway

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Traditional marketing mix consists of four elements i.e. product, price, place, and promotion. However, the mix has been extended to include three more elements i.e. process, people, and physical evidence. This article is about the marketing mix of Subway. Subway is a famous American fast food restaurant. It operates in 112 countries and has approximately 42,118 restaurants worldwide. It is the third largest fast food chain in the world. Marketing mix of Subway The discussion on the marketing mix of Subway focuses on the products, price, place, promotion, process, people, […]

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Emirates SWOT – a SWOT analysis of Emirates airline

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Emirates airline began its journey in 1985 with just two aircraft (Emirates, 2017). However, the airline grew enormously over the years, and it now has the world’s biggest fleets of Airbus A380s and Boeing 777s. Emirates is a globally renowned and influential airline with Dubai being its hub. However, the airline has some limitations as well. This article is about SWOT analysis of Emirates airline. It aims to explore the airline’s strengths, weakness, opportunities, and threats. SWOT analysis of Emirates airline As you may know, SWOT stands for strengths, weaknesses, […]

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Organic growth – definition and examples

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Definition of organic growth There are certainly many paths to business growth. Organic growth is one of them. It is the primary method of growth for many organisations for a number of reasons. Organic growth is achieved through the development of internal resources (BPP, 2010). It is a strategy which companies pursue by building on and developing their own capabilities. Many writers call organic growth an internal development. It involves expansion from within a business. Many companies use this method, particularly at the beginning of their business. For some organisations, […]

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Qualitative vs quantitative research

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There is no doubt that it is very important for you to understand the differences between qualitative research and quantitative research methods if you were to carry out a research project. While we can divide research methods  broadly into quantitative and qualitative methods, what method you should choose depends on your research philosophy, approach (e.g. deductive and inductive), and your research questions. Your own preference may also determine what method you select. This article is about qualitative vs quantitative research. It aims to identify the differences between qualitative research and […]

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Diversification-definition and types of diversification

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Ansoff growth matrix is a well-known strategic planning tool. The matrix identifies four potential growth strategies for businesses of any size, and these are market penetration, market development, product development, and diversification. This article focuses on diversification only. However, you will find our article ‘What is Ansoff growth matrix’ very useful to understand the matrix in detail. Definition of diversification Diversification ‘occurs when a company decides to make new products for new markets’ (BPP Learning Media, 2010, p.162). According to Johnson, Whittington & Scholes (2006) it is a strategy which […]

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Service – definition and characteristics of a service

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What is a service? You experience services here and there, don’t you?  You may already know that a service is intangible – something you experience, but can’t touch, see, taste or hear. Today’s world economy is increasingly characterised as a service economy. Many countries around the world have seen an increase in growth, share, and importance of service industries in their economies. So, the topic of service marketing has its own merits and needs detailed discussions. Characteristics of a service Services have four key characteristics i.e. intangibility, inseparability, perishability, and […]

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Marketing mix of McDonald’s – McDonald’s marketing mix

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  You may already know that marketing mix is a very important topic in marketing. The purpose of this article is therefore not to provide you with detailed information on what marketing mix is; rather to focus on the marketing mix of McDonald’s. However, if you have not read about marketing mix before, you should find our article  4Ps of marketing useful. Introduction to McDonald’s McDonald’s, a fast food restaurant, was founded in USA in 1940. It opened its first restaurant in the UK in 1974. There are over 1,200 […]

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Marketing mix of ASDA – ASDA marketing mix

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You may already know that marketing mix is a very important topic in marketing. Edmund McCarthy has identified four key elements of the marketing mix namely product, price, place and promotion. This is also known as the 4Ps of marketing. However, the extended marketing mix consists of 7Ps. This article focuses on the marketing mix of ASDA. Introduction to ASDA ASDA is the second largest supermarket in the UK. It has over 525 stores across the UK and has been part of the Wal-Mart family since 1999; however, the company’s […]

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Porter’s five forces analysis

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  Michal Porter’s five forces is an important strategic planning tool. It is a powerful tool that helps strategy analysts understand how competitive their industries are and their potential profitability. Porter has identified five competitive forces that shape every industry. This article explores each of Porter’s five forces. Who is Michael Porter? Michael Porter was born in 1947. He is one of the greatest thinkers on management and competitiveness. He is an American academic and is the author of 19 books and over 130 articles. Porter is the Bishop William […]

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