Marketing mix of Burger King (BK)

By: | Tags:

Marketing mix of Burger King (BK) This is a detailed analysis of the marketing mix of Burger King. It explores the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Environment) of Burger King and explains its business & marketing strategies. Burger King is an American fast food restaurant, headquartered in Florida. It was founded in 1953 as Insta-Burger King; however, renamed as Burger King in 1954. Marketing mix of Burger King (BK) Products of Burger King Burger King divides its menu into different categories i.e. flame-grilled burgers, crispy and […]

READ MORE

Stakeholders of Asda (An analysis of Asda’s stakeholders)

By: | Tags:

Stakeholders of Asda (An analysis of Asda’s stakeholders) This detailed analysis of the stakeholders of Asda aims to examine both the internal and the external stakeholders of Asda. It also aims to identify how Asda communicates with its stakeholders. Asda is one of the biggest supermarket retailers in the UK. It is headquartered in Leeds, West Yorkshire. Internal stakeholders of Asda The main internal stakeholders of Asda are the Executive Board, employees, managers, and shareholders. Asda is owned by the US retail giant Walmart. Its Executive Board consists of six […]

READ MORE

PESTEL analysis of Singapore

By: | Tags:

PESTEL analysis of Singapore This detailed PESTEL analysis of Singapore aims to explore some of the political, economic, social, technological, environmental, and legal factors that affect Singapore today. Singapore is a sovereign city state with a highly developed economy. It is officially known as the Republic of Singapore. Political factors affecting Singapore Singapore is a parliamentary democracy whereby the President is the head of state and the Prime Minister is the head of government. It is one of the most stable countries in south-east Asia. It is a member of […]

READ MORE

PESTEL analysis of Spain

By: | Tags:

PESTEL analysis of Spain This detailed PESTEL analysis of Spain aims to address some of the political, economic, social, technological, environmental, and legal factors that affect Spain today. Spain is officially known as the Kingdom of Spain. It was once a world power and maintained a vast empire until the 19th century. Political factors affecting Spain Spain is a parliamentary democratic country. It is also a constitutional monarchy. The hereditary monarch is the Head of State and the Prime Minister is the head of government. Spain consists of 17 autonomous […]

READ MORE

Difference between IQ and EQ

By: | Tags:

Difference between IQ and EQ This article aims to explore the main difference between IQ and EQ. IQ stands for Intelligence Quotient whereas EQ stands for Emotional Quotient. There has been extensive research on both concepts and the researchers have debated whether one is more important than the other. Surely IQ and EQ are two different things; however, they are not opposite to each other as some people may think. Definition of IQ IQ refers to a measure of someone’s intelligence found from special tests (Cambridge Dictionary, 2019). It is […]

READ MORE

PESTEL analysis of Malaysia

By: | Tags:

PESTEL analysis of Malaysia This detailed PESTEL analysis of Malaysia aims to address some of the political, economic, social, technological, environmental, and legal factors that affect Malaysia today. Malaysia is a powerful country and one of the most vibrant economies in Southeast Asia. Kuala Lumpur is the national capital, while Putrajaya is the seat of the federal government. Political factors affecting Malaysia Malaysia is a federal constitutional monarchy that comprises of 13 states and 3 federal territories. The elected monarch is the head of state while the Prime Minister is […]

READ MORE

SWOT analysis of Waitrose (Waitrose & Partners)

By: | Tags:

SWOT analysis of Waitrose This detailed SWOT analysis of Waitrose examines the strengths and the weaknesses of Waitrose & Partners. It also examines the opportunities and the threats facing the company. Waitrose & Partners, simply called ‘Waitrose’, is a British retailer of groceries, headquartered in Bracknell, Berkshire, England. It was founded by Wallace Waite, Arthur Rose and David Taylor in 1904. John Lewis Partnership is the parent company of Waitrose. SWOT analysis of Waitrose Strengths of Waitrose Waitrose has been in the market since 1904; hence a great market experience. […]

READ MORE

PESTEL analysis of the United Arab Emirates (UAE)

By: | Tags:

PESTEL analysis of the United Arab Emirates (UAE)  This detailed PESTEL analysis of the United Arab Emirates (UAE) aims to explore some of the political, economic, social, technological, environmental, and legal factors affecting the United Arab Emirates today. The United Arab Emirates, often simply called Emirates, is a powerful country in the Middle East. It has been making tremendous progress in many fields since its full independence in 1971. Political factors affecting the United Arab Emirates (UAE) The United Arab Emirates is a constitutional federation. It consists of seven emirates […]

READ MORE

Current skills shortages in the hospitality industry

By: | Tags:

Current skills shortages in the hospitality industry The article aims to investigate some of the current skills shortages in the hospitality industry, particularly in the UK and the USA. There is no doubt that the skills shortage in the hospitality industry is not new news to industry veterans. Many surveys have been conducted and many industry experts have been writing about it over the years; however, any significant progress to turn things around is yet to be evidenced adequately. And it is not the USA and the UK only, but […]

READ MORE

PESTEL analysis of Mexico

By: | Tags:

PESTEL analysis of Mexico This detailed PESTEL analysis of Mexico aims to explore some of the political, economic, social, technological, environmental, and legal factors affecting Mexico today. Mexico is officially known as the United Mexican States and its capital is Mexico City. It is one of the most naturally beautiful countries in the world. Political factors affecting Mexico Mexico is a presidential democracy with the President being both the Head of State and Head of Government. The President is also the Supreme Commander of the Mexican Armed Forces who is […]

READ MORE