Advantages and disadvantages of trade fairs

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Advantages and disadvantages of trade fairs This article aims to identify and explain some of the advantages and disadvantages of trade fairs. A trade fair is an exhibition where manufacturers show their products to other people in industry and try to get business (Harper Collins Publishers, n.d.). Trade fairs are organised so that companies in a particular industry can display their products and services to the potential buyers, study activities of competitors, and explore current market trends and opportunities. A trade fair is also known as trade show, exhibition, or […]

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Advantages and disadvantages of online learning

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Advantages and disadvantages of online learning This article aims to identify and explain some of the advantages and disadvantages of online learning. There is no doubt that people learn in many different ways and they may have different learning needs due to the circumstances they are in. Some people may have enough time to go universities, while some others may not have at all. So, should they be out of learning? Certainly not! The Internet has revolutionised many industries, and education is not an exception in this regard. Online learning […]

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PESTEL analysis of Brazil

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PESTEL analysis of Brazil This detailed PESTEL analysis of Brazil aims to explore some of the political, economic, social, technological, environmental, and legal factors affecting Brazil today. Brazil is the fifth largest country in the world by area. It is officially known as the Federative Republic of Brazil. Political factors affecting Brazil Brazil is the most powerful country in South America. It is also considered a middle-power that has moderate influence in international affairs. Being one of the largest democracies in the world has offered Brazil huge potentials in many […]

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PESTEL analysis of Russia

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PESTEL analysis of Russia This detailed PESTEL analysis of Russia aims to explore some of the political, economic, social, technological, environmental, and legal factors affecting Russia today. Russia is a superpower and rival to the United States in global politics. It is officially known as the Russian Federation. Political factors affecting Russia The dissolution of the Soviet Union eventually resulted in 15 independent sates i.e. Russia, Ukraine, Belarus, Kazakhstan, Uzbekistan, Armenia, Azerbaijan, Georgia, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan, Estonia, Latvia, and Lithuania with Russia continuing to be the official successor state […]

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PESTEL analysis of Germany

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PESTEL analysis of Germany This PESTEL analysis of Germany aims to address some of the political, economic, social, technological, environmental, and legal factors that affect Germany today. Germany is a country in Central and Western Europe. It is the most powerful country in the European Union and plays a considerable role in global economy and politics. Political environment in Germany Germany is a federal, parliamentary, and representative democratic republic. While the President is the head of state of Germany, the Chancellor is the head of government and exercises executive authority […]

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Marketing mix of Facebook

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Marketing mix of Facebook This is a detailed analysis of the marketing mix of Facebook. It analyses 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence) of Facebook and explains the company’s business & marketing strategies. Facebook is a California-based online social media and social networking service company. It was launched on February 4, 2004. Products of Facebook It goes without saying that Facebook is in service industry, and as a service it is a brand name itself. The mission of the company is to ‘give people the power […]

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SWOT analysis of Sports Direct

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SWOT analysis of Sports Direct This is a detailed SWOT analysis of Sports Direct. It aims to analyse the strengths and the weaknesses of Sports Direct. It also aims to explore the opportunities and the threats facing the company. Sports Direct International Plc is the UK’s largest sporting goods retailer. It was founded in 1982 by Mike Ashley in Maidenhead, England. Strengths of Sports Direct Sports Direct operates in over 20 countries and as of March 2019, has 757 stores in the UK and abroad. It operates throughout the UK, […]

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SWOT analysis of Primark

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SWOT analysis of Primark This is a detailed SWOT analysis of Primark. It aims to analyse the strengths and the weaknesses of Primark. It also aims to explore the opportunities and the threats facing the company. Primark is an Irish fast fashion retailer headquartered in Dublin, Ireland. It was founded in 1967 in Dublin under the name ‘Penneys’ by Arthur Ryan on behalf of the Weston family. Associated British Foods (ABF) is the parent company of Primark. Strengths of Primark Primark has grown quite rapidly over the years and success […]

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Competitors of Tesco

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Competitors of Tesco This article aims to explore the main competitors of Tesco. Tesco is a British multinational retailer headquartered in Hertfordshire, England. It was founded by Jack Cohen 1919. It serves millions of customers every week in its stores and online. Approximately 440,000 people work in Tesco. Tesco is the leader in the food and grocery market in the UK. As of March 2019, it has over 3,400 stores that employ 300,000 people in the UK. Tesco employs 13,000 people in Ireland where it has 151 stores. It also […]

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SWOT analysis of HSBC

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SWOT analysis of HSBC This is a detailed SWOT analysis of HSBC. It aims to analyse the strengths and the weaknesses of HSBC. It also aims to explore the opportunities and the threats facing the bank. HSBC is one of the largest banking and financial services organisations in the world. Strengths of HSBC It goes without saying that the HSBC brand is recognised worldwide. HSBC operates in 66 countries and territories. The four global businesses the bank has are Retail Banking and Wealth Management, Commercial Banking, Global Banking and Markets, […]

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