Brand identity and brand image

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Brand identity and brand image The aim of this article is to identify the key differences between brand identity and brand image. Many people use the terms brand identity and brand image interchangeably and often do not consider the differences between the two. However, these two terms are quite different even though they build on one another. What is a brand? According to Kotler et al. (2009) a brand is a name that is given to a particular product or service or range of products and services. It basically exists […]

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SWOT analysis of Nestle

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SWOT analysis of Nestle This article is about a detailed SWOT analysis of Nestle. It examines the strengths and the weaknesses of Nestlé. It also explores the opportunities and the threats facing the company. Nestlé is a Swiss transnational food and beverage company headquartered in Vevey, Switzerland. The company started its journey more than 150 years ago. Strengths of Nestle Nestlé is the world’s largest food and beverage company. It operates in 191 countries around the world.  As of January 2019, it has 2000 brands consisting of both global and local […]

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SWOT analysis of Netflix

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SWOT analysis of Netflix This article is about a detailed SWOT analysis of Netflix. It examines the strengths and the weaknesses of Netflix. It also explores the opportunities and the threats facing the company. Netflix, Inc. is the world’s leading Internet entertainment service. It is an American company, headquartered in California. It was founded by Reed Hastings and Marc Randolph in 1997. Strengths of Netflix The Netflix subscribers can watch TV shows and movies instantly with a streaming-only plan. Undoubtedly, Netflix is a global name for online streaming content. It […]

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SWOT analysis of Morrisons

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SWOT analysis of Morrisons This article is about a detailed SWOT analysis of Morrisons. It examines the strengths and the weaknesses of Morrisons. It also examines the opportunities and the threats facing the company. Morrisons is a British born and value-led grocer headquartered at Bradford in England. Strengths of Morrisons Morrisons is the 4th largest supermarket in the UK. It has 10.3% market share of the UK grocery industry (Kantar Worldpanel, 2018). It is very well-known for its offering of good quality products at low prices. Being a food specialist […]

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SWOT analysis of Google

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SWOT analysis of Google This article is about a detailed SWOT analysis of Google. It examines the strengths and the weaknesses of Google. It also examines the opportunities and the threats facing the company. Google is an American multinational company. It was founded by Larry Page and Sergey Brin in 1998. Strengths of Google Google is No. 1 search engine in the world. As of July 2018, it has 86.28% of the global market share of the internet search engines (Statista, 2018). It is far ahead of its nearest competitors […]

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Marketing mix of PepsiCo

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Marketing mix of PepsiCo This is a detailed analysis of the marketing mix of PepsiCo. It analyses 4Ps (Product, Price, Place, and Promotion) of PepsiCo and explains the company’s business & marketing strategies. PepsiCo is a multinational food, snack, and beverage corporation headquartered at New York in the United States. PepsiCo products PepsiCo offers customers a wide range of products. Its products are available around the world. Its portfolio includes 22 brands and these brands come under four broad categories i.e. global brands, good-for-you brands, fun-for-you brands, and better-for-you brands […]

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What is productivity?

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What is productivity? Productivity refers to the rate of output per worker or per machine in a factory (Bateman & McAdam, 2006). It describes a variety of measures of efficiency of production. In a simpler language, productivity refers to the amount of work produced either per worker or per hour worked. There are different kinds of productivity e.g. labour productivity, multi-factor productivity, and capital productivity. In a time of intense competition, organisations need to be highly productive in everything they do. In fact, productivity is a crucial factor not only […]

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Opportunity cost: definition and meaning

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There is no doubt that resources are limited. This scarcity of resources often makes the lives of decision makers very difficult. Therefore, economists focus on the optimal use of scare resources. Whenever there is scarcity, you need to make a choice. If you have £10, you can perhaps spend it on buying an economic textbook, or enjoying a meal in a restaurant. You cannot do both! Definition of opportunity cost Opportunity cost is one of the most fundamental ideas in economics. It refers to ‘the cost of a scarce factor […]

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Types of economy (economic systems)

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Economists recognize different types of economy (economic systems) and classify them in a number of ways. According to  Hill (2012, p.52), there are ‘three broad types of economic systems – a market economy, a command economy, and a mixed economy’. However, in addition to these three systems, there is also another system called traditional economic system. Let’s now explore what these economic systems are. Types of economy (economic systems) Traditional economy Traditional economies are the most basic type of economy. In a traditional economy, tradition (customs, belief etc.) determines the […]

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PESTEL analysis of South Africa

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PESTEL analysis of South Africa This PESTEL analysis of South Africa aims to address some of the political, economic, social, technological, environmental, and legal factors that affect South Africa today. South Africa is one of the most powerful countries in Africa and plays a considerable role in global economy and politics. Political environment in South Africa South Africa is a parliamentary republic with the president being both the head of state and the head of government. The president appoints a Deputy President and Ministers to form the Cabinet to administer […]

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