PESTEL analysis of India

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As you may know that PESTEL analysis is usually conducted in the context of a particular industry/company; however, you can also carry it out on a country. When conducted on a country, the analysis becomes generic. This article is about a brief and generic PESTEL analysis of India. It should be useful for anyone currently running or wishing to set up business operations in India. Students also should find the article useful. PESTEL analysis of India This PESTEL analysis of India aims to address some of the political, economic, social, […]

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SWOT analysis of Walmart

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This is a brief SWOT analysis of Walmart. It aims to examine the strengths and the weaknesses of Walmart. It also aims to explore some of the opportunities and the threats facing the company. Walmart Inc. is a multinational retailer, headquartered at Arkansas in the USA. SWOT analysis of Walmart As mentioned above, this is a brief SWOT analysis of Walmart. However, it addresses some of the key issues as follows: Strengths Walmart is the largest retailer in the world. It operates in 28 countries under 59 different names and […]

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Top 10 coffee producing countries in the world

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According to the International Coffee Organisation (2017) the total world coffee production in 2016/17 was about 157.69 million bags (each bag contains 60-kg). It is interesting that almost one third of this production takes place in Brazil. Although there are a number of countries which have made their name and fame in coffee production, they are no way close to Brazil! The aim of this article is to explore the top 10 coffee producing countries in the world. On this note, we have produced the following list by extracting data […]

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SWOT analysis of British Airways

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  This article is about a brief SWOT analysis of British airways (BA). It aims to explore the strengths and the weaknesses of BA. It also aims to examine the opportunities and the threats facing the airline. SWOT analysis of British Airways As mentioned above, it is a brief SWOT analysis of British Airways. However, it addresses some of the key issues as follows: Strengths British Airways is one of the top airlines in the world. It is in fact the largest airline in the UK in terms of fleet […]

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SWOT analysis of Starbucks

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This article is about a brief SWOT analysis of Starbucks. It addresses the strengths and the weaknesses of Starbucks. It also addresses the opportunities and the threats facing the company. SWOT analysis of Starbucks As mentioned above, it is a brief SWOT analysis of Starbucks. However, it addresses the key issues as follows: Strengths Starbucks is an American coffeehouse chain. It was founded in Seattle in 1971 and currently operates in 70 countries with more than 24,000 stores. It has been in business in the UK since 1998 (Starbucks Corporation, […]

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SWOT analysis of Aldi

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This article is about a brief SWOT analysis of Aldi. It examines the strengths and the weaknesses of Aldi. It also examines the opportunities and the threats facing the company. Strengths (in the SWOT analysis of Aldi) Aldi is a leading discount supermarket chain. It has operations in many European countries, China, and the USA. It was founded in Germany in 1946 by two brothers Karl and Theo Albrecht. The first Aldi store in the UK was opened in 1990. Aldi has over 700 stores in the UK and employs […]

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Marketing mix of Lidl

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This article is on the marketing mix of Lidl. It aims to examines 4Ps i.e. product, price, place, promotion strategies of Lidl. If you are interested to learn about marketing mix in general, please read 4Ps of Marketing and Marketing mix – the additional elements. Marketing mix of Lidl (4Ps of Lidl) We have conducted a quick and mini marketing mix of Lidl as follows: Products (in the marketing mix of Lidl) Lidl offers fresh fruit & vegetable, meat, fish, bakery, frozen food, health and beauty products, cleaning and household […]

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SWOT analysis of Lidl

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This article is about a brief SWOT analysis of Lidl. It examines strengths and weaknesses of Lidl. It also examines the opportunities and the threats facing the company. If you are interested to learn about SWOT analysis in general, please read SWOT analysis – how to use SWOT analysis. SWOT analysis of Lidl We have conducted a quick and mini SWOT analysis of Lidl as follows: Strengths (in the SWOT analysis of Lidl) Lidl is a German grocer. It was founded in 1973. It is now one of the leading […]

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Marketing mix of Emirates airline

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This article is on the marketing mix of Emirates airline. It examines the 7Ps i.e. product, price, place, promotion, people, process, and physical evidence of Emirates. If you would like to learn about marketing mix in general, please read our articles 4Ps of marketing and Marketing mix – The additional elements. Let’s now look at the marketing mix of Emirates airline. Products in the marketing mix of Emirates airline Emirates airline flies the world’s biggest fleets of Airbus A380s and Boeing 777s (Emirates, 2017). It offers customers three very good […]

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Marketing mix of Apple

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This article is on the marketing mix of Apple. It aims to examine the 4Ps of marketing mix in relations to Apple Inc. If you would like to know about marketing mix in general, please read our articles 4Ps of marketing and Marketing mix – additional elements.  Marketing mix of Apple 4Ps stand for product, price, place, and promotion. Let’s now look at how Apple applies these elements in its operations. Products in the marketing mix of Apple Apple has a number of excellent products in its portfolio. MacBook, MacBook […]

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