Service – definition and characteristics of a service

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What is a service? You experience services here and there, don’t you?  You may already know that a service is intangible – something you experience, but can’t touch, see, taste or hear. Today’s world economy is increasingly characterised as a service economy. Many countries around the world have seen an increase in growth, share, and importance of service industries in their economies. So, the topic of service marketing has its own merits and needs detailed discussions. Characteristics of a service Services have four key characteristics i.e. intangibility, inseparability, perishability, and […]

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Marketing mix of McDonald’s – McDonald’s marketing mix

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  You may already know that marketing mix is a very important topic in marketing. The purpose of this article is therefore not to provide you with detailed information on what marketing mix is; rather to focus on the marketing mix of McDonald’s. However, if you have not read about marketing mix before, you should find our article  4Ps of marketing useful. Introduction to McDonald’s McDonald’s, a fast food restaurant, was founded in USA in 1940. It opened its first restaurant in the UK in 1974. There are over 1,200 […]

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Marketing mix of ASDA – ASDA marketing mix

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You may already know that marketing mix is a very important topic in marketing. Edmund McCarthy has identified four key elements of the marketing mix namely product, price, place and promotion. This is also known as the 4Ps of marketing. However, the extended marketing mix consists of 7Ps. This article focuses on the marketing mix of ASDA. Introduction to ASDA ASDA is the second largest supermarket in the UK. It has over 525 stores across the UK and has been part of the Wal-Mart family since 1999; however, the company’s […]

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Porter’s five forces analysis

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  Michal Porter’s five forces is an important strategic planning tool. It is a powerful tool that helps strategy analysts understand how competitive their industries are and their potential profitability. Porter has identified five competitive forces that shape every industry. This article explores each of Porter’s five forces. Who is Michael Porter? Michael Porter was born in 1947. He is one of the greatest thinkers on management and competitiveness. He is an American academic and is the author of 19 books and over 130 articles. Porter is the Bishop William […]

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Stakeholders in tourism development

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Definition of stakeholder A stakeholder is a person, group, or organization that can affect or be affected an organisation. According to Johnson, Scholes & Whittington (2006) stakeholders refer to individuals or groups who depend on the organisation to fulfil their own goals and on whom, in turn, the organisation depends. Stakeholders in tourism development Participation of stakeholders in the decision-making process is very important for sustainable tourism development. According to UNWTO (2005) there are a number of stakeholders who may impact directly or indirectly on tourism planning and development. They […]

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Organisation – definition and features

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What is an organisation? An organisation is a group of people working together in a systematic way to achieve a set of objectives. According to Needham et.al (1995) an organisation is a system, having an established structure and conscious planning, in which people work and deal with one another in a coordinated and cooperative manner for the accomplishment of recognised goals. According to Buchanan and Huczynski (1985) organisations are social arrangements for the controlled performance of collective goals. Organisational features While many writers have attempted to define the term ‘organisation’ […]

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Marketing mix of Tesco – Tesco marketing mix

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What is marketing mix? The marketing mix is one of the most widely discussed marketing topics. A number of elements together constitute a marketing mix, however, Edmund McCarthy has identified the four key elements of the mix namely product, price, place and promotion. The marketing mix actually is the set of actions that companies develop and implement in order to promote their products and services to the target audience. This article focuses on the marketing mix of Tesco. Introduction to Tesco Tesco is a leading retailer in the world. Approximately […]

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Who are line managers? Role of line managers

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Who are line managers? Line managers play an important role in organisations. They are those managers to whom individuals or teams directly report and who have responsibility to a higher level of management for those individuals or teams (University of Southampton, 2014). They have responsibility for directly managing individual employees or teams. In turn, they report to a higher level of management on the performance and well-being of the employees or teams they manage (CIPD, 2014).  They are also sometimes called ‘front-line managers’. Role of line managers Line managers carry […]

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Impact of tourism

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Tourism is one of the fastest-growing industries in the world. It contributed a total of 9.8% to the world GDP ($7.2 trillion) in 2015 (World Travel and Tourism Council, 2017). However, its impact is not always positive. Tourism sometimes impacts on environment and social fabrics negatively. This article focuses on the economic, social and environmental impact of tourism. Economic impact of tourism Historically, developed countries were reaping economic harvests of tourism. However, a number of developing nations came forward and started catering for tourist needs. Thailand, Uganda, India, Maldives, Iran, […]

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8 Important Business Communication Skills

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Communication is part and parcel of life. We all communicate in different contexts everyday. However, there were perhaps situations in the past where you felt that your communication created nothing but blank looks and awkward silences. And you wondered what went wrong. While an evaluation should provide an answer to this concern, note that there are some specific business communication skills necessary for successful communication. This article focuses on 8 communication skills you should master. Listening skills You must have the ability to stop and listen to the views of […]

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