How And What

Google AdSense Auto Ads: an Introduction

By: Marjana Chowdhury | Tags: Internet Marketing

What are Google AdSense Auto ads? You may have heard that Google has introduced new AdSense ad formats called Auto ads. Auto ads are in fact a family of ad formats that offer a simple and innovative way for publishers to monetise their content (Google, 2018). Google understands that developing content is a time-consuming job, and sometimes publishers spend more time on content development than monetisation. Therefore, Google has introduced Auto ads so that publishers do not need to worry about ads any more as Google will take care of […]

Decision-making – definition and types of decision-making

By: Marjana Chowdhury | Tags: Consumer Behaviour

Decision-making is a very important part in life. It is also a part and parcel of the business world. We make a variety of decisions every day; so do managers and business owners to run their businesses. Managers make decisions in the best interest of their organisations. So, what is decision-making? What does it mean? Let’s explore it then. Definition of decision-making Let’s first focus on the term ‘decision’. It usually means making a choice between two or more alternatives. Business writers regard decision-making as a process. According to Holt […]

Waterfall model – definition, advantages and disadvantages

By: Marjana Chowdhury | Tags: Computing & IT

Definition of the waterfall model The waterfall model is a popular design approach to software development. In this approach of software development, “rather than jumping in and immediately developing a product, the waterfall model suggest that software engineers work in a series of stages” (Lethbridge and Laganière, 2005, pg 429). It is in fact a linear approach in which the phases outlined in the above figure is followed sequentially. Developers first capture and develop their client’s requirements; once this has been completed, a design is outlined and then programming beings, […]

Operating System – functions of Operating System

By: Marjana Chowdhury | Tags: Computing & IT, Internet Marketing

A computer is constructed of several different software and hardware components: processors, memory, peripherals, software applications and various other input and output devices. Understanding and managing each component before use can be extremely difficult for both programmers and end users. It is the job of the Operating System to provide a systematic and controlled allocation of the computer’s processors, main memory, disk drives, and peripherals and to establish a user interface. What is an Operating System (OS)? “An OS is a program that controls the execution of application programs and […]