PESTEL analysis of ASDA

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Last updated: January 2017 What is PESTEL analysis? PESTEL analysis is a very important framework for strategic planning. It is used by strategic planners to analyse the macro-environmental factors that affect a business. PESTEL stands for Political, Economic, Social, Technological, Environment, and Legal. The article ‘PESTEL analysis and its application’ provides more information on how to apply PESTEL analysis in a given context. PESTEL analysis of ASDA The following is a PESTEL analysis of ASDA in the context of the UK: Political National, international and EU regulations and directives affecting […]

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PESTEL analysis and its application

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Last updated: December 2016 What is PESTEL analysis? When a company decides to enter a new market, a PESTEL analysis of the market is indeed needed to determine the right strategy to enter. PESTEL is an extended version of ETPS model which was developed by Harvard professor Francis Aguilar. ETPS was published in Francis’ book ‘Scanning the Business Environment’ in 1967. PESTEL stands for Political, Economic, Social, Technological, Environmental, and Legal. Application of PESTEL analysis PESTEL requires a deep understanding of the macro-environment in which a business operates. Factors those […]

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SWOT analysis of ASDA

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Last updated: December 2016 Organisations use a variety of analytical tools to determine their business strategies (Hitt et.al., 2007). One of the most popular such tools is SWOT. SWOT stands for strengths, weaknesses, opportunities and threats. It helps an organisation contrast its ‘strengths’ and ‘weaknesses’ with the ‘opportunities’ and ‘threats’ in the market or external environment. SWOT deals with both external and internal environments of a business. Success and sustainability of an organisation depends on its ability to audit external environment where it operates (Kotler and Armstrong, 2009).  External environment […]

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What is critical reflection and learning?

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Last updated: November 2016 All of us use reflection in everyday life to comprehend our experiences and/or practices to internalise the learning gathered from those events. In general, to reflect means to think about or reconsider something after the event took place. Such act of ‘looking back’ results in insight and learning. However for higher level of learning and education mere reflection is not enough and researchers like Mezirow (1990) suggested that ‘critical reflection’ is needed for transformative learning. Critical reflection has been described by Mezirow (1990) as follows: “… […]

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