PESTEL analysis and its application

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Last updated: December 2016 What is PESTEL analysis? When a company decides to enter a new market, a PESTEL analysis of the market is indeed needed to determine the right strategy to enter. PESTEL is an extended version of ETPS model which was developed by Harvard professor Francis Aguilar. ETPS was published in Francis’ book ‘Scanning the Business Environment’ in 1967. PESTEL stands for Political, Economic, Social, Technological, Environmental, and Legal. Application of PESTEL analysis PESTEL requires a deep understanding of the macro-environment in which a business operates. Factors those […]

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SWOT analysis of ASDA

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Last updated: December 2016 Organisations use a variety of analytical tools to determine their business strategies (Hitt et.al., 2007). One of the most popular such tools is SWOT. SWOT stands for strengths, weaknesses, opportunities and threats. SWOT deals with both external and internal environments of a business. Success and sustainability of an organisation depends on its ability to audit external environment where it operates (Kotler and Armstrong, 2009).  External environment also indicates the opportunities and threats for a business. However, strengths and weaknesses of an organisation are internal aspects. SWOT […]

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What is critical reflection and learning?

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Last updated: November 2016 All of us use reflection in everyday life to comprehend our experiences and/or practices to internalise the learning gathered from those events. In general, to reflect means to think about or reconsider something after the event took place. Such act of ‘looking back’ results in insight and learning. However for higher level of learning and education mere reflection is not enough and researchers like Mezirow (1990) suggested that ‘critical reflection’ is needed for transformative learning. Critical reflection has been described by Mezirow (1990) as follows: “… […]

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