Hospitality marketing – definition and importance

By: | Tags:

Definition of hospitality marketing Before we talk about what hospitality marketing is, let’s focus on what marketing as a concept means in general. According to the American Marketing Association (2013) marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The main theme emerges from this definition is that marketing is about understanding and addressing customers’ needs and desires which not only benefits customers but also the society at large. Hospitality marketing is about […]

READ MORE

Tourism marketing – definition and importance

By: | Tags:

You go on holidays every now and then, don’t you? I am sure you do. I am curious about what impacts on your selection of a destination. Perhaps, someone told you about it. Perhaps, you have seen adverts on different types of media. You might know many organisations and individuals who promote destinations and attractions within through advertising or other forms of tourism marketing. So, let’s have a brief discussion on tourism marketing. Definition of tourism marketing According to the Chartered Institute of Marketing (2003), a leading authority of marketing […]

READ MORE

How to evaluate website content

By: | Tags:

Do you sometimes carry out research online for academic purposes? If so, how do you know the information available online is reliable? The Internet often contains information which are untested. Therefore, you should evaluate online content before using them for study purposes. How to evaluate website content According to The University of Edinburgh (2017) there are a number of criteria you need to consider before using information for your assignments. Audience, authority, accuracy, objectivity, currency, and the URL are the main criteria. You need to ask a number of questions concerning […]

READ MORE

Enclave tourism – definition and characteristics

By: | Tags:

Enclave tourism has recently become an important topic of discussion and drawn a lot of interests from students, teachers, and tourists alike. A number of writers have attempted to define it and come up with some interesting ideas. This article focuses on what enclave tourism is and some of its characteristics. What is enclave tourism? While the term ‘enclave’ refers to a small territory surrounded by a larger territory whose inhabitants are of a different culture or nationality (Soanes, 2002), the concept of enclave tourism suggests development of all inclusive […]

READ MORE

Advantages and disadvantages of strategic planning

By: | Tags:

What is strategic planning? Strategic planning is very important as it charts the direction of an organisation. Organisations often engage in strategic planning in order to develop, implement and evaluate their strategies. Strategic planning refers to the decision-making and planning process that guides the long-term direction of an organisation (Plunkett & Attner, 1994). However, there are some advantages and disadvantages of strategic planning that we need to be aware of. This article will address some of them. Advantages and disadvantages of strategic planning While strategic planning has a number of […]

READ MORE

How to become a teacher in the UK?

By: | Tags:

It goes without saying that teaching is a challenging yet a rewarding profession. Good teaching can transform the lives of many; therefore it is important that teachers are very suitably trained and qualified. When it comes to taking teaching as a profession, you must decide on the level of teaching you would like to engage in. In fact, there are different levels in education e.g. primary, secondary, further and higher education.  British universities, colleges, and training providers offer a variety of qualifications that suit the needs of teaching at different […]

READ MORE

An overview of tourism planning

By: | Tags:

What is tourism planning? Planning is an important part of management process. It is a process of selection from among alternative courses of action. It plays a very vital role in tourism development. According to Hall (2008) tourism planning can be described as a process of orderly thought which, by anticipating change, enables the future development of tourism to progress in a systematic way so that the benefits of tourism outweigh the costs by an acceptable margin. Why tourism planning? While tourism can benefit a country, it can damage it […]

READ MORE

An introduction to the tourism industry in the UK

By: | Tags:

Tourism industry Tourism is one of the most rapidly growing and exciting industries in the UK. It contributed £127.4 billion to the UK GDP in 2015 (Tourism Alliance, 2016). The UK is forecast to have a tourism industry worth over £257 billion by 2025 (Visit Britain, 2017). The global economic contribution of the industry was almost $7.6 trillion in 2014 (Statista, n.d.). Structure of the tourism industry Tourism is a dynamic industry in the UK. It consists of a number of organisations both national and international. Tourism is a devolved matter; […]

READ MORE

Business functions

By: | Tags:

What is a business function? While a business (also known as enterprise or firm) is an organization engaged in the trade of goods, services, or both to consumers (Sheffrin, 2003), a business function is a description of work which is carried out routinely in order to achieve the aims and objectives of a business unit. There are a number of business functions an organisation carries out e.g. Human Resource Management, Marketing, IT, Research and Development, Operations, Finance and Accounting etc. This article focuses on some of the typical business functions […]

READ MORE

McDonald’s SWOT – a SWOT analysis of McDonald’s

By: | Tags:

McDonald’s SWOT – a SWOT analysis of McDonald’s McDonald’s, a fast food restaurant, was founded in USA in 1940. It opened its first restaurant in the UK in 1974. There are 1,200 McDonald’s restaurants across the UK and Northern Ireland which employ approximately 85,000 people. There are over 34,000 restaurants worldwide which serve approximately 69 million people a day. McDonald’s has approximately 1.9 million employees who work on both full-time and part-time basis (McDonald’s, 2015). The restaurant has its own strengths and weaknesses. The discussion that follows includes a SWOT […]

READ MORE