PESTEL analysis of the USA

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The United States of America (USA) is commonly known as the United States (U.S.). It is an economic and political superpower. In terms of nominal GDP, it is the largest economy in the world. The USA contributed immensely to the founding and development of institutions such as the United Nations, World Bank, and international Monetary Fund. It is a highly developed country with a great reputation for its infrastructural and technological brilliance. PESTEL analysis of the USA This PESTEL analysis of the USA aims to address some of the political, […]

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Performance appraisal – objectives and process

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What is performance appraisal? ‘Performance appraisal is the process whereby an individual’s performance is reviewed against previously agreed goals, and whereby new goals are agreed which will develop the individual and improve performance over the forthcoming review period’ (BPP Learning Media, 2010, p.166). It is a process which you can apply as a manager (and/or with performance appraisal responsibility) to carry out a systematic evaluation of the performance of your employees. Objectives of performance appraisal You may ask why organisations should carry out performance appraisals. Well, there are certainly many […]

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How to become airline cabin crew

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Have you ever considered working as airline cabin crew? Many people perceive the job of cabin crew being glamorous and easy; however, like all other professions, being a flight attendant has its own challenges. Well, putting the challenges aside, this article focuses on how to become airline cabin crew. How to become airline cabin crew Different airlines have different requirements for air cabin crew. While some airlines require cabin crew to have previous face to face customer service experience, many others don’t. However, there are some usual requirements you need […]

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SWOT analysis of Coca-Cola

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Coca-Cola is the world’s largest beverage company. It is a name which is present virtually everywhere. I am sure you have seen Coke in households, shops, airlines, hotels, restaurants, offices, and many other places. Coca-Cola has its presence in more than 200 countries (Coca-Cola, 2017). This article focuses on SWOT analysis of Coca cola. However, if you would like to know more about SWOT analysis in general, you should find our article ‘SWOT analysis – how to use SWOT analysis’ useful. SWOT analysis of Coca-Cola SWOT stands for strengths, weaknesses, […]

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Factors affecting tourism demand

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  Definition of tourism demand Tourism demand refers to the total number of people who travel or wish to travel, and use tourist facilities and services at places away from their places of work or residence (Cooper et al. 1993). For a better understanding of tourism demand, it is useful to differentiate between the demand for travel to a destination and the demand for particular tourism related products or services within the destination e.g. hotel rooms, restaurant meals, tours etc. Factors affecting tourism demand Tourists are of many different types. […]

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Strategic alliance – definition and types of strategic alliance

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Definition of strategic alliance A strategic alliance is a very useful market entry strategy. It can surely help a company expand into a new market and/or develop an advantage over its competitors. According to Johnson, Scholes, & Whittington (2006), a strategic alliance is where two or more organisations share resources and activities to pursue a strategy. According to Hitt, Ireland, & Hoskisson (2008) it is a partnership between firms whereby resources, capabilities, and core competences are combined to pursue mutual interests. Types of strategic alliance Companies can choose from a […]

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Hospitality marketing – definition and importance

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Definition of hospitality marketing Before we talk about what hospitality marketing is, let’s focus on what marketing as a concept means in general. According to the American Marketing Association (2013) marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The main theme emerges from this definition is that marketing is about understanding and addressing customers’ needs and desires which not only benefits customers but also the society at large. Hospitality marketing is about […]

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Tourism marketing – definition and importance

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You go on holidays every now and then, don’t you? I am sure you do. I am curious about what impacts on your selection of a destination. Perhaps, someone told you about it. Perhaps, you have seen adverts on different types of media. You might know many organisations and individuals who promote destinations and attractions within through advertising or other forms of tourism marketing. So, let’s have a brief discussion on tourism marketing. Definition of tourism marketing According to the Chartered Institute of Marketing (2003), a leading authority of marketing […]

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How to evaluate website content

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Do you sometimes carry out research online for academic purposes? If so, how do you know the information available online is reliable? The Internet often contains information which are untested. Therefore, you should evaluate online content before using them for study purposes. How to evaluate website content According to The University of Edinburgh (2017) there are a number of criteria you need to consider before using information for your assignments. Audience, authority, accuracy, objectivity, currency, and the URL are the main criteria. You need to ask a number of questions concerning […]

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Enclave tourism – definition and characteristics

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Enclave tourism has recently become an important topic of discussion and drawn a lot of interests from students, teachers, and tourists alike. A number of writers have attempted to define it and come up with some interesting ideas. This article focuses on what enclave tourism is and some of its characteristics. What is enclave tourism? While the term ‘enclave’ refers to a small territory surrounded by a larger territory whose inhabitants are of a different culture or nationality (Soanes, 2002), the concept of enclave tourism suggests development of all inclusive […]

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