What is personal selling?

By: | Tags:

Last updated: January 2017 Definition of personal selling Personal selling is one of the major elements of promotional mix. It is a face-to-face activity which takes place between the sales force of a company and the customers. According to Lancaster, & Reynolds (2004), personal selling is about personal communication of information with a view to persuading customers to purchase, so it is a major communications tool. Examples of personal selling Personal selling is of different types. For example, many companies send their sales executives to make sales presentations at prospective […]

READ MORE

5 Well-paid jobs in the UK

By: | Tags:

Updated: January 2017 According to ONS (2016) the number of people in work increased and the number of unemployed people decreased between April to June 2016 and July to September 2016. However, not all the jobs are well-paid. Likewise, not all the jobs are suitable for everyone. Some jobs require candidates to have a university degree or a handful of GCSEs. In addition, self-motivation and willingness to learn are highly sought after by all employers. But, one of the most important questions is ‘Are the jobs well-paid’? This mini article […]

READ MORE

5 Online marketing strategies for small businesses

By: | Tags:

Last updated: December 2016 Online marketing is very vital for companies of any size. As long as the aims and objectives are concerned, online marketing does not differ from traditional marketing. Creating brand awareness, increasing sales, and retaining existing customers are some of the objectives pursued by both types of marketing. However, the issue of concern relates to the effectiveness of the campaigns. This article focuses on five online marketing strategies that are very effective for small businesses. Search engine marketing Search engine marketing is very important for small businesses. […]

READ MORE

Differences between deductive and inductive approaches to research

By: | Tags:

Last updated: November 2016 Image: Pixabay Differences between deductive and inductive approaches to research One of the most important issues in research is the research approach. Researchers usually use one of the two widely known research approaches i.e. deductive and inductive. Both of the approaches have their advantages and disadvantages and both impact on many aspects of a research. What is deductive approach? According to Gratton and Jones (2009) deductive approach involves testing of a pre-determined theory, explanation or hypothesis. This approach helps researchers ascertain a hypothesis by using existing […]

READ MORE

SWOT analysis of Apple Inc.

By: | Tags:

Last updated: November 2016 What is SWOT analysis? Strategic planners use a number of tools to audit their organisations.  SWOT analysis is one of the tools which many of them find extremely useful. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors (Needham et al, 1995).SWOT analysis of Apple Inc.The use of SWOT analysis may play a very important role in the strategic planning of any organisations. The following is a brief SWOT analysis of the Apple Inc: Strengths […]

READ MORE

4Ps of marketing

By: | Tags:

Last updated: October 2016 Image: Pixabay What is marketing mix? The marketing mix is one of the most famous and widely discussed marketing topics. A number of elements together constitute a marketing mix, however, Edmund McCarthy has identified the four key elements of the mix namely product, price, place and promotion. The marketing mix actually is the set of actions that companies develop and implement in order to promote their products and services to the target audience. A brief history of the marketing mix The term marketing mix was first […]

READ MORE

What is sustainable tourism?

By: | Tags:

Last updated: October 2016 What is sustainable tourism? Sustainable tourism has its roots in sustainable development. The latter refers to the development that meets the needs of the people today without compromising the ability of future generations to meet their own needs (World Commission on Environment and Development, 1987). The world developed incredibly fast in the last 60 years. This rapid development has heavily impacted on the socio-cultural and environmental spectrums worldwide. Consequently, awareness has been developed that any development must be sustainable. This article briefly focuses on definitions and […]

READ MORE

What is Maslow’s hierarchy of needs theory?

By: | Tags:

Last updated: October 2016 Maslow’s hierarchy of needs theory The hierarchy of needs theory was developed by Abraham Maslow in 1954 even though the origin of the theory dates back in 1943 when Maslow wrote a paper ‘A Theory of Human Motivation’ for a scientific journal called Psychological Review. Maslow was a psychologist and worked as a psychology professor as well. Maslow’s theory has five stages as shown in the diagram above. According to Maslow, human beings are wanting-animals and their needs come one after another. Once a need is […]

READ MORE