Marketing mix of Amazon

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Marketing mix of Amazon (4Ps of Amazon) This is a detailed analysis of the marketing mix of Amazon. It analyses the 4Ps (Product, Price,Place, and Promotion) of Amazon and explains the company’s business & marketing strategies. Amazon (Amazon.com, Inc.) is an American e-commerce and cloud computing company headquartered in Washington, the USA. It was founded by Jeff Bezos in 1994. Amazon products Though Amazon started its journey with books only, it now offers millions of products under different categories. Some of the top Amazon product categories are clothing, shoes & […]

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PESTEL analysis of France

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PESTEL analysis of France This is a detailed PESTEL analysis of France. The aim of this article is to explore some of the political, economic, social, technological, environmental, and legal factors affecting France today. France is officially known as the French Republic. It is a very powerful player on the global political stage. Political factors affecting France France is one of the most important countries in the Western world, and plays a highly significant role in international affairs. It is a founding member of the United Nations and serves as […]

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SWOT analysis of Qantas Airways

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SWOT analysis of Qantas Airways This is a detailed SWOT analysis of Qantas Airways. It aims look into the strengths and the weaknesses of Qantas. It also looks into the opportunities the airline should explore and the threats it should keep an eye on. Strengths of Qantas Airways Qantas was founded in the Queensland in 1920. Since the inception, the airline has been growing steadily. It is the flag carrier of Australia and the largest airline in the country.  It is also one of the oldest and the most experienced […]

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PESTEL analysis of Australia

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PESTEL analysis of Australia This PESTEL analysis of Australia aims to address some of the political, economic, social, technological, environmental, and legal factors that affect Australia today. Australia is one of the best countries to live in the world. It is also a powerful country and plays a considerable role in global economy and politics. Political environment in Australia Australia is a constitutional monarchy with Elizabeth II (the Queen of the United Kingdom and the other Commonwealth realms) as the head of state. The Queen of Australia is represented by […]

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SWOT analysis of Adidas

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SWOT analysis of Adidas This detailed SWOT analysis of Adidas aims to examine the strengths and the weaknesses of Adidas. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Adidas is a multinational company founded by Adi Dassler at the small town of Herzogenaurach in Germany. Strengths of Adidas Global presence of Adidas is noteworthy. As of March 2018, the company employs 56,888 people from over 100 countries. The total number of stores worldwide is 2464 (Adidas 2018). With […]

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SWOT analysis of Air New Zealand

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SWOT analysis of Air New Zealand This article is about a detailed SWOT analysis of Air New Zealand. It aims to examine the strengths and the weakness of Air New Zealand. It also aims to examine the opportunities the airline should explore and the threats it should keep an eye on. Strengths of Air New Zealand Air New Zealand is a world-class airline based in Auckland. It is the flag carrier of New Zealand. It flies to Australia, the South West Pacific, Asia, North America, South America and the United […]

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SWOT analysis of Domino’s

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SWOT analysis of Domino’s This article is about a detailed SWOT analysis of Domino’s. It aims to address the internal and the external environments of Domino’s by examining its strengths, weaknesses, opportunities and threats. Domino’s Pizza, simply known as Domino’s, is a leading pizza brand in the USA and many other countries in the world. Strengths of Domino’s Domino’s is a major pizza brand in the USA. It is also a major player in the UK, the Republic of Ireland, Iceland, Norway, and some other countries. It was founded in […]

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SWOT analysis of Duke Energy

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SWOT analysis of Duke Energy This SWOT analysis of Duke Energy aims to provide the readers with a comprehensive insight into the strengths and the weaknesses of Duke Energy. It also aims to examine the opportunities the company should explore and the threats it needs to keep an eye on. Strengths of Duke Energy Duke Energy is one of the largest electric power holding companies in the USA. It is a Fortune 125 company and listed in New Your Stock Exchange. It supplies electricity to around 7.4 million U.S. customers. […]

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Ecotourism definition and characteristics

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There is no doubt that tourism has made great contributions to the world economy. However, the negative impact of tourism is an issue of major concern for environmentalists, governments, and in fact all of us. Consequently, organisations and governments around the world have taken a number of initiatives to reduce the negative impact of tourism. Many academics and regulatory bodies have also come up with different ideas and concepts. One of those ideas is ecotourism. So, let’s now have a look at ecotourism definition, characteristics and other related issues. Ecotourism […]

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Tourism definition

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Tourism is one of the fastest growing economic sectors in the world. It has immensely contributed to the world economy. Today, tourism has indeed become a dominant source of income for many countries. Understandably, tourism has drawn a lot of interest in academic, public, and private spheres. The aim of this article is therefore to have a quick look at the definitions and forms of tourism. Tourism definition It is not surprising to see that for many people, tourism tends to be synonymous with holidays. To them, tourism is leisure […]

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