How to become a teacher in the UK?

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It goes without saying that teaching is a challenging yet a rewarding profession. Good teaching can transform the lives of many; therefore it is important that teachers are very suitably trained and qualified. When it comes to taking teaching as a profession, you must decide on the level of teaching you would like to engage in. In fact, there are different levels in education e.g. primary, secondary, further and higher education.  British universities, colleges, and training providers offer a variety of qualifications that suit the needs of teaching at different […]

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An overview of tourism planning

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What is tourism planning? Planning is an important part of management process. It is a process of selection from among alternative courses of action. It plays a very vital role in tourism development. According to Hall (2008) tourism planning can be described as a process of orderly thought which, by anticipating change, enables the future development of tourism to progress in a systematic way so that the benefits of tourism outweigh the costs by an acceptable margin. Why tourism planning? While tourism can benefit a country, it can damage it […]

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An introduction to the tourism industry in the UK

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Tourism industry Tourism is one of the most rapidly growing and exciting industries in the UK. It contributed £127.4 billion to the UK GDP in 2015 (Tourism Alliance, 2016). The UK is forecast to have a tourism industry worth over £257 billion by 2025 (Visit Britain, 2017). The global economic contribution of the industry was almost $7.6 trillion in 2014 (Statista, n.d.). Structure of the tourism industry Tourism is a dynamic industry in the UK. It consists of a number of organisations both national and international. Tourism is a devolved matter; […]

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Business functions

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What is a business function? While a business (also known as enterprise or firm) is an organization engaged in the trade of goods, services, or both to consumers (Sheffrin, 2003), a business function is a description of work which is carried out routinely in order to achieve the aims and objectives of a business unit. There are a number of business functions an organisation carries out e.g. Human Resource Management, Marketing, IT, Research and Development, Operations, Finance and Accounting etc. This article focuses on some of the typical business functions […]

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McDonald’s SWOT – a SWOT analysis of McDonald’s

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Last update: February 2017 McDonald’s SWOT – a SWOT analysis of McDonald’s McDonald’s, a fast food restaurant, was founded in USA in 1940. It opened its first restaurant in the UK in 1974. There are 1,200 McDonald’s restaurants across the UK and Northern Ireland which employ approximately 85,000 people. There are over 34,000 restaurants worldwide which serve approximately 69 million people a day. McDonald’s has approximately 1.9 million employees who work on both full-time and part-time basis (McDonald’s, 2015). The restaurant has its own strengths and weaknesses. The discussion that […]

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What are employers looking for in a job applicant?

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Last updated: February 2017 What are employers looking for? With many people looking for jobs in competitive employment environments, it is very important to ponder over what employers are looking for in a prospective job applicant. Unfortunately, just a university degree is not sufficient any more. Consequently, an applicant must have a wide variety of skills, abilities and experience to meet the requirements of employers. This article highlights top 5 things that UK employers are looking for in a job candidate. Top 5 things employers are looking for Oral and […]

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What is personal selling?

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Last updated: January 2017 Definition of personal selling Personal selling is one of the major elements of promotional mix. It is a face-to-face activity which takes place between the sales force of a company and the customers. According to Lancaster, & Reynolds (2004), it  is about personal communication of information with a view to persuading customers to purchase, so it is a major communications tool. Examples of personal selling Personal selling is of different types. For example, many companies send their sales executives to make sales presentations at prospective customers’ […]

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5 Well-paid jobs in the UK – Teaching, IT manager, Marketing manager, Finance manager, & Lawyer.

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Updated: January 2017 According to ONS (2016) the number of people in work increased and the number of unemployed people decreased between April to June 2016 and July to September 2016. However, not all the jobs are well-paid. Likewise, not all the jobs are suitable for everyone. Some jobs require candidates to have a university degree or a handful of GCSEs. In addition, self-motivation and willingness to learn are highly sought after by all employers. But, one of the most important questions is ‘Are the jobs well-paid’? This mini article […]

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5 Online marketing strategies for small businesses

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Last updated: December 2016 Online marketing is very vital for companies of any size. As long as the aims and objectives are concerned, online marketing does not differ from traditional marketing. Creating brand awareness, increasing sales, and retaining existing customers are some of the objectives pursued by both types of marketing. However, the issue of concern relates to the effectiveness of the campaigns. This article focuses on 5 online marketing strategies that are very effective for small businesses. Search engine marketing Search engine marketing is very important for small businesses. […]

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Differences between deductive and inductive approaches to research

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Last updated: November 2016 Image: Pixabay Differences between deductive and inductive approaches to research One of the most important issues in research is the research approach. Researchers usually use one of the two widely known research approaches i.e. deductive and inductive. Both of the approaches have their advantages and disadvantages and both impact on many aspects of a research. What is deductive approach? According to Gratton and Jones (2009) deductive approach involves testing of a pre-determined theory, explanation or hypothesis. This approach helps researchers ascertain a hypothesis by using existing […]

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