How And What

How to evaluate website content

Do you sometimes carry out research online for academic purposes? If so, how do you know the information available online is reliable? The Internet often contains information which are untested. Therefore, you should evaluate online content before using them for study purposes. How to evaluate website content According to The University of Edinburgh (2017) there are a number of criteria you need to consider before using information for your assignments. Audience, authority, accuracy, objectivity, currency, and the URL are the main criteria. You need to ask a number of questions concerning […]

Enclave tourism – definition and characteristics

By: Jo David | Tags: Sustainable tourism development

Enclave tourism has recently become an important topic of discussion and drawn a lot of interests from students, teachers, and tourists alike. A number of writers have attempted to define it and come up with some interesting ideas. This article focuses on what enclave tourism is and some of its characteristics. What is enclave tourism? While the term ‘enclave’ refers to a small territory surrounded by a larger territory whose inhabitants are of a different culture or nationality (Soanes, 2002), the concept of enclave tourism suggests development of all inclusive […]

Advantages and disadvantages of strategic planning

By: Jo David | Tags: Strategic Management

What is strategic planning? Strategic planning is very important as it charts the direction of an organisation. Organisations often engage in strategic planning in order to develop, implement and evaluate their strategies. Strategic planning refers to the decision-making and planning process that guides the long-term direction of an organisation (Plunkett & Attner, 1994). However, there are some advantages and disadvantages of strategic planning that we need to be aware of. This article will address some of them. Advantages and disadvantages of strategic planning While strategic planning has a number of […]

How to become a teacher in the UK?

By: Jo David | Tags: Career

It goes without saying that teaching is a challenging yet a rewarding profession. Good teaching can transform the lives of many; therefore it is important that teachers are very suitably trained and qualified. When it comes to taking teaching as a profession, you must decide on the level of teaching you would like to engage in. In fact, there are different levels in education e.g. primary, secondary, further and higher education. British universities, colleges, and training providers offer a variety of qualifications that suit the needs of teaching at different […]

An overview of tourism planning

By: Jo David | Tags: Tourism Industry

What is tourism planning? Planning is an important part of management process. It is a process of selection from among alternative courses of action. It plays a very vital role in tourism development. According to Hall (2008) tourism planning can be described as a process of orderly thought which, by anticipating change, enables the future development of tourism to progress in a systematic way so that the benefits of tourism outweigh the costs by an acceptable margin. Why tourism planning? While tourism can benefit a country, it can damage it […]

An introduction to the tourism industry in the UK

By: Jo David | Tags: Tourism Industry

Tourism industry Tourism is one of the most rapidly growing and exciting industries in the UK. It contributed £127.4 billion to the UK GDP in 2015 (Tourism Alliance, 2016). The UK is forecast to have a tourism industry worth over £257 billion by 2025 (Visit Britain, 2017). The global economic contribution of the industry was almost $7.6 trillion in 2014 (Statista, n.d.). Structure of the tourism industry Tourism is a dynamic industry in the UK. It consists of a number of organisations both national and international. Tourism is a devolved matter; […]

Business functions

By: Jo David | Tags: Business Environment & Strategy

What is a business function? While a business (also known as enterprise or firm) is an organization engaged in the trade of goods, services, or both to consumers (Sheffrin, 2003), a business function is a description of work which is carried out routinely in order to achieve the aims and objectives of a business unit. There are a number of business functions an organisation carries out e.g. Human Resource Management, Marketing, IT, Research and Development, Operations, Finance and Accounting etc. This article focuses on some of the typical business functions […]

McDonald’s SWOT – a SWOT analysis of McDonald’s

By: Jo David | Tags: Business Environment & Strategy

Last update: February 2017 McDonald’s SWOT – a SWOT analysis of McDonald’s McDonald’s, a fast food restaurant, was founded in USA in 1940. It opened its first restaurant in the UK in 1974. There are 1,200 McDonald’s restaurants across the UK and Northern Ireland which employ approximately 85,000 people. There are over 34,000 restaurants worldwide which serve approximately 69 million people a day. McDonald’s has approximately 1.9 million employees who work on both full-time and part-time basis (McDonald’s, 2015). The restaurant has its own strengths and weaknesses. The discussion that […]

What are employers looking for in a job applicant?

By: Jo David | Tags: Employability Skills

Last updated: February 2017 What are employers looking for? With many people looking for jobs in competitive employment environments, it is very important to ponder over what employers are looking for in a prospective job applicant. Unfortunately, just a university degree is not sufficient any more. Consequently, an applicant must have a wide variety of skills, abilities and experience to meet the requirements of employers. This article highlights top 5 things that UK employers are looking for in a job candidate. Top 5 things employers are looking for Oral and […]

Personal selling – definition and examples

By: Jo David | Tags: Marketing Essentials

Definition of personal selling Personal selling is one of the major elements of promotional mix. It is a face-to-face activity which takes place between the sales force of a company and the customers. According to Lancaster, & Reynolds (2004), it is about personal communication of information with a view to persuading customers to purchase, so it is a major communications tool. Examples of personal selling Personal selling is of different types. For example, many companies send their sales executives to make sales presentations at prospective customers’ homes or businesses on […]