Marketing mix of Sainsbury’s

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The marketing mix is a very important topic in marketing. It is often called ‘4Ps of Marketing’. Product, price, place, and promotion are the 4Ps in the mix. However, the purpose of this article is not to explore the concept of marketing mix. It rather aims to focus on the marketing mix of Sainsbury’s. Introduction to Sainsbury’s Sainsbury’s was founded in London in 1869. According to the most recent data (as of December 2017) published in a number of sources, it is the third largest supermarket chain in the UK. […]

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SWOT analysis of easyJet

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This brief SWOT analysis of easyJet provides an overview of the airline. It aims to analyse the strengths and the weaknesses of easyJet. It also aims to explore the opportunities and the threats facing the airline. SWOT analysis of easyJet As mentioned above, it is a brief SWOT analysis of easyJet. However, it addresses some of the key issues as follows: Strengths easyJet is an European point-to-point airline. It is based in London Luton Airport and operates from 27 bases across the UK and Europe. It flies to more than […]

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PESTEL analysis of the UK

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PESTEL analysis is a very useful tool that helps business strategists to understand the impact of the macro-environmental factors on their businesses. It also helps them in making strategic decisions. PESTEL analysis is usually conducted in the context of an industry; however, you can also carry it out on a country. PESTEL analysis of the UK This PESTEL analysis of the UK aims to address some of the political, economic, social, technological, environmental, and legal issues concerning the country. Political factors The UK consists of England, Wales, Scotland, and Northern […]

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SWOT analysis of Sainsbury’s

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  This article is about a brief SWOT analysis of Sainsbury’s. It examines the strengths and the weaknesses of Sainsbury’s. It also examines the opportunities and the threats facing the company. SWOT analysis of Sainsbury’s As mentioned above, it is a brief SWOT analysis of Sainsbury’s. However, it addresses the key issues as follows: Strengths Sainsbury’s is one of the oldest super market chains in the UK. It was founded in London in 1869. It is also the 3rd largest supermarket chain in the UK with 15.8% market share (as […]

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PESTEL analysis of Subway

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Many of you already know that Subway is one of the biggest fast food restaurants in the world. It operates in 112 countries  and comes under different socio-political and legal systems. The purpose of this article is to examine political, economic, social, technological, environmental and legal factors affecting Subway, with particular references to the UK, EU and USA. Political factors (in the PESTEL analysis of Subway) We all know that certain political factors impact on businesses. For example, the UK and EU are going through some changes due to the […]

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Top 10 supermarket chains in the UK in 2017

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According to IGD, a research and training charity with experts based in the UK, Asia and North America, the estimated value of the UK grocery market is to reach £206bn by 2018. The current value is approximately £192.6bn (Statista, 2017). This is in fact far greater than the GDP of many small countries together. The key players in the UK grocery market are Tesco, Sainsbury’s, ASDA, and Morrisons. However, others are coming up the ladder very well. The growth and success of discounters such as Aldi & Lidl is very […]

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Top 10 largest countries in the world by population

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According to the U.S. Census Bureau (2017) the total population of the world is 7,441,067,942 as of 16th December 2017. It is interesting that more than half of the population of the world come from just 10 countries. So, let’s explore those top 10 largest countries in the world by population. Top 10 largest countries in the world by population China: 1,379,302,771   India: 1,281,935,911   United States: 326,625,791   Indonesia: 260,580,739   Brazil: 207,353,391   Pakistan: 204,924,861   Nigeria: 190,632,261   Bangladesh: 157,826,578   Russia: 142,257,519   Japan: 126,451,398 […]

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10 largest countries in the world by area

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There are 195 countries in the world as of 2017. It is quite interesting that 10 out of these 195 countries occupy 49% of the earth’s entire land. The total land of the earth is approximately 149 million square kilometres. The aim of this mini article is to explore the top 10 largest countries in the world, measured in square kilometres of land area. However, it is worth mentioning that geopolitical boundaries may change dramatically as decades and centuries pass. Therefore, we cannot predict which countries will certainly be in […]

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PESTEL analysis of the USA

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The United States of America (USA) is commonly known as the United States (U.S.). It is an economic and political superpower. In terms of nominal GDP, it is the largest economy in the world. The USA contributed immensely to the founding and development of institutions such as the United Nations, World Bank, and international Monetary Fund. It is a highly developed country with a great reputation for its infrastructural and technological brilliance. PESTEL analysis of the USA This PESTEL analysis of the USA aims to address some of the political, […]

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Performance appraisal – objectives and process

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What is performance appraisal? ‘Performance appraisal is the process whereby an individual’s performance is reviewed against previously agreed goals, and whereby new goals are agreed which will develop the individual and improve performance over the forthcoming review period’ (BPP Learning Media, 2010, p.166). It is a process which you can apply as a manager (and/or with performance appraisal responsibility) to carry out a systematic evaluation of the performance of your employees. Objectives of performance appraisal You may ask why organisations should carry out performance appraisals. Well, there are certainly many […]

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