How And What

SWOT analysis of Ford Motor Company

By: Jo David | Tags: Marketing Essentials

SWOT analysis of Ford Motor Company This detailed SWOT analysis of Ford Motor Company aims to provide readers with a comprehensive insight into the strengths and the weaknesses of Ford Motor Company. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Ford Motor Company is an American multinational automotive company headquartered in Dearborn, Michigan (the USA). It was founded by Henry Ford and incorporated in 1903. Strengths of Ford Motor Company Ford Motor Company has operations in over 125 […]

SWOT analysis of Volkswagen (Volkswagen Group SWOT)

By: Jo David | Tags: Marketing Essentials

SWOT analysis of Volkswagen (Volkswagen Group SWOT) This detailed SWOT analysis of Volkswagen aims to examine the strengths and the weaknesses of Volkswagen Group. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Volkswagen Group is a German multinational automotive company headquartered in Wolfsburg, Germany. It was founded in 1937. Strengths of Volkswagen Volkswagen Group has twelve brands in its portfolio which puts it far ahead of all its competitors. These brands are Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, […]

Importance of a business plan (Benefits of Business Planning)

By: Jo David | Tags: Business Communication

Importance of a business plan (Benefits of Business Planning) This article aims to assess the importance of a business plan. A business plan is an essential tool for anyone wishing to start a business. It is a document that describes the business and focuses on what it wants to achieve and how to achieve it. However, it is a difficult document to construct and certainly time-consuming. Therefore, many entrepreneurs tend to avoid it. Well, avoiding business plans is not a good approach as a well-constructed plan can generate positive returns […]

SWOT analysis of Thomas Cook

By: Jo David | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Thomas Cook This is a detailed SWOT analysis of Thomas Cook. It aims to examine the strengths and the weaknesses of Thomas Cook Group plc. It also aims to examine the opportunities the company should explore, and the threats it should keep an eye on. Thomas Cook Group plc is a British global leisure travel company. While the history of the company dates back to 1841, Thomas Cook AG and MyTravel Group plc merged in 2007 to form what is known today as Thomas Cook Group plc. […]

Marketing mix of Netflix

By: Jo David | Tags: Internet Marketing

Marketing mix of Netflix This is a detailed analysis of the marketing mix of Netflix. It explores the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence) of Netflix and explains the company’s business & marketing strategies. Netflix, Inc. is the world’s leading provider of the Internet entertainment, headquartered in California, the USA. Products of Netflix Netflix offers its customers an extensive list of programmes e.g. features films, TV shows, documentaries, Netflix originals and many more. It has three major categories of contents i.e. licensed non-first-window content, licensed original […]

SWOT analysis of YouTube

By: Jo David | Tags: Internet Marketing

SWOT analysis of YouTube This SWOT analysis of YouTube aims to provide the readers with a comprehensive insight into the strengths and the weaknesses of YouTube. It also aims to examine the opportunities the company should explore and the threats it needs to keep an eye on. YouTube is the largest video-sharing website in the world, headquartered in California, the USA. Strengths of YouTube YouTube was originally developed by three former employees of PayPal – Jawed Karim, Steve Chen, and Chad Hurley. The trio’s understanding and experience of the industry […]

SWOT analysis of Samsung – Samsung SWOT analysis

By: Jo David | Tags: Marketing Essentials

SWOT analysis of Samsung This detailed SWOT analysis of Samsung aims to examine the internal and the external environments of Samsung. It aims to examine the strengths and the weaknesses of the company. It also aims to examine the opportunities Samsung should explore and the likely threats it should keep an eye on. Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It was founded by Lee Byung-Chul in 1938. Strengths of Samsung Samsung is a diversified company that has three core areas of business i.e. consumer […]

SWOT analysis of Uber

By: Jo David | Tags: Marketing Essentials

SWOT analysis of Uber This detailed SWOT analysis of Uber aims to examine the strengths and the weaknesses of Uber. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Uber Technologies Inc. is a transportation network company (TNC) headquartered in San Francisco, California (USA). Strengths of Uber As of April 2019, Uber operates in 65 countries and over 600 cities worldwide. Its major US offices are in New York City, Chicago, Washington D.C, Seattle, and Los Angeles. The major […]

SWOT analysis of Nike

By: Jo David | Tags: Marketing Essentials

SWOT analysis of Nike This detailed SWOT analysis of Nike aims to examine the strengths and the weaknesses of Nike. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Nike, Inc. is an American multinational corporation headquartered in Oregon, USA. It was founded by Phil Knight and, Bill Bowerman in 1964 and was originally named as Blue Ribbon Sports (BRS). Strengths of Nike As of March 2019, Nike operates more than 1100 retail stores worldwide, and its products are […]

SWOT Analysis of Pepsi (PepsiCo)

By: Jo David | Tags: Marketing Essentials

SWOT Analysis of Pepsi (PepsiCo) This is a detailed SWOT analysis of Pepsi (PepsiCo). It aims to look into the strengths and the weaknesses of PepsiCo. It also aims to look into the opportunities the company should explore and the threats it should keep an eye on. PepsiCo is a multinational food, snack, and beverage corporation headquartered at New York in the United States. Strengths of Pepsi (PepsiCo) PepsiCo is one of the most famous companies in the world. It has 22 brands that generate more than $1 billion each […]