How And What

SWOT analysis of KFC (Kentucky Fried Chicken)

By: Jo David | Tags: Marketing in Tourism & Hospitality

This concise SWOT analysis of KFC aims look into the strengths and the weaknesses of KFC. It also aims to look into the opportunities the company should explore and the threats it should keep an eye on. SWOT analysis of KFC – KFC SWOT analysis Strengths of KFC Global presence KFC stands for Kentucky Fried Chicken. It is an America fast food restaurant chain that is famous for its fried chicken specialisation. As of March 2018, it has over 20,500 outlets in more than 125 countries and territories around the […]

SWOT analysis of Burger King

By: Jo David | Tags: Marketing in Tourism & Hospitality

This concise SWOT analysis of Burger King looks into the strengths and the weaknesses of Burger King. It also looks into the opportunities the company should explore and the threats it should keep an eye on. SWOT analysis of Burger King – Burger King SWOT analysis Strengths of Burger King Global presence Burger King is the 2nd largest fast food hamburger chain in the world. It serves more than 11 million customers worldwide every day (Burger King Corporation, 2018). It operates in almost 100 countries and US territories. Many people […]

SWOT analysis of American Airlines

By: Jo David | Tags: Marketing in Tourism & Hospitality

This concise SWOT analysis of American Airlines aims to address some of the internal and the external factors that affect American Airlines. It aims to analyse the strengths and the weaknesses of the airline. It also aims to explore the opportunities the airline should pursue and the threats it should keep an eye on. SWOT analysis of American Airlines – American Airlines SWOT analysis Strengths of American Airlines American Airlines is one of the largest airlines in the world. It is a founding member of the oneworld® alliance. The oneworld® […]

SWOT analysis of Sobeys – Sobeys SWOT analysis

By: Jo David | Tags: Marketing Essentials

This concise article on the SWOT analysis of Sobeys examines the strengths and the weaknesses of Sobeys. It also explores the opportunities and the threats facing the company. Introduction to Sobeys Sobeys Inc. is the second largest national grocery retailer in Canada. It was founded in 1907 by John W. Sobey as a meat delivery business. The business started expanding as a full grocery business in 1924. Sobeys Inc. is a wholly-owned subsidiary of Empire Company Limited (Sobeys Inc., 2018). SWOT analysis of Sobeys – Sobeys SWOT analysis Strengths of […]

SWOT analysis of Air Canada – Air Canada SWOT analysis

By: Jo David | Tags: Marketing in Touris & Hospitality

This concise SWOT analysis of Air Canada provides an overview of the airline. It aims to analyse the strengths and the weaknesses of Air Canada. It also aims to explore the opportunities and the threats facing the airline. SWOT analysis of Air Canada – Air Canada SWOT analysis Strengths of Air Canada Air Canada is the largest airline in Canada. It works with a number of regional partners under the Air Canada Express banner. The airlines that operate under this banner are: Jazz Aviation LP, Sky Regional Airlines Inc., Exploits Valley […]

Advantages and disadvantages of a private limited company

By: Jo David | Tags: Business Environment & Strategy

What is a private limited company? An important factor to consider when you decide to open a business is the legal structure of your business. As you may know that setting up a private limited company is a very popular way to start running a business in the UK. A private limited company is often a small business. Private limited companies have limited liabilities. Advantages and disadvantages of a private limited company There are a number of advantages and disadvantages of a private limited company as follows: Advantages a private […]

How to do a SWOT analysis

By: Jo David | Tags: Business Environment & Strategy

What is SWOT analysis? A SWOT analysis is a very useful technique to analyse and understand both internal and external factors affecting a business. According to Johnson, Scholes, and Whittington (2006, p.102) ‘a SWOT analysis summarises the key issues from the business environment and the strategic capability of an organisation that are most likely to impact on strategy development’. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors (Needham et al, 1995). This article is on how to do […]

Marketing mix of Aldi – 4Ps of Aldi

By: Jo David | Tags: Marketing Essentials

This article is on the marketing mix of Aldi. It aims to examine the 4Ps i.e. product, price, place, promotion strategies of Aldi. Aldi is a German discount supermarket chain and has operations in many countries around the world. Marketing mix of Aldi (4Ps of Aldi) We have conducted a quick and mini marketing mix of Aldi for you as follows: Product Aldi offers customers a wide range of products. Fresh food, bakery, drinks, household, health & beauty, pet care, and whole foods are some of the key product categories […]

Marketing mix of Sainsbury’s

By: Jo David | Tags: Marketing Essentials

The marketing mix is a very important topic in marketing. It is often called ‘4Ps of Marketing’. Product, price, place, and promotion are the 4Ps in the mix. However, the purpose of this article is not to explore the concept of marketing mix. It rather aims to focus on the marketing mix of Sainsbury’s. Introduction to Sainsbury’s Sainsbury’s was founded in London in 1869. According to the most recent data (as of December 2017) published in a number of sources, it is the third largest supermarket chain in the UK. […]

SWOT analysis of easyJet

By: Jo David | Tags: Marketing in Tourism & Hospitality

This brief SWOT analysis of easyJet provides an overview of the airline. It aims to analyse the strengths and the weaknesses of easyJet. It also aims to explore the opportunities and the threats facing the airline. SWOT analysis of easyJet As mentioned above, it is a brief SWOT analysis of easyJet. However, it addresses some of the key issues as follows: Strengths easyJet is an European point-to-point airline. It is based in London Luton Airport and operates from 27 bases across the UK and Europe. It flies to more than […]