Ansoff Matrix in Tesco (How Tesco used Ansoff matrix)

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Ansoff Matrix in Tesco This article explores the application of Ansoff Matrix in Tesco. It examines how Tesco has implemented market penetration, market development, product development, and diversification strategies over the years to expand its operations. Tesco is one of the largest retailers in the world. It is headquartered in Hertfordshire, the UK. Market penetration strategies of Tesco By using market penetration strategies i.e. selling existing products to existing markets, Tesco has been able to expand its business well since its inception. This strategy has helped it increase its market […]

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Competitors of McDonald’s (Competitor analysis of McDonald’s)

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Competitors of McDonald’s (Competitor analysis of McDonald’s) This article aims to explore the main competitors of McDonald’s in different markets. McDonald’s is an American company, headquartered in Chicago. It moved its global headquarters, which is housed at a $250 million building, from Illinois to Chicago in early 2018. It has an estimated 36,889 restaurants across 120 countries and territories and faces a great number of direct and indirect competitors. List of the Competitors of McDonald’s in the USA McDonald’s has a great number of competitors in the USA ranging from […]

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PESTEL analysis of Ireland (Ireland – country analysis)

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PESTEL analysis of Ireland (Ireland – country analysis) This detailed PESTEL analysis of Ireland aims to examine some of the political, economic, social, technological, environmental, and legal factors that affect Ireland today. Ireland is a small, yet an important and powerful country in Europe. It is known as the Republic of Ireland. Political factors affecting Ireland Ireland is a parliamentary democracy with a written constitution. The prime minister (Taoiseach) is the head of government who is appointed by the president, the head of state. The president has limited power; however, […]

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Stakeholders of McDonald’s (An analysis of McDonald’s stakeholders)

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Stakeholders of McDonald’s (An analysis of McDonald’s stakeholders) This is a detailed analysis of the stakeholders of McDonald’s. It aims to examine the main stakeholders of McDonald’s and how it engages with them. McDonald’s is one of the largest quick service restaurants in the world. Its operations are spread across 118 countries and territories. It serves more than 69 million people every day worldwide (McDonald’s, 2019). Main stakeholders of McDonald’s McDonald’s regards its customers, suppliers, and employees as its main stakeholders (McDonald’s, 2019). These stakeholders have impact on the operations […]

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SWOT analysis of GAP (GAP Inc. SWOT analysis)

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SWOT analysis of GAP (GAP Inc. SWOT analysis) This detailed SWOT analysis of GAP aims to analyse the strengths and the weaknesses of GAP Inc. It also aims to examine the opportunities and the threats facing the company. The GAP Inc. is an American fashion retailer, headquartered in San Francisco, California, the USA. It was founded in 1969 by Donald Fisher and Doris F. Fisher. Strengths of GAP GAP has been growing rapidly since its inception in 1969. It has grown from a single store to a global brand name. […]

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Competitors of Coca-Cola (Competitor analysis)

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Competitors of Coca-Cola (Competitor analysis of Coca-Cola Company) This article aims to explore the main competitors of Coca-Cola Company in different markets. The Coca-Cola Company is an American multinational corporation. It offers over 500 brands in more than 200 countries and territories (The Coca-Cola Company, 2019). It is headquartered in Atlanta, Georgia, the USA. Who are the competitors of Coca-Cola Company? Coca-Cola is the largest non-alcoholic beverage company in the world. Its main competitor is PepsiCo, and unsurprisingly, both companies have been dominating the non-alcoholic beverage industry in many countries […]

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Implications of current and potential trends in the hospitality industry

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Implications of current and potential trends in the hospitality industry This article aims to analyse and appraise the implications of current and potential trends in the hospitality industry. The term ‘trend’ refers to a general development or change in a situation or in the way that people are behaving (Cambridge University, 2019). It goes without saying that the global hospitality industry is going through a wide range of developments. The behaviour of tourists is changing very rapidly was well. These changes and developments certainly put enormous pressure on the hospitality […]

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Competitors of Apple (Competitor analysis of Apple)

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Competitors of Apple (Competitor analysis of Apple) This article aims to explore the main competitors of Apple in different markets. Apple Inc. is an American multinational technology giant, founded in 1976 by Steve Jobs, Steve, Wozniak, and Ronald Wayne. It is headquartered in California, the USA. Who are the main competitors of Apple in the smartphone market? As of October 2019, Apple is second largest smartphone company in the world with 22.09% global market share. However, it faces a number of powerful competitors in its global smartphone markets. According to […]

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PESTEL analysis of the Netherlands

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PESTEL analysis of the Netherlands This detailed PESTEL analysis of the Netherlands aims to address some of the political, economic, social, technological, environmental, and legal factors that affect the Netherlands today. The Netherlands is one of the most democratic and richest countries in the world. It is informally and widely known as ‘Holland’ and the people of the country are known as ‘Dutch’. Political factors affecting the Netherlands The Netherlands is a constitutional monarchy. It is also a parliamentary democracy. The monarch is the head of state; however, has limited […]

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SWOT analysis of Huawei

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SWOT analysis of Huawei This detailed SWOT analysis of Huawei aims to examine the strengths and the weaknesses of Huawei. It also aims to examine the opportunities the company should explore and the likely threats it should keep an eye on. Huawei Technologies Co., Ltd is a Chinese multinational technology company headquartered in Shenzhen. It was founded in 1987. Strengths of Huawei Huawei has already reached out to more than 170 countries and regions with a relatively short period of time and serves more than 3 billion people around the […]

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