How And What

Operational and functional departments within a hospitality business

By: Jo David | Tags: Contemporary Hospitality Industry

Operational and functional departments within a hospitality business This article aims to examine a range of operational and functional departments within a hospitality business. There are different types of business within the hospitality industry; however, this article aims to explore the operational and functional departments of a hotel. The four major operational departments of a hotel are: housekeeping department, food and beverage service department, food production (kitchen) department, and front office department. In addition to these departments, hotels usually have a number of functional departments as well e.g. marketing department, […]

Most common jobs in the hospitality industry

By: Jo David | Tags: Contemporary Hospitality Industry

Most common jobs in the hospitality industry This article aims to explore some of the most common jobs in the hospitality industry. There are usually four broad sectors within the hospitality industry i.e. accommodation, food and beverage, travel and tourism, and entertainment. The discussion that follows aims to explore the most common jobs in each sector. Most common jobs in the accommodation sector Accommodation (lodging) consists of different types of hotels and facilities that provide overnight accommodation for travellers. Hotels are of different types; however, there are some common job […]

Top priority skills for the hospitality industry

By: Jo David | Tags:

Top priority skills for the hospitality industry This article aims to explore some of the top priority skills required to work in the hospitality industry. It goes without saying that working in the hospitality industry can be both very challenging and rewarding. Working as a waiter/waitress, cabin crew, or porter is not always the easiest job in the world; however, it is also true that hospitality is a great industry for young people to break into the professional world. People involved in this industry deal with customers from different walks […]

Ski patrol and avalanche control

By: Jo David | Tags: Tourist Resort Management

Ski patrol and avalanche control This article aims to explore how skis are patrolled and avalanches are controlled. There are many ski resorts in the USA, and Europe, and they draw the attention of millions of skiers and snowboarders every year. However, dealing with avalanches and maintaining the safety of visitors sometimes become quite challenging for the resorts. Certainly, snow is a source of pleasure, but it is also an unstable and life-threatening danger. Ski patrol and avalanche control Ski patrol Patrolling a ski to ensure the safety of its […]

Advantages and disadvantages of branding

By: Jo David | Tags: Marketing Essentials

Advantages and disadvantages of branding This article aims to explore some of the advantages and disadvantages of branding. As marketplaces are extremely competitive now-a-days, drawing the attention of prospective customers, and retaining them in the long run are very difficult jobs. However, one of the ways organisations can deal with this is by turning to branding for assistance. Branding makes a product or service identifiable in the marketplace. What is branding? ‘A brand is a name that is given to a particular product or service or range of products and […]

Definitions of corporate social responsibility (CSR)

By: Jo David | Tags: Business Environment & Strategy

Definitions of corporate social responsibility (CSR) This article aims to explore some of the definitions of corporate social responsibility (CSR). It also aims to explore the importance of CSR for businesses. Certainly, there has been extensive research in the field of corporate social responsibility. Consequently, a wide variety of definitions have been developed. However, there is little consensus among researchers as to what corporate social responsibility is as the conflicting expectations of different stakeholders have impacted on the ideas and concepts of CSR. Definitions of corporate social responsibility (CSR) Howard […]

SWOT analysis of Ford Motor Company

By: Jo David | Tags: Marketing Essentials

SWOT analysis of Ford Motor Company This detailed SWOT analysis of Ford Motor Company aims to provide readers with a comprehensive insight into the strengths and the weaknesses of Ford Motor Company. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Ford Motor Company is an American multinational automotive company headquartered in Dearborn, Michigan (the USA). It was founded by Henry Ford and incorporated in 1903. Strengths of Ford Motor Company Ford Motor Company has operations in over 125 […]

SWOT analysis of Volkswagen (Volkswagen Group SWOT)

By: Jo David | Tags: Marketing Essentials

SWOT analysis of Volkswagen (Volkswagen Group SWOT) This detailed SWOT analysis of Volkswagen aims to examine the strengths and the weaknesses of Volkswagen Group. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Volkswagen Group is a German multinational automotive company headquartered in Wolfsburg, Germany. It was founded in 1937. Strengths of Volkswagen Volkswagen Group has twelve brands in its portfolio which puts it far ahead of all its competitors. These brands are Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, […]

Importance of a business plan (Benefits of Business Planning)

By: Jo David | Tags: Business Communication

Importance of a business plan (Benefits of Business Planning) This article aims to assess the importance of a business plan. A business plan is an essential tool for anyone wishing to start a business. It is a document that describes the business and focuses on what it wants to achieve and how to achieve it. However, it is a difficult document to construct and certainly time-consuming. Therefore, many entrepreneurs tend to avoid it. Well, avoiding business plans is not a good approach as a well-constructed plan can generate positive returns […]

SWOT analysis of Thomas Cook

By: Jo David | Tags: Marketing in Tourism & Hospitality

SWOT analysis of Thomas Cook This is a detailed SWOT analysis of Thomas Cook. It aims to examine the strengths and the weaknesses of Thomas Cook Group plc. It also aims to examine the opportunities the company should explore, and the threats it should keep an eye on. Thomas Cook Group plc is a British global leisure travel company. While the history of the company dates back to 1841, Thomas Cook AG and MyTravel Group plc merged in 2007 to form what is known today as Thomas Cook Group plc. […]