SWOT analysis of American Airlines

By: | Tags:

This concise SWOT analysis of American Airlines aims to address some of the internal and the external factors that affect American Airlines. It aims to analyse the strengths and the weaknesses of the airline. It also aims to explore the opportunities the airline should pursue and the threats it should keep an eye on. SWOT analysis of American Airlines – American Airlines SWOT analysis  Strengths of American Airlines American Airlines is one of the largest airlines in the world. It is a founding member of the oneworld® alliance. The oneworld® […]

READ MORE

SWOT analysis of Sobeys – Sobeys SWOT analysis

By: | Tags:

This concise article on the SWOT analysis of Sobeys examines the strengths and the weaknesses of Sobeys. It also explores the opportunities and the threats facing the company. Introduction to Sobeys Sobeys Inc. is the second largest national grocery retailer in Canada. It was founded in 1907 by John W. Sobey as a meat delivery business. The business started expanding as a full grocery business in 1924. Sobeys Inc. is a wholly-owned subsidiary of Empire Company Limited (Sobeys Inc., 2018). SWOT analysis of Sobeys – Sobeys SWOT analysis Strengths of […]

READ MORE

SWOT analysis of Air Canada – Air Canada SWOT analysis

By: | Tags:

This concise SWOT analysis of Air Canada provides an overview of the airline. It aims to analyse the strengths and the weaknesses of Air Canada. It also aims to explore the opportunities and the threats facing the airline. SWOT analysis of Air Canada – Air Canada SWOT analysis Strengths of Air Canada Air Canada is the largest airline in Canada. It works with a number of regional partners under the Air Canada Express banner. The airlines that operate under this banner are: Jazz Aviation LP, Sky Regional Airlines Inc., Exploits Valley […]

READ MORE

Advantages and disadvantages of a private limited company

By: | Tags:

What is a private limited company? An important factor to consider when you decide to open a business is the legal structure of your business. As you may know that setting up a private limited company is a very popular way to start running a business in the UK. A private limited company is often a small business. Private limited companies have limited liabilities. Advantages and disadvantages of a private limited company There are a number of advantages and disadvantages of a private limited company as follows: Advantages a private […]

READ MORE

How to do a SWOT analysis

By: | Tags:

What is SWOT analysis? A SWOT analysis is a very useful technique to analyse and understand both internal and external factors affecting a business. According to Johnson, Scholes, and Whittington (2006, p.102) ‘a SWOT analysis summarises the key issues from the business environment and the strategic capability of an organisation that are most likely to impact on strategy development’. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors (Needham et al, 1995). This article is on how to do […]

READ MORE

Marketing mix of Aldi – 4Ps of Aldi

By: | Tags:

This article is on the marketing mix of Aldi. It aims to examine the 4Ps i.e. product, price, place, promotion strategies of Aldi. Aldi is a German discount supermarket chain and has operations in many countries around the world. Marketing mix of Aldi (4Ps of Aldi) We have conducted a quick and mini marketing mix of Aldi for you as follows: Product Aldi offers customers a wide range of products. Fresh food, bakery, drinks, household, health & beauty, pet care, and whole foods are some of the key product categories […]

READ MORE

Marketing mix of Sainsbury’s

By: | Tags:

The marketing mix is a very important topic in marketing. It is often called ‘4Ps of Marketing’. Product, price, place, and promotion are the 4Ps in the mix. However, the purpose of this article is not to explore the concept of marketing mix. It rather aims to focus on the marketing mix of Sainsbury’s. Introduction to Sainsbury’s Sainsbury’s was founded in London in 1869. According to the most recent data (as of December 2017) published in a number of sources, it is the third largest supermarket chain in the UK. […]

READ MORE

SWOT analysis of easyJet

By: | Tags:

This brief SWOT analysis of easyJet provides an overview of the airline. It aims to analyse the strengths and the weaknesses of easyJet. It also aims to explore the opportunities and the threats facing the airline. SWOT analysis of easyJet As mentioned above, it is a brief SWOT analysis of easyJet. However, it addresses some of the key issues as follows: Strengths easyJet is an European point-to-point airline. It is based in London Luton Airport and operates from 27 bases across the UK and Europe. It flies to more than […]

READ MORE

PESTEL analysis of the UK

By: | Tags:

PESTEL analysis is a very useful tool that helps business strategists to understand the impact of the macro-environmental factors on their businesses. It also helps them in making strategic decisions. PESTEL analysis is usually conducted in the context of an industry; however, you can also carry it out on a country. PESTEL analysis of the UK This PESTEL analysis of the UK aims to address some of the political, economic, social, technological, environmental, and legal issues concerning the country. Political factors The UK consists of England, Wales, Scotland, and Northern […]

READ MORE

SWOT analysis of Sainsbury’s

By: | Tags:

  This article is about a brief SWOT analysis of Sainsbury’s. It examines the strengths and the weaknesses of Sainsbury’s. It also examines the opportunities and the threats facing the company. SWOT analysis of Sainsbury’s As mentioned above, it is a brief SWOT analysis of Sainsbury’s. However, it addresses the key issues as follows: Strengths Sainsbury’s is one of the oldest super market chains in the UK. It was founded in London in 1869. It is also the 3rd largest supermarket chain in the UK with 15.8% market share (as […]

READ MORE