SWOT analysis of easyJet (A Strategic Analysis) This detailed SWOT analysis of easyJet aims to analyse the strengths and the weaknesses of easyJet. It also…
PESTEL analysis of Subway This is a detailed PESTEL analysis of Subway. Subway is an America fast food restaurant, headquartered in Connecticut, the USA. It…
According to IGD, a research and training charity with experts based in the UK, Asia and North America, the estimated value of the UK grocery…
According to the U.S. Census Bureau (2017) the total population of the world is 7,441,067,942 as of 16th December 2017. It is interesting that more…
There are 195 countries in the world as of 2017. It is quite interesting that 10 out of these 195 countries occupy 49% of the…
PESTEL analysis of the USA This detailed ‘PESTEL analysis of the USA’ aims to address some of the political, economic, social, technological, environmental, and legal…
What is performance appraisal? ‘Performance appraisal is the process whereby an individual’s performance is reviewed against previously agreed goals, and whereby new goals are agreed…
Have you ever considered working as airline cabin crew? Many people perceive the job of cabin crew being glamorous and easy; however, like all other…
Definition of strategic alliance A strategic alliance is a very useful market entry strategy. It can surely help a company expand into a new market…
Definition of hospitality marketing Before we talk about what hospitality marketing is, let’s focus on what marketing as a concept means in general. According to…









