Joe DavidLast updated: October 2016 Image: Pixabay What is marketing mix? The marketing mix is one of the most famous and widely discussed marketing topics. A…
M RahmanLast updated: October 2016 Image: Pixabay Marketing Key Role: Marketing is a very important business function. It is extremely difficult (if not impossible) for a…
Last updated: October 2016 What is marketing? The Chartered Institute of Marketing defines the management process responsible for identifying, anticipating and satisfying customer requirements profitably.…
What is SWOT analysis? SWOT analysis is a tool for auditing an organisation and its environment. It is the first stage of planning and helps…
M RahmanPromotion is one the four major elements of marketing mix, and one of the major methods of promotion is advertising. Companies spend billions of dollars…
Segmentation is a very important topic in marketing. Marketing is a process which usually consists of four major elements namely situation analysis, marketing strategy, marketing…
A brief insight into the history of marketing tells us that marketing has gone through three main phases i.e. product orientation, sales orientation, and marketing…