Competitors of Coca-Cola (Competitor analysis of Coca-Cola Company)
This article aims to explore the main competitors of Coca-Cola Company in different markets. The Coca-Cola Company is an American multinational corporation. It offers over 500 brands in more than 200 countries and territories (The Coca-Cola Company, 2019). It is headquartered in Atlanta, Georgia, the USA.
Who are the competitors of Coca-Cola Company?
Coca-Cola is the largest non-alcoholic beverage company in the world. Its main competitor is PepsiCo, and unsurprisingly, both companies have been dominating the non-alcoholic beverage industry in many countries for a long time. Their operations go beyond the borders of more than 200 countries and territories. Other notable competitors in the global non-alcoholic beverage and bottled water industry are Dr. Pepper Snapple Group, Nestle, Red Bull, Monster Beverage Corp, Refreshco, National Beverage, Danone, Asahi Soft Drinks, Kirin, Otsuka Holdings, Unilever Group, and Suntory Beverage & Food Ltd.
Market share of Coca-Cola’s competitors in the USA
There are a number of competitors fighting for the market dominance in the US soft drink industry. The market share of Coca-Cola, PepsiCo, Dr. Pepper, Refreshco, National Beverage, and others for the year 2018 were 43.3%, 24.9%, 17.9%, 3.6%, 3.1%, and 7.2% respectively (Statista, 2019). These figures show that the largest challengers Coca-Cola faces in the USA are PepsiCo and Dr. Pepper.
Market share of Coca-Cola’s competitors in global markets
The UK is one of the biggest soft drink markets in the world. A number of players are on the stage, and it is interesting that private label soft drink brands had the highest sales in the country in 2018 followed by Coca-Cola. PepsiCo is in the 3rd position, and while Red Bull is in the 7th position (Wunsch, 2019).
Cola-Cola’s position in China’s soft drink market (including carbonated beverages) is very good. It has 42% of the market share, while PepsiCo has 32%. China is one of the largest bottled water markets in the world where Coca-Cola faces challenges from companies such as Kang Shifu, Wahaha, Nong Fu Spring, and C’estbon (Daxueconsulting, 2019).
As seen from the above that the race for the crown in many countries in the world is often limited to Coca-Cola and PepsiCo. The Coca-Cola Company is the largest drinks company in the world and its biggest competitor is PepsiCo. However, it is worth mentioning that Nestle is the market leader of the world’s bottled water market.
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Last update: 07 December 2019
Daxueconsulting (2019) Market research: The soft drink market in China, available at: https://daxueconsulting.com/market-research-market-soft-drink-china/ (accessed 30 November 2019)
Statista (2019) Soft drink market share by company in the U.S. from 2004 to 2018*, available at: https://www.statista.com/statistics/225464/market-share-of-leading-soft-drink-companies-in-the-us-since-2004/ (accessed 29 November 2019)
The Coca-Cola Company (2019) Our company, available at: https://www.coca-colacompany.com/our-company (accessed 30 November 2019)
Wunsch, N. (2019) Leading soft drink brands ranked by grocery sales value in the United Kingdom (UK) in 2018, available at: https://www.statista.com/statistics/296662/soft-drink-brand-ranking-in-the-united-kingdom-uk-by-grocery-market-value/ (accessed 30 November 2019)
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Author: Jo David
Jo David has years of experience both in the UK and abroad. He writes regularly online on a variety of topics. He has a keen interest in business, hospitality and tourism management.