SWOT analysis of Jet Airways
This detailed SWOT analysis of Jet Airways aims to examine the strengths and the weakness of Jet Airways. It also aims to investigate the opportunities the airline should explore and the threats it should keep an eye on. It should be mentioned that Jet Airways is currently going through some challenges which are discussed in detail in the ‘weaknesses’ section below.
Strengths of Jet Airways
Jet Airways is an international airline based at Mumbai in India. It is India’s largest domestic airline in the private sector (Jet Airways, 2021). While it had started full-fledged operations in 1995, the airline added international flights in its portfolio in 2004. Jet Airways is listed in India’s National Stock Exchange (NSE) and Bombay Stock Exchange (BSE).
Jet Airways has codeshare agreements with a number of international airlines e.g. Etihad Airways, Air Canada, Air France, Korean Air, Virgin Atlantic, Qantas, and many others. These agreements allow Jet Airways to offer its guests a greater choice of destinations. It also has strategic alliance with Etihad Airways.
On-board entertainment services of Jet Airways are very popular. Newspapers and magazines are available on board along with delicious meals and beverages. In addition, JetScreen is a new wireless streaming in-flight service that allows guests to watch Indian, Hollywood, regional, and international movies, listen to music, and play video games on their personal devices such as smartphone, tablet, and laptop. It should be mentioned that the passengers who would like to use JetScreen service must download the Jet Airways mobile app from the App store or Play Store before boarding the aircraft (Jet Airways, 2021).
Jet Airways has earned a number of awards and accolades over the years. For instance, it earned ‘India’s Best Airline’ award by TripAdvisor in 2017. It also earned the ‘Most Respected Company in the Travel and Hospitality sector’ award in 2004 by BusinessWorld.
Weaknesses of Jet Airways
While Jet Airways has a number of strengths, it has some weaknesses as well. For example, the airline’s international market share is low and it overly relies on the Indian market. In addition, its debt is huge as well (Ghosh, 2017). In fact, it had to announce its temporary shutdown in April 2019 leaving thousands of employees jobless, and its aircrafts grounded (Nambiar, 2020). It is worth stating that Jet Airways is likely to return to the skies by the mid-2021.
There are some other weaknesses of Jet Airways we can discuss. For examples, many passengers have complained over the years about the flight delays in different airports. Many people have also complained about the airline’s slow response to customer complaints.
Opportunities for Jet Airways
A growing number of people opt to travel by airlines. As the Indian economy is growing, more and more people are becoming financially solvent and often they need to travel from one city to another. This is a big opportunity for Jet Airways in its domestic market. Likewise, tourism is booming around the world. This offers Jet Airways good opportunities to grow in its international markets.
Opening more domestic and international routes is worth exploring. Likewise, Jet Airways can also form strategic alliance with other airlines. Strategic alliance can help the airline explore new opportunities. For example, Jet Airways and its strategic partner Etihad Airways have signed an agreement with the Government of Maharashtra to promote tourism to the western Indian state (Etihad Airways, 2018).
Threats to Jet Airways
Threat is the last part to address in the SWOT analysis of Jet Airways. Fierce competition is a threat, and Jet Airways faces competitors such as Air India, Go Air, Air Asia, IndiGo and others in its domestic markets. Likewise, there are a number of low-cost airlines which operate in the Indian subcontinent, Middle East, and Asia. These airlines can make Jet Airways’ operations less competitive.
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Last update: 12 January 2021
Etihad Airways (2018) Etihad Airways and strategic partner Jet Airways sign landmark tourism agreement with the state Government of Maharashtra, available at: https://www.etihad.com/en/about-us/etihad-news/archive/2017/etihad-airways-and-strategic-partner-jet-airways-sign-landmark-tourism-agreement-with-the-state-government-of-maharashtra/ (Accessed 11 May 2018)
Ghosh, M. (2017) Jet Airways may find it tough to repay Rs 8000 cr debt, says Edelweiss, invokes Spicejet, Indigo profit, available at: https://www.financialexpress.com/industry/jet-airways-may-find-it-tough-to-repay-rs-8000-cr-debt-says-edelweiss-invokes-spicejet-indigo-profit/861053/ (11 May 2018)
Jet Airways (2021) About Jet Airways, available at: https://www.jetairways.com/EN/GB/JetExperience/about-jet-airways.aspx (Accessed 12 January 2021)
Nambiar, S. (2020) Jet Airways may return to skies by summer 2021, available at: https://www.businesstraveller.com/business-travel/2020/12/07/jet-airways-to-return-to-skies-by-summer-2021/ (accessed 12 January 2021)
Photo credit: Pixabay
Author: M Rahman
M Rahman writes extensively online and offline with an emphasis on business management, marketing, and tourism. He is a lecturer in Management and Marketing. He holds an MSc in Tourism & Hospitality from the University of Sunderland. Also, graduated from Leeds Metropolitan University with a BA in Business & Management Studies and completed a DTLLS (Diploma in Teaching in the Life-Long Learning Sector) from London South Bank University.