Marjana ChowdhuryDecision-making is a very important part in life. It is also a part and parcel of the business world. We make a variety of decisions…
M RahmanDecision making unit (DMU) Business decisions are usually taken collectively. A number of people may be involved in the decision-making process and not necessarily, everyone…
While a customer’s decision to amend or cancel a buying decision is influenced by a number of factors, one of the main factors is the…
5 factors which affect buyer behaviour There is no doubt that a number of factors may affect the buying decision of a customer. It is…