Advantages and disadvantages of trade fairs

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Advantages and disadvantages of trade fairs This article aims to identify and explain some of the advantages and disadvantages of trade fairs. A trade fair is an exhibition where manufacturers show their products to other people in industry and try to get business (Harper Collins Publishers, n.d.). Trade fairs are organised so that companies in a particular industry can display their products and services to the potential buyers, study activities of competitors, and explore current market trends and opportunities. A trade fair is also known as trade show, exhibition, or […]

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SWOT analysis of Samsung – Samsung SWOT analysis

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SWOT analysis of Samsung This detailed SWOT analysis of Samsung aims to examine the internal and the external environments of Samsung. It aims to examine the strengths and the weaknesses of the company. It also aims to examine the opportunities Samsung should explore and the likely threats it should keep an eye on. Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It was founded by Lee Byung-Chul in 1938. Strengths of Samsung Samsung is a diversified company that has three core areas of business i.e. consumer […]

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SWOT analysis of Uber

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SWOT analysis of Uber This detailed SWOT analysis of Uber aims to examine the strengths and the weaknesses of Uber. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Uber Technologies Inc. is a transportation network company (TNC) headquartered in San Francisco, California (USA). Strengths of Uber As of April 2019, Uber operates in 65 countries and over 600 cities worldwide. Its major US offices are in New York City, Chicago, Washington D.C, Seattle, and Los Angeles. The major […]

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SWOT analysis of Nike

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SWOT analysis of Nike This detailed SWOT analysis of Nike aims to examine the strengths and the weaknesses of Nike. It also aims to examine the opportunities the company should explore and the threats it should keep an eye on. Nike, Inc. is an American multinational corporation headquartered in Oregon, USA. It was founded by Phil Knight and, Bill Bowerman in 1964 and was originally named as Blue Ribbon Sports (BRS). Strengths of Nike As of March 2019, Nike operates more than 1100 retail stores worldwide, and its products are […]

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Marketing mix of Facebook

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Marketing mix of Facebook This is a detailed analysis of the marketing mix of Facebook. It analyses 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence) of Facebook and explains the company’s business & marketing strategies. Facebook is a California-based online social media and social networking service company. It was launched on February 4, 2004. Products of Facebook It goes without saying that Facebook is in service industry, and as a service it is a brand name itself. The mission of the company is to ‘give people the power […]

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SWOT Analysis of Pepsi (PepsiCo)

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SWOT Analysis of Pepsi (PepsiCo) This is a detailed SWOT analysis of Pepsi (PepsiCo). It aims to look into the strengths and the weaknesses of PepsiCo. It also aims to look into the opportunities the company should explore and the threats it should keep an eye on. PepsiCo is a multinational food, snack, and beverage corporation headquartered at New York in the United States. Strengths of Pepsi (PepsiCo) PepsiCo is one of the most famous companies in the world. It has 22 brands that generate more than $1 billion each […]

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SWOT analysis of Sports Direct

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SWOT analysis of Sports Direct This is a detailed SWOT analysis of Sports Direct. It aims to analyse the strengths and the weaknesses of Sports Direct. It also aims to explore the opportunities and the threats facing the company. Sports Direct International Plc is the UK’s largest sporting goods retailer. It was founded in 1982 by Mike Ashley in Maidenhead, England. Strengths of Sports Direct Sports Direct operates in over 20 countries and as of March 2019, has 757 stores in the UK and abroad. It operates throughout the UK, […]

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SWOT analysis of Primark

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SWOT analysis of Primark This is a detailed SWOT analysis of Primark. It aims to analyse the strengths and the weaknesses of Primark. It also aims to explore the opportunities and the threats facing the company. Primark is an Irish fast fashion retailer headquartered in Dublin, Ireland. It was founded in 1967 in Dublin under the name ‘Penneys’ by Arthur Ryan on behalf of the Weston family. Associated British Foods (ABF) is the parent company of Primark. Strengths of Primark Primark has grown quite rapidly over the years and success […]

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Brand identity and brand image

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Brand identity and brand image The aim of this article is to identify the key differences between brand identity and brand image. Many people use the terms brand identity and brand image interchangeably and often do not consider the differences between the two. However, these two terms are quite different even though they build on one another. What is a brand? According to Kotler et al. (2009) a brand is a name that is given to a particular product or service or range of products and services. It basically exists […]

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SWOT analysis of Nestle

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SWOT analysis of Nestle This article is about a detailed SWOT analysis of Nestle. It examines the strengths and the weaknesses of Nestlé. It also explores the opportunities and the threats facing the company. Nestlé is a Swiss transnational food and beverage company headquartered in Vevey, Switzerland. The company started its journey more than 150 years ago. Strengths of Nestle Nestlé is the world’s largest food and beverage company. It operates in 191 countries around the world.  As of January 2019, it has 2000 brands consisting of both global and local […]

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