Joe DavidHave you ever considered working as airline cabin crew? Many people perceive the job of cabin crew being glamorous and easy; however, like all other…
M RahmanSWOT analysis of Coca-Cola (Coca-Cola Company) This detailed SWOT analysis of Coca-Cola aims to provide the reader with a comprehensive insight into Coca-Cola. It aims…
Definition of organic growth There are certainly many paths to business growth. Organic growth is one of them. It is the primary method of growth…
There is no doubt that it is very important for you to understand the differences between qualitative research and quantitative research methods if you were…
Ansoff growth matrix is a well-known strategic planning tool. The matrix identifies four potential growth strategies for businesses of any size, and these are market…
Factors affecting tourism demand This article aims to explore the key factors affecting tourism demand globally. Tourism is a massive global industry with over 1.5…
Definition of strategic alliance A strategic alliance is a very useful market entry strategy. It can surely help a company expand into a new market…
What is a service? You experience services here and there, don’t you? You may already know that a service is intangible – something you experience,…
Definition of hospitality marketing Before we talk about what hospitality marketing is, let’s focus on what marketing as a concept means in general. According to…
Tourism marketing – definition and importance This article ‘Tourism marketing – definition and importance’ aims to explore the definitions and concepts of tourism marketing. It…