SWOT analysis of Lidl

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This article is about a brief SWOT analysis of Lidl. It examines strengths and weaknesses of Lidl. It also examines the opportunities and the threats facing the company. If you are interested to learn about SWOT analysis in general, please read SWOT analysis – how to use SWOT analysis. SWOT analysis of Lidl We have conducted a quick and mini SWOT analysis of Lidl as follows: Strengths (in the SWOT analysis of Lidl) Lidl is a German grocer. It was founded in 1973. It is now one of the leading […]

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Marketing mix of Apple

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This article is on the marketing mix of Apple. It aims to examine the 4Ps of marketing mix in relations to Apple Inc. If you would like to know about marketing mix in general, please read our articles 4Ps of marketing and Marketing mix – additional elements.  Marketing mix of Apple 4Ps stand for product, price, place, and promotion. Let’s now look at how Apple applies these elements in its operations. Products in the marketing mix of Apple Apple has a number of excellent products in its portfolio. MacBook, MacBook […]

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SWOT analysis of Tesco

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  SWOT analysis of Tesco This is a detailed SWOT analysis of Tesco. It aims to examine the strengths and the weaknesses of Tesco. Likewise, it aims to explore the opportunities and the threats facing the company. If you are interested, please read our article on SWOT analysis to learn more about SWOT analysis in general. Strengths of Tesco Tesco is a leading retailer in the world. It is No.1 in the UK and as of March 2019, has 27.7% of the market share in the UK grocery market. Tesco […]

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Marketing mix of Coca-Cola – Coca-Cola marketing mix

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This article is on the marketing mix of Coca-Cola. It aims to examine the 4Ps i.e. products, price, place, and promotional strategies of the Coca-Cola Company. If you would like to know about marketing mix in general, please read 4Ps of Marketing. Let us  now examine the marketing mix of Coca-Cola. Products in the marketing mix of Coca-Cola The Coca-Cola Company has a wide product range. It has more than 500 sparkling and still brands and sells approximately 1.9 billion servings a day globally. It offers 80 drinks across 20 different […]

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Product life cycle marketing strategies

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A product typically goes through a number of stages in its life cycle. Each stage offers opportunities as well as challenges, and therefore, you need to devise a range of marketing strategies to use in each stage of the product life cycle. This article aims to help you explore a variety of product life cycle marketing strategies. Stages in the product life cycle There are four stages in the product life cycle i.e. introduction, growth, maturity, and decline. According to Kotler et al. (2009) when a product is introduced into […]

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Marketing mix of ASDA – ASDA marketing mix

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You may already know that marketing mix is a very important topic in marketing. Edmund McCarthy has identified four key elements of the marketing mix namely product, price, place and promotion. This is also known as the 4Ps of marketing. However, the extended marketing mix consists of 7Ps. This article focuses on the marketing mix of ASDA. Introduction to ASDA ASDA is the second largest supermarket in the UK. It has over 525 stores across the UK and has been part of the Wal-Mart family since 1999; however, the company’s […]

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Marketing mix of Tesco – Tesco marketing mix

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What is marketing mix? The marketing mix is one of the most widely discussed marketing topics. A number of elements together constitute a marketing mix, however, Edmund McCarthy has identified the four key elements of the mix namely product, price, place and promotion. The marketing mix actually is the set of actions that companies develop and implement in order to promote their products and services to the target audience. This article focuses on the marketing mix of Tesco. Introduction to Tesco Tesco is a leading retailer in the world. Approximately […]

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Personal selling – definition and examples

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Definition of personal selling Personal selling is one of the major elements of promotional mix. It is a face-to-face activity which takes place between the sales force of a company and the customers. According to Lancaster, & Reynolds (2004), it  is about personal communication of information with a view to persuading customers to purchase, so it is a major communications tool. Examples of personal selling Personal selling is of different types. For example, many companies send their sales executives to make sales presentations at prospective customers’ homes or businesses on […]

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Product life cycle – What is product life cycle?

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Definition of the product life cycle The product life cycle is a very important topic in marketing. According to Lancaster & Reynolds (2004), the product life cycle refers to various stages a product goes through in its life from the time it is conceived to the time it is removed during the decline stage. It has four stages namely introduction (launch), growth, maturity and decline. What are the main stages of the product life cycle? The main stages of the product life cycle are as follows: Introduction Once a new […]

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Sales promotion – techniques of sales promotion

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There is no doubt that competition is very intense almost in all industries. In such situations, marketers apply different techniques to persuade customers to purchase their products and services. Sales promotion is one of those techniques. When used appropriately in line with other elements of the marketing mix, sales promotion can turn out to be very effective in acquisition of new customers and retention of the existing ones. What is sales promotion? According to the Institute of Sales Promotion, sales promotion refers to ‘a range of tactical marketing techniques, designed […]

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