M RahmanDefinition of the product life cycle The product life cycle is a very important topic in marketing. According to Lancaster & Reynolds (2004), the product…
Different techniques of sales promotion This article examines different techniques of sales promotion. There is no doubt that competition is very intense almost in all…
Joe DavidSWOT analysis of Apple – Apple SWOT analysis This is a detailed SWOT analysis of Apple Inc. It attempts to examine how Apple Inc. has…
Last updated: November 2016 Image: Pixabay A brief history of the marketing mix A number of writers have contributed to the development of the concept…
Last updated: October 2016 Image: Pixabay What is marketing mix? The marketing mix is one of the most famous and widely discussed marketing topics. A…
Last updated: October 2016 Image: Pixabay Marketing Key Role: Marketing is a very important business function. It is extremely difficult (if not impossible) for a…
Last updated: October 2016 What is marketing? The Chartered Institute of Marketing defines the management process responsible for identifying, anticipating and satisfying customer requirements profitably.…
What is SWOT analysis? SWOT analysis is a tool for auditing an organisation and its environment. It is the first stage of planning and helps…
M RahmanPromotion is one the four major elements of marketing mix, and one of the major methods of promotion is advertising. Companies spend billions of dollars…
Segmentation is a very important topic in marketing. Marketing is a process which usually consists of four major elements namely situation analysis, marketing strategy, marketing…