Dr. Sewel SodryLast updated: December 2016 What is PESTEL analysis? When a company decides to enter a new market, a PESTEL analysis of the market is indeed…
Joe DavidLast updated: December 2016 Online marketing is very vital for companies of any size. As long as the aims and objectives are concerned, online marketing…
M RahmanLast updated: December 2016 Companies (advertisers) run online advertising campaigns to create brand awareness and persuade customers to purchase their products and services. There are…
SWOT analysis of ASDA (ASDA SWOT) This is a detailed SWOT analysis of ASDA. It aims to examine the strengths and the weaknesses of ASDA.…
Last updated: November 2016 All of us use reflection in everyday life to comprehend our experiences and/or practices to internalise the learning gathered from those…
Last updated: November 2016 What is strategic planning? Strategic planning is an important topic in strategic management. Organisations engage in strategic planning in order to…
Differences between deductive and inductive approaches to research This article aims to identify and explain some of the differences between deductive and inductive approaches to…
Different techniques of sales promotion This article examines different techniques of sales promotion. There is no doubt that competition is very intense almost in all…
SWOT analysis of Apple – Apple SWOT analysis This is a detailed SWOT analysis of Apple Inc. It attempts to examine how Apple Inc. has…
Last updated: November 2016 Image: Pixabay A brief history of the marketing mix A number of writers have contributed to the development of the concept…