M RahmanThe decision making unit The article aims to provide the readers with insights into the decision making unit that is often talked about in consumer…
A PEST analysis is a very useful framework which helps organisations identify and understand external factors. These factors (also called macro-environmental factors) impact on organisations…
A product typically goes through a number of stages in its life cycle. Each stage offers opportunities as well as challenges, and therefore, you need…
Marketing mix of Subway Traditional marketing mix consists of four elements i.e. product, price, place, and promotion. However, the mix has been extended to include…
SWOT analysis of Emirates airline (Emirates SWOT) This is a detailed SWOT analysis of Emirates airline (Emirates SWOT). It aims to explore the airline’s strengths,…
SWOT analysis of Coca-Cola (Coca-Cola Company) This detailed SWOT analysis of Coca-Cola aims to provide the reader with a comprehensive insight into Coca-Cola. It aims…
Definition of organic growth There are certainly many paths to business growth. Organic growth is one of them. It is the primary method of growth…
There is no doubt that it is very important for you to understand the differences between qualitative research and quantitative research methods if you were…
Ansoff growth matrix is a well-known strategic planning tool. The matrix identifies four potential growth strategies for businesses of any size, and these are market…
Factors affecting tourism demand This article aims to explore the key factors affecting tourism demand globally. Tourism is a massive global industry with over 1.5…