Last updated: November 2016 Image: Pixabay A brief history of the marketing mix A number of writers have contributed to the development of the concept…
Decision making unit (DMU) This article aims to explore the concept of decision making unit (DMU) in detail. It goes without saying that business decisions…
Last updated: October 2016 Image: Pixabay Marketing Key Role: Marketing is a very important business function. It is extremely difficult (if not impossible) for a…
Last updated: October 2016 What is the impact of a weaker Pound? The value of the Pound has recently suffered a sharp fall. The result…
Last updated: October 2016 What is marketing? The Chartered Institute of Marketing defines the management process responsible for identifying, anticipating and satisfying customer requirements profitably.…
The Internet is a great place to make money from the comfort of within your own home. Many people have turned themselves into millionaires with…
The Internet has brought about revolutionary changes in everything we do. Most of the things that we need in life are or can be done…
Human resource planning is one of the main functions of human resource management. It is known as HR Planning in short. It can be…
What is sampling? According to Gratton & Jones (2009) a sample can be defined as a subset of a specific population. Its purpose is, in…
International marketing is a very important subject for students as well as managers. It is a topic which makes us think beyond our national borders.…