M RahmanCommunication is part and parcel of life. We all communicate in different contexts everyday. However, there were perhaps situations in the past where you felt…
What is business communication? According to Little (1990), communication is the process by which information is passed between individuals and/or organisations by means…
SWOT analysis of McDonald’s This is a detailed SWOT analysis of McDonald’s which evaluates its strengths and weaknesses. It also explores some opportunities that it…
Employers look for applicants with appropriate qualifications, skills, and experience. As competition is high in the job markets, a prospective job applicant needs to ensure…
Last updated: February 2017 What is business ethics? Ethics is a system of moral principles that govern the conduct of a person. According to Hill…
What is BCG matrix? BCG matrix is an important strategic planning tool. It was developed by Bruce D. Henderson for the Boston Consulting Group (BCG)…
Definition of the product life cycle The product life cycle is a very important topic in marketing. According to Lancaster & Reynolds (2004), the product…
What is Ansoff growth matrix? Ansoff growth matrix is an important planning tool that helps organisations determine their growth strategies. There are a number of…
SWOT analysis of Subway This is a detailed SWOT analysis of Subway. SWOT analysis is one of the tools which many strategic planners find extremely…
Last updated: December 2016 Companies (advertisers) run online advertising campaigns to create brand awareness and persuade customers to purchase their products and services. There are…