M RahmanWhat is consumer buying behaviour? According to Kotler et al (2009), consumer behaviour is the study of how individuals or groups buy, use and dispose…
Definition of consumer behaviour Consumer behaviour is defined as ‘the acts of individuals directly involved in obtaining and using economic products and services, including the…
Last updated June 2016 What is Kotter’s 8-step change model? John Paul Kotter, a Harvard professor, developed an 8-step change model in 1995. This…
Last updated June 2016 Change is any alteration in the work environment. Every individual and organisation experiences it (Plunkett & Attner, 1994). Change is sometimes…
Last updated June 2016 Team working is an important aspect of a modern day business. Employers look for people with good team working skills who…
Last updated: June 2016 Dealing with poor employee performance is perhaps the least favorite part of a manager’s job. Poor performance is detrimental to both…
How to write a business plan? What is a business plan? A business plan is an essential tool for anyone wishing to start a…
How to start a home-based business? Working from home with flexible working hours and being own boss has been a dream for many people across…