M RahmanWhat is sampling? According to Gratton & Jones (2009) a sample can be defined as a subset of a specific population. Its purpose is, in…
International marketing is a very important subject for students as well as managers. It is a topic which makes us think beyond our national borders.…
What are the driving forces behind globalisation? This article aims to examine the driving forces behind globalisation. There is no doubt that the production of…
How many hours do we have in a week? The answer is 168. How many things do we do in a week? Well, the answer…
There is no doubt that each business organisation has a mission to achieve regardless of whether the mission is written or not. Most companies develop…
Advantages and disadvantages of primary and secondary research This is a detailed analysis of the advantages and disadvantages of primary and secondary research. Research can…
A systematic approach to training Training is the systematic application of formal processes to impart knowledge and help people acquire the skills necessary for…
People often talk about CPD. Well, CPD stands for continuing professional development. According to CIPD (2014), CPD is a combination of approaches, ideas and techniques that…
What is SWOT analysis? SWOT analysis is a tool for auditing an organisation and its environment. It is the first stage of planning and helps…
It goes without saying that it is important for organisations to understand the expectations of their stakeholders. According to Johnson, Scholes, and Whittington (2006), stakeholders…