Advantages and disadvantages of just in time (JIT) This article explores some of the advantages and disadvantages of just in time (JIT). Just in time…
Business process refers to a standardized set of activities that accomplish a specific task, such as processing a customer’s order (Baltzan & Philips, 2009). It…
Segmentation is a very important topic in marketing. Marketing is a process which usually consists of four major elements namely situation analysis, marketing strategy, marketing…
Human resource management (HRM) Human Resource Management (HRM) is about managing human resources in an organisation. Human resources need to be managed appropriately. As a…
Merger and acquisition are usually used by companies in order to bring about quick growth. According to Armstrong (2014) global mergers and acquisitions activity reached…
There is no doubt that countries need investment for economic growth and prosperity. Therefore, we see governments around the world attempting to provide various incentives…
What is globalisation? Globalisation is a widely discussed topic. It has raised interest in academic, political and social circles over the years. Many businesses benefit…
5 factors which affect buyer behaviour There is no doubt that a number of factors may affect the buying decision of a customer. It is…
What is consumer buying behaviour? According to Kotler et al (2009), consumer behaviour is the study of how individuals or groups buy, use and dispose…
Definition of consumer behaviour Consumer behaviour is defined as ‘the acts of individuals directly involved in obtaining and using economic products and services, including the…