SWOT analysis of British Airways

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  This article is about a brief SWOT analysis of British airways (BA). It aims to explore the strengths and the weaknesses of BA. It also aims to examine the opportunities and the threats facing the airline. SWOT analysis of British Airways As mentioned above, it is a brief SWOT analysis of British Airways. However, it addresses some of the key issues as follows: Strengths British Airways is one of the top airlines in the world. It is in fact the largest airline in the UK in terms of fleet […]

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SWOT analysis of Starbucks

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This article is about a brief SWOT analysis of Starbucks. It addresses the strengths and the weaknesses of Starbucks. It also addresses the opportunities and the threats facing the company. SWOT analysis of Starbucks As mentioned above, it is a brief SWOT analysis of Starbucks. However, it addresses the key issues as follows: Strengths Starbucks is an American coffeehouse chain. It was founded in Seattle in 1971 and currently operates in 70 countries with more than 24,000 stores. It has been in business in the UK since 1998 (Starbucks Corporation, […]

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PESTEL analysis of Subway

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Many of you already know that Subway is one of the biggest fast food restaurants in the world. It operates in 112 countries  and comes under different socio-political and legal systems. The purpose of this article is to examine political, economic, social, technological, environmental and legal factors affecting Subway, with particular references to the UK, EU and USA. Political factors (in the PESTEL analysis of Subway) We all know that certain political factors impact on businesses. For example, the UK and EU are going through some changes due to the […]

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Marketing mix of Emirates airline

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This article is on the marketing mix of Emirates airline. It examines the 7Ps i.e. product, price, place, promotion, people, process, and physical evidence of Emirates. If you would like to learn about marketing mix in general, please read our articles 4Ps of marketing and Marketing mix – The additional elements. Let’s now look at the marketing mix of Emirates airline. Products in the marketing mix of Emirates airline Emirates airline flies the world’s biggest fleets of Airbus A380s and Boeing 777s (Emirates, 2017). It offers customers three very good […]

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Marketing mix of Subway

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Traditional marketing mix consists of four elements i.e. product, price, place, and promotion. However, the mix has been extended to include three more elements i.e. process, people, and physical evidence. This article is about the marketing mix of Subway. Subway is a famous American fast food restaurant. It operates in 112 countries and has approximately 42,118 restaurants worldwide. It is the third largest fast food chain in the world. Marketing mix of Subway The discussion on the marketing mix of Subway focuses on the products, price, place, promotion, process, people, […]

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Emirates SWOT – a SWOT analysis of Emirates airline

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Emirates airline began its journey in 1985 with just two aircraft (Emirates, 2017). However, the airline grew enormously over the years, and it now has the world’s biggest fleets of Airbus A380s and Boeing 777s. Emirates is a globally renowned and influential airline with Dubai being its hub. However, the airline has some limitations as well. This article is about SWOT analysis of Emirates airline. It aims to explore the airline’s strengths, weakness, opportunities, and threats. SWOT analysis of Emirates airline As you may know, SWOT stands for strengths, weaknesses, […]

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Factors affecting tourism demand

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  Definition of tourism demand Tourism demand refers to the total number of people who travel or wish to travel, and use tourist facilities and services at places away from their places of work or residence (Cooper et al. 1993). For a better understanding of tourism demand, it is useful to differentiate between the demand for travel to a destination and the demand for particular tourism related products or services within the destination e.g. hotel rooms, restaurant meals, tours etc. Factors affecting tourism demand Tourists are of many different types. […]

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Service – definition and characteristics of a service

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What is a service? You experience services here and there, don’t you?  You may already know that a service is intangible – something you experience, but can’t touch, see, taste or hear. Today’s world economy is increasingly characterised as a service economy. Many countries around the world have seen an increase in growth, share, and importance of service industries in their economies. So, the topic of service marketing has its own merits and needs detailed discussions. Characteristics of a service Services have four key characteristics i.e. intangibility, inseparability, perishability, and […]

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Hospitality marketing – definition and importance

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Definition of hospitality marketing Before we talk about what hospitality marketing is, let’s focus on what marketing as a concept means in general. According to the American Marketing Association (2013) marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The main theme emerges from this definition is that marketing is about understanding and addressing customers’ needs and desires which not only benefits customers but also the society at large. Hospitality marketing is about […]

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Tourism marketing – definition and importance

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You go on holidays every now and then, don’t you? I am sure you do. I am curious about what impacts on your selection of a destination. Perhaps, someone told you about it. Perhaps, you have seen adverts on different types of media. You might know many organisations and individuals who promote destinations and attractions within through advertising or other forms of tourism marketing. So, let’s have a brief discussion on tourism marketing. Definition of tourism marketing According to the Chartered Institute of Marketing (2003), a leading authority of marketing […]

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