Marketing mix of McDonald’s – McDonald’s marketing mix

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  You may already know that marketing mix is a very important topic in marketing. The purpose of this article is therefore not to provide you with detailed information on what marketing mix is; rather to focus on the marketing mix of McDonald’s. However, if you have not read about marketing mix before, you should find our article  4Ps of marketing useful. Introduction to McDonald’s McDonald’s, a fast food restaurant, was founded in USA in 1940. It opened its first restaurant in the UK in 1974. There are over 1,200 […]

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McDonald’s SWOT – SWOT analysis of McDonald’s

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  SWOT analysis of McDonald’s McDonald’s, a fast food restaurant, was founded in USA in 1940. It opened its first restaurant in the UK in 1974. There are 1,200 McDonald’s restaurants across the UK and Northern Ireland which employ approximately 85,000 people. There are over 34,000 restaurants worldwide which serve approximately 69 million people a day. McDonald’s has approximately 1.9 million employees who work on both full-time and part-time basis (McDonald’s, 2015). The restaurant has its own strengths and weaknesses. The discussion that follows includes a SWOT analysis of McDonald’s. […]

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