M RahmanMarketing mix of Coca-Cola (4Ps of Coca-Cola Company) This is a detailed analysis of the marketing mix of Coca-Cola. It analyses the 4Ps (Product, Price,…
Joe DavidThere are 195 countries in the world as of 2017. It is quite interesting that 10 out of these 195 countries occupy 49% of the…
The decision making unit The article aims to provide the readers with insights into the decision making unit that is often talked about in consumer…
A PEST analysis is a very useful framework which helps organisations identify and understand external factors. These factors (also called macro-environmental factors) impact on organisations…
Marjana ChowdhuryDefinition of the waterfall model The waterfall model is a popular design approach to software development. In this approach of software development, “rather than jumping…
PESTEL analysis of the USA This detailed ‘PESTEL analysis of the USA’ aims to address some of the political, economic, social, technological, environmental, and legal…
A product typically goes through a number of stages in its life cycle. Each stage offers opportunities as well as challenges, and therefore, you need…
Marketing mix of Subway Traditional marketing mix consists of four elements i.e. product, price, place, and promotion. However, the mix has been extended to include…
What is performance appraisal? ‘Performance appraisal is the process whereby an individual’s performance is reviewed against previously agreed goals, and whereby new goals are agreed…
SWOT analysis of Emirates airline (Emirates SWOT) This is a detailed SWOT analysis of Emirates airline (Emirates SWOT). It aims to explore the airline’s strengths,…